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Both campaigns are calling on some of Hollywood's biggest names to bring major star parted campaign trail.
Pennies -- using his most famous lines from one of the most talked about appearances at the Republican dimension.
You -- to make right.
All started you finish it.
He's -- number of big new campaign had to have for Mitt Romney and -- -- Longoria.
They called in the big guns at the Democrat convention as well just this week she apologized for re tweeting an anti Romney comment that some people found offensive.
So what what sort of impact do Hollywood stars really have on election.
-- -- all these people he's in LA and he joins us with this morning -- Well Martha so the question is are they important and how.
Do they influence voters now most people -- and today I voted for the president -- -- Barbara Streisand told me so celebrity money and fame.
Can bring voters into the tent.
And they help validate voters' choice.
Vote vote vote for Barack Obama do -- We watch their movies.
Listen to their music.
Take their advice and buy their products.
But do celebrity's influence voters.
Voters don't want to think that Hollywood celebrities are telling them how to vote they understand that those people.
Their expertise is completely outside the political world.
But that doesn't mean they're not valuable people who do read a publication like us weekly probably aren't -- Political web sites but when they see pictures of these celebrities -- -- Magazine.
The presidential candidate they -- paying attention more.
The Kid Rock.
Appearance drives turnout and generates media coverage candidates try and surround themselves with people from outside the political world.
In order to enhance their own credibility every pregnant and inherits.
Which helps explain why the president asked Morgan Freeman to marry this -- and Mitt Romney recruited Clint Eastwood.
And while Romney attracts -- -- of stars the edge goes to Obama.
With heavyweights like George Clooney and Jay-Z and beyoncé helping to raise about twenty million dollar.
When you see celebrities come out for political events.
It -- brings a different demo a different group of people into politics.
So today -- Katy Perry gives a free concert in Vegas where young voters in the swing state we'll hear how great the president is.
And a Clint Eastwood ad begins -- for governor -- That is an important validation Martha for many voters on this iconic actor and -- -- Hi William posse have -- matters -- not thank you -- so from Hollywood the entertainment industry have a big impact on the Obama team in its effort it took in more than five point three million dollars.
From that sector of America that's about five times as much as the Romney team hands.
-- 41 of President Obama supporters -- nearly.
Eleven and a half million dollars since July 2011 present Obama attended 36.
Hollywood fund raisers.
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