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Winning the presidency.
Was that -- assume that they.
-- just theater politics.
And is trying to get people to come into the theater and take a look and see if they like you play definitely.
Have to learn -- -- campaigns in one's camera.
Campaigns are made a moment that everyone remembers the difference between -- hockey mom and a pit well.
When you go again.
Where's the degree temperatures -- -- that kind of and moments they'd like to forget -- -- education.
What's the third woman -- Tonight we take you behind the -- Typically accompany him just last we'll show you what they don't -- to talk.
So lying is okay.
Leaving the president.
When it comes to winning the presidency.
I'd like to think that the choices about whose ideas are better.
But when you talk to people behind the scenes they talk about moments -- series of moments and that's what matters.
Remember this three Howard Dean let John Kerry in early polls but then after -- lost he tried to rally the troops.
We're gonna California back -- -- says that you are.
Who was no -- And people in the room said this sounded like a normal round.
We're gonna watch it it is clear that back -- it's.
But because -- make something important yeah towards the TV broadcast -- sent trees.
-- -- -- -- They accuse him me.
Even images -- -- more than nations this video was said to have hurt John care.
This is said to have helped Bill Clinton in the 1980 Republican primary George Bush had momentum against Ronald Reagan.
And -- in that debate in New Hampshire there was a moment where Reagan looked strong.
That moment helped change the campaign.
Some -- -- you could create a read my lips.
Between a hockey mom and a pit ball lipstick.
Other ones you've got to depend on candidates -- a moment did you expect -- When you go again those moments so far this election have been poorly phrased comment and us.
-- I like being able to fire people provide services to having you know what you all back and changed the media call those gaps but often the media don't know.
When Ed -- lost 72 primary because he looked like he teared up defending his wife every once said candidates can't cry because that's week.
But then in 2008.
Hillary Clinton crime.
I have so many opportunities from this country she began says here actually dad and her voice cracked the world that -- -- a national is to want to see -- fall backwards.
She showed dean human crack.
-- this is very personal for me pundits pounced -- people perceive that as weakness yeah.
I think they will it I think they should it makes her look like her campaigns in trouble but the pundits were wrong.
The day before polls showed Clinton ten points from the the next day she beat Obama in the New Hampshire premiere -- -- comeback that New Hampshire has just given.
Who cares not -- eleven points in one day she showed some -- authenticity and I think voters very much and where attracted to that authenticity is rare in politics and presidential campaigns the consultants strive to control everything.
It's all here.
Democrat Bob Beckel is counseled hundreds of candidates it's theater of politics and is trying to get people to come into the theater and take a look.
And see if they liked your play here at Cleveland Romney campaigns preparing to play.
They're trying to get lots of people to launch the only way you can -- into the theater if it looks good.
What did you think he does right side and let's find out a little.
Just one presidential campaign -- in the fall -- general election involves 400 people.
Advance people setting up state.
My check belonged to a presidential campaign stop involves a lot of hard work most are paid to do this summer volunteers.
Anybody have any questions the planning starts days early.
We send people driving around small towns in America.
And asking people -- can we use you know.
You're doing -- to industry will -- director of candidate operations for Mitt Romney puts get to -- campaign staffs try to make sure the right number of people show.
Hillary Clinton's presidential campaign was run by.
-- solid stoic and make phone caused your local supporters you do robocalls.
Hillary's got to be here -- show up yes they even advertise in the -- Ready for the message.
And -- Mitt Romney dot com slash tickets seeing the -- company can do this last.
Because it's the arena is bigger than the -- that looked spent the football stadium seats about 80000 people only problem.
-- had about a thousand people in the crowd make in the event look like a total flop it's -- job to make sure that doesn't have six really talented advance people.
On the ground here for five days.
We actually -- kind of backed job board it's not easy from the right there and that is that -- -- -- campaign success about every summer.
Every camera and you have to -- to see -- campaigns and -- the camera.
If you can't -- -- August left here on the field we'll take cameras in their own and was set him up -- our risers that we set for the press and look at and make sure the angles are right.
In the high -- In the nose goes about signs is that they're always in perfect position for the television -- so hard for tomorrow.
Because of our cameras where we've got some and nearly 4050 foot banners you've covered -- -- -- didn't and it's so it's the first thing that he lost passes you will see the.
What differences of -- visuals matter so much campaigns come down and photographs of photography Anthony cameras need things they need -- -- -- sound Aurora.
-- -- -- The message stays here -- your freak -- and people of Cleveland Ohio the goal is to make sure translates to as many votes as possible so -- monitors the events as they happen.
There will be live on all -- -- cables.
I didn't Laura and signs.
