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Candidates’ strategies in key swing states

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    Are the polls determining where President Obama and Governor Romney campaign?

  • Duration 9:55
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This transcript is automatically generated

I guess -- that the candidates also.

At this stage of the race less concerned about national polling figures more than they want to drill down into what they're looking at -- -- states and even.

Even more detail than that into -- and -- I guess of this point.

He's now I can as a person to say I'm just so glad about.

Bottom and could all of that out how to beat out much much much more smarter as a -- -- -- understood not an explanation.

I'm calling that -- But the -- pulling down I think yes on national -- it really isn't much about the mood of the nation right now you -- is coming down to those nine critical in key states.

I -- not only in those nine states but the minute drill down in this not only in the counties and the cities.

But it -- who.

And they're going by you know what they're doing micro targeting the southern doing they're pulling out and trying to find out.

Where -- individual constituencies are winless team has ever would I have moving in what direction the seniors -- -- what direction women are moving.

So they really have both campaigns but I would say even.

More Sony Abbas I have one of the most highly sophisticated micro targeting abilities to find out.

What is moving individual people in your starting to see the social network.

You know in 2008 which people say was you know socially networked election only 18% in America was.

Now you have 48% of the electorate now in a social network.

So many different ways in which to reach there's been the whole -- I -- it -- a lot of air.

Are out there there -- My India is quite great in those national polls.

But these into the candidates themselves are going in with their campaigns and trying to find out what is going to move someone to either turn out or not.

Eight interest and ball -- goes to appoint a new and I would talking about earlier this.

You'll view of the of the -- debate Monday night.

Was not so much the Romney wanted to governor Romney wanted to appear presidential and therefore didn't attack.

But wanted to appeal to a specific.

Portion of the population is but he was saying that's what battalion -- picking up votes.

They're I don't know I don't I don't think there's any doubt about that in a really surprises me into the mainstream media has set -- he would he was doing that because he thought he was ahead in years and need to take any -- baloney.

He was doing it for one reason to appeal to women he doesn't want to have a warm longer type -- label on him going into the -- that what he's trying to do is walk back with women.

And that's why he was there a peace nick I mean it was hilarious to watch him I've never.

You know any support everything -- -- said he totally agreed with he was going to be mr.

reasonable man no matter what.

And it was precisely for that reason I'm.

Courts are -- not tactic on the -- the governor's top penny if indeed that's true.

It was very true performance on his part I mean you know I I'd like to -- -- -- his time.

I was shorter than Paul Ryan marathon -- -- tracking it you know running and sprinting to Barack Obama mean he was pretty amazing that on most of the -- policy issues.

You saw him tax completely to the middle in and -- -- mean.

-- positions that he'd taken during -- primary throughout the stump speech throughout that time so I think Barack Obama definitely the president won that debate.

But I would say that the governor Romney didn't lose it either so it's it was an interesting debate to see the dynamic finish rudeness of which Mitt Romney for -- performed -- On the flip side -- did you think President Obama took the right -- in I guess his point if anything's.

Was to rally the base and again it's about it -- when you're talking about small numbers.

All people who may decide these critical state yeah getting your vote is that is critically important.

And boy is it ever I mean it's it is the game and in fact is paying Hussein what.

Did the general perception is that Obama has a better ground game then Romney does not -- Romney doesn't have one bit -- on this is better.

But it's -- being more like.

Romney's -- now going to be fighting air war.

And Obama's gonna fight a ground war in -- you know month run he's gonna go heavy on the TV ads and an Obama we've got to really focus on getting -- his people out.

But the the other thing at a -- was tried to do in this debate and it wasn't just attack Mitt Romney.

It was to show some five in some vibrant because I still think that that lingering you know -- almost punch drunk.

Performance from the first debate people were really -- -- do you really want to be president you.

It's a fire still there.

And so I think a lot of it was you know -- -- it just is Ronnie had a very specific agenda Obama's agenda wasn't even so much to rally his base I don't think as.

-- show everybody oh yes.

I'm still -- I'm still here I still want this also going to be a great president I had the energy left I really think that was it a key idea and in the debate having did you think up.

President Obama took the right approach it on -- Monday evening if you think it'll it will help them.

And I -- again you know I think that he was strong he had a very commanding presence.

He reminded people that he.

Is it the commander in chief.

-- -- a very very good job in articulating.