That crowd behind me.
Setting up one -- may take weeks and yet and may last.
Ten minutes then they do it again 1:2 in the morning will be on the road -- all goes into a truck and it -- -- to the next site you're asleep.
-- -- -- -- -- -- -- Great when congressman Ryan -- -- -- me -- -- basically three days went -- with no sleep no showers.
And always with the fear that one simple mistake even a poorly chosen image can destroy -- campaign.
Asked Michael Dukakis.
He didn't want to Wear the helmet.
I heard he is body man tell the lead advance person he doesn't want to Wear a helmet.
He understood that that wasn't going to be -- good television shot consultant Steve Murphy worked with Dukakis.
The answer came back we've arranged for -- to -- -- tank they will not let you -- attack without wearing a helmet because it's unsafe.
He relented -- just stuck -- his instincts that moment turned into this commercial.
And -- he wants to be our commander in chief.
America can't afford that risk to and it's like that really work consultants think they do.
They -- and -- about this thing.
And ran only once but was talked about so much on TV they say it changed all campaign.
It was the first negative bad to use the year and raw emotion.
I'm involved -- Why.
They can't our mistakes we.
Must either loved each other.
Are we -- that vote or die.
For -- pretty unfair severe.
Mark McKinnon who worked in the bush campaign -- which ran this ad showing the candidates and -- in nine elevenths victims.
Our president -- and -- his -- just embraced.
He was at that moment that we saw Anderson I don't care.
Come on this is the presidency your -- this music and we're supposed to vote for this guy because.
She tears -- that's exactly what they did this this ad aired in Ohio in late 2004 was absolutely pivotal.
It's morning in America this and it's also -- today more men and women -- go to work than ever before.
-- work for Reagan's opponent.
And I should just add -- television and mrs.
This farmer and his son and crew.
And they put their hands over their hearts is like I stood up my hand -- my heart.
And the tagline is ago reelect Ronald were -- A city you -- that is link.
And you may think that's corny -- he's -- but let's let's face do you think everything's -- OK but if you can get an image like that it really matters.
Ed Rollins was Reagan's campaign made just two kinds of arguments you make -- campaign -- as an intellectual argument and one is an emotional argument.
When Beckel ran Mondale's campaign he -- to see this Wendy's.
Lot of Wendy's was trying to convince people that they -- burgers at more -- John and I go places give you a lot less people a lot of -- last debate you were home watching TV with your girlfriend use.
I'll say yes I saw -- it is actually my girlfriend said to me you know that remind him your heart what's he all about.
And also they clicked -- that -- this is just a comment from -- tried that for probably liked her two month and -- -- I -- actually.
But there that trigger in my mind something.
It makes sense of the next poll as we put on -- -- it tested well so Mondale used it in the debate where's the beef.
Wendy's is spent a hundred million dollars -- -- campaigned to give me an opening for a line.
And I want to thank him very much and that work that -- difference to change the race around.
Overnight because all it it confirmed in people's minds.
Something that have been on there which was -- guy really up -- your experience to do it and Hart who had been on such.
All of a sudden has to be on the defense and he doesn't handle it very well there were several things that -- didn't handle it but that's another story he was really.
And we came right back it -- another -- which was the red phone.
The most awesome powerful responsibility.
In the world.
Lies in the hand picks up this phone again they use a motion to sell the idea that Gary -- -- -- stock and not substance.
Vote as of the future of the world is at stake decades later it's 3 AM and your children -- this week.
But there's a phone in the White House it's.
Hillary Clinton as consultants used the same thing to attack Barack Obama and it's true.
This case it was Barack Obama could -- after the red phone at 3 o'clock in the morning we stick figure artists that rent for 2 o'clock.
Now up yet do we think that -- -- promise absolutely today's answer more likely to be directed at Barack Obama.
What a disappointment.
Americans say we don't like these attacks but they do work.
In the swing states they now run all the time if you're -- it from here and you approve this message -- Obama.
I'm Barack Obama -- Mitt Romney and I approve this message.
However most of you will see those messages you knicks -- that I'll explain why necks.
Political parties spend millions trying to persuade you to vote for their candidate.
But there's more to think just convincing you first -- -- about whether you are worth convince.
The whole art of politics and -- politics to target those people who are with you.
At the beginning and leave Malone -- -- to vote.
Target those -- going to be against him and don't storm up and focused everything you -- on those who persuaded and that may just be 10% of the people.
20% yet what you should -- a 20% but now this year particularly government -- so the -- of finding that 10%.
Is really huge -- Nolan did that better than Carl wolf.
He pioneered what he called micro targeting.
And that was credited with winning the 2004 election.