You know why he would do not only what he's doing currently but going forward to protect America against all.

Enemies both foreign and domestic and I thought it was a very it yeah I thought he -- -- actually job and doing that he also.

Back to Bob's point he also he had another objective and that was too.

Bring -- some of those undecideds that you know aren't quite sure whether or not they can trust Mitt Romney.

Whether or not you know the president has the right fortitude to be able to lead this country in the next four years.

I thought that his strong commanding performance appeal to those type of people and have that slow and steady and multi nationalistic.

Kind of approach to foreign policy in the past which was there has been that can't account boy at a highway -- -- my way it's you know like Marriott down so I I think that was a very effective for him.

All right one of our viewers writing in here just are not talking a battle red state topic in 1953 says.

I live in Ohio and my son attends Kent Kent State.

And he says most people who voted for Obama last time are either switching to Romney for not voting that'll be interesting to see -- the youth vote.

Goes this -- that's another one went.

President Obama as he was then candidate Obama was so far -- lost my kind if he can he needs to hold -- up again.

He he did he does seem to pull it up against now -- -- what usually happens with the youth vote is it doesn't happen.

Mean happy but it didn't capitalize on this game they -- -- to okay.

Right of those who voted Obama did much better but still.

Heat and it was a very disappointing youth turnout by comparison what people expected.

I think you're gonna see that again.

The reason it's important right now to understand the stated the race is because people -- is -- just said a moment ago that mostly these polling companies are not using cell phone calls right the reason is it's illegal to use robo calls to cellphones -- he's a human being has not been to these people so they don't do it.

So you're excluding cellphone holders in the -- -- -- -- -- be hard pressed to find anybody on the forty with a cell -- exactly what online of exactly so that the question is how how does that really play the ultimate -- knowing that you're excluding people who.

Probably would vote for -- if you actually push him into voting Booth right but will they actually did actually go over there and do it -- wanted to weigh in on that.

Yeah just saying that you know they have for all of the look that they youth vote that was live in 2008 it actually was only 1% greater turnout -- had -- in the past.

But what -- he did was he gained a larger share of it.

That was the difference -- between him but he wasn't necessarily this overwhelming use vote right which is that he -- a greater percentage of the U.

That's very dry did not know that I've learned something you two bozos -- and I don't find this out so much more knowledgeable than I go in which is.

Not exactly difficult in my case -- -- Thought that -- you -- foreign policy and I wanna get to that.

We got a hold of these internal emails.

Overnight I think it was here folks.

State -- and emails.

In wage.

Just hours off to the attack one of the email says that -- -- -- -- -- that al-Qaeda.

Waiting in Libya.

Had claimed responsibility for the attack.

On the consular and -- -- that killed ambassador Stephens and three other Americans.

-- critics of the administration is saying that shows they news.

This was a terrorist attack and they didn't admitted to the American people what say you of that.

I -- asked not to repeat whether Secretary Clinton just that a little while ago which was a one FaceBook posting and one email doesn't tell the whole picture.

And what they -- trying to do decipher through and get to the bottom and it made it a you know have sent the FB IR are sent it it also an inspector.

Only there to get the -- honest to find out where they're where they're enough resources.

What was his situation on the ground what do they know what did they not know so I think until we just need to take a little bit of a pause.

I know everybody wants an immediate answer now as to what the conclusion is.

But I think it's important to get the bottom is in -- constructive way.

Who could hurt both the secretary and the president have a responsibility.

To the American public to tell the full truth and they have been transparent along the way.

Has it been quick enough has it been you know what people want to believe -- probably not but I think that they've been responsible and now they've handled this.

And hopefully we can get to the bottom of this and find out you know where there's security lapses you were there things that needed -- -- -- who is responsible and get to the bottom of who killed these blue pill the murder these four individuals.

-- today and it's not eighty unknown reason blog human bit -- Clinton just made the state prominent and penny picked up on that.

That we have heard many many times if -- -- One particular group or another claim responsibility for one particular attack or another and they all do it just get bragging rights and it's not necessarily true.

Absolutely in the -- if I were in the State Department and I'd heard that -- precisely my reaction would have been may be.

Right I mean you.

Mean I've been of course or did you just think terrorist groups like to take credit for disrupted things all the time it makes them look more powerful with the outside world of made whether they have anything to do with it or not.

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