He compiled reams of information about people.
If they only gone what magazines -- will -- -- -- they -- we had a marker targeted voter file and which we had up to 225.
Pieces household level information about we knew what kind of car they have.
Republicans today most often drives.
Counties -- Democrats who were like beetle and Honda Civic hybrid of mobile or decent lead.
They even what's different TV show conservatives like dancing with the stars and modern family.
-- had to -- cash flow for the rest of your life.
Liberals are more likely to watch law and -- with thirty.
Tonight -- yes it will not be even worse being on television.
It'll be John -- -- Yeah I'm not surprised that liberals want that what difference is that the tells -- things like.
If you want to reach an independent swing woman voter by the house who -- him.
If you want to reach a Republican leaning but less likely to vote independent swing man.
Go -- the Golf Channel rove did research on blacks who might vote for bush and found many are Christians who watch these TV preachers.
Now in the name of Jesus -- thought -- -- did.
Out of my life.
So rove placed advertisements they.
In Ohio in 2000 bush got 8% of the African American vote.
In 2004 he got 16%.
Because we're able to identify.
A group of African American voters who though top.
Their history was overwhelmingly Democrat we had clues and that gave us a sense that they might be reachable.
This year consultants want to reach not just swing voters but swing voters in these ten states and you take a map of the United States and -- process.
-- -- we can't win here.
The rest of us most of us don't really count.
We live in the wrong state I live in New York State's electoral votes will go to Obama.
No doubt doesn't matter what I do -- -- all New York swing voters shift their votes.
If you live in Texas same deal doesn't matter who you vote for Texas we're going to run.
Why campaign the other -- we don't know why -- -- they do go there but just to raise money from rich people.
But otherwise the consultant -- for forty of fifty states this is not about a national campaign.
It's about persuaded voters in a few states that's what -- Today campaign managers can't be -- numbers based ranch two steps first identify you were key voters and then.
Get them to vote the only priority today is getting people to -- they call it geo TV.
Because they're -- had a chance to go vote -- hundreds and hundreds of volunteers ten knock on their door.
You have to column and -- in today's caucus day today's voting day column one's own life.
And I just -- your mind you know today's election.
Can't just for decades they have.
You column again -- make sure I don't know where they're calling plays.
-- -- bounces one day so you have to make me about it get back and -- many.
You know today the phone systems automate a volunteer criticism but the phone automatically dials the likely supporters and her name crops -- along with the script -- -- yeah.
-- campaign called these people months before him.
This isn't your house race and I appreciate our you know you don't -- -- the computer kept track of who said they'd vote for the year candidate.
Then on Election -- -- again to make sure they did.
You did what wonderful thank you mr.
Casey if you suspect they might not -- -- over the bus developments personals here are people don't just vote anymore now you go and pick them up and take them there yes and an art form.
When we return I'll show you how campaigns manipulate people like -- yes.
Sometimes I feel sorry for presidential candidates I feel -- strain because.
They have to face us the media.
Look at the candidates -- You know they must be upset at questions like this he also said you're America's most.
They rarely show anger.
He just keeps smile and laugh Africa thank you thank.
Don't get the impression that you -- anger.
Often they don't like the report.
One can only be angry with those he respects.
I bet Mitt Romney doesn't respect the reporters who followed him when he went to a memorial site despite the -- nature of the moment US reporters shouted questions -- Yeah.
-- When -- -- aides told reporters -- my.
And repeat the message of the day.
And so few reporters -- Do for their lives their usefulness is what they communicate our message.
Outside of that they're useless you have.
A message of the day so that we simple minded reporters don't get confused by too many messages -- would -- -- simple minded.
-- and -- yeah picnic -- took.
-- -- 21 century at the 96 convention Bill Clinton's had built the bridge twenty to ten.
The -- to help our parents raise their children to bill that.
Brands -- expressed.
Threats ridge braves braves and it's -- bridge some.
It's alright already I would think it -- it would say you.
You want me to repeat myself that much a look like a -- yeah they do say that and the really good ones you know -- say it again it and they do -- And we couldn't.
-- look at these reporters who complain about it you know I think you little wishes you shouldn't -- you don't like -- -- you know -- to -- -- two bit stay home.
But the -- and -- the -- they give us you.
-- -- -- And so we felt.
If Baghdad -- Mitt Romney's -- -- pack of dozens of reporters and producers sometimes slightly more often by us.
The pack all their life living in the bubble.
Nicole bushel fox lives -- she's what we call it campaign -- it.
-- around the world.
How many cities and you've been.
I don't know how many cities -- and it.
And Bennett lost to her I have definitely -- cash it's not uncommon to lose track of time that day it -- -- time zone.
But I do the wake up you don't know where you are the -- -- looks the same of the bathroom doors in the different.
It's every day Nicole in the others follow the candidates.
Videotape anything that might be interest.
When I was -- -- took for the union workers to do what she's still what you have with -- The camera -- all the cables that you need the microphones the tripod and your personal -- -- -- -- in a box.
It's a tough job for reporters in the campaign say it's the emotional and physical coal.
That running a presidential campaign takes on people is enormous you working eighteen hours a day seven days a -- got a candidate on the phone every -- Please call and complain about something.
He -- -- I'll shut up and get back to work it also requires having either a understanding wife or your divorced.
You know and in my case -- divorce.
If you like vegetables it's -- -- here if you like sleep and my not being frail but it's fascinating the eighteen hour days.
And don't seem like eighteen hour days they seem like it happened -- fat.
The called it's just for five hours -- -- He's usually -- and 5 in the morning and by 6 AM.
Already received -- up three or four.
Emails from the campaign and give me an idea of what the messaging will be for the day the -- Want something new war a mistake.
I've now been fifty.
Seven states so -- try to stick to the script for an economy that's built to last for economy.
That's built to last built the last -- says she doesn't mind hearing the saints -- again and again.
When you -- speech so well and an out.
It makes it that much easier tip pinpoint when there's something new we'll -- it almost like it is -- got the whole pack suddenly -- saw what was that.
You see all of us now furiously typing her -- tweeting.
Sometimes campaigns play with reporters uses for their purposes he gave joy and fooling the media.
Yes but but more importantly you want to control -- campaign you wanna have your own narrative.
At your own time my running mate.
Dick Cheney before bush made this announcement.
Rove wanted to mislead the name.
We had a -- -- a campaign who isn't who has a -- how do you know it was the -- well because she was -- so so he -- what's going on vice presidential what's -- -- Big secret don't tell anybody don't tell anybody but bush has decided to go witness.
Jack Danforth -- -- The media ran with the full story.
Felt sort of bad but I wasn't the one line the media was just the guy given mr.
actually definitely flying to the guy yeah well yeah but normally and that's the -- terms and well and -- ability what it does is it Intel -- -- story when you want to have a story told by an evening anchor or you wanna have a story told by the candidate.
Who expresses in front of the cameras with as few filters as possible why he made his choice for years later -- New York Post say John Kerry had picked Richard Gephardt to be his running mate.
But of course this was at stake here John Edwards.
Edwards turned out to be another -- -- state but that's another story but the media reported even -- Gephardt's campaign manager.
I called up Dick Gephardt and I sit -- I know you can't really talk about this he said it never happened.
But today I understand you have to deny it to me and everybody else plays that Steve it didn't happen why wouldn't you believe -- when he said so.
Emphatically there was no meeting you absolutely must keep all this.
Conversation going on with the putative nominee so lying is okay and politics.
I'm running for -- Lying is not okay -- -- -- an inappropriate question politicians handle -- line.
Well I'm not a crook I did not.
Have sexual relations -- The media used to give candidates privacy.
Even keep their secrets.
They rarely pictured FDR in his wheelchair.
They kept JFK's sexual activities secret.
But now everything's game and that's a good thing.
Even though we reporters are some obnoxious.
And the next time I prefer you let me finish my statements before -- ask that question.
Next are you ready for some presidential debates will show you of -- secrets behind the debates.
When you go again.
For months Mitt Romney and President Obama have attacked each other talked past each other.
But three times this fall they face each other.
Debates can make a big difference when you're never gonna have as many people watching -- two candidates together in -- presidential elections you gonna have a debate.
In the campaigns can't control the debate that we controller thing it's not what you do to manage to get him ready.
He's sort of step in their -- and it's just -- And you don't know it's.
Three agencies and government when I get there that are gone.
What's the third -- there let's one dream free skin and your campaign.
The -- -- the commerce.
Analysts say Rick Perry was a serious contender until this today out.
For getting bad and looking bad is bad in the very first TV debate Richard Nixon refused to put on -- It hurt him.
Nixon later said more important what can say how you look at dollars.
And -- campaign success over details when Ronald Reagan debated Walter Mondale Rollins and -- or the opposing campaign managers.
You -- about time we spent debating the debate although we just showed how tough how podiums are going to be.
How much par for all the days days days -- that we that we had teams negotiate like many time where they are.
Hope you know -- in the wrong -- -- what difference would it make that the candidate what color the rule books because -- certain conditions and certain colors.
Work for certain candidates because Mondale was shorter than Reagan.
We want more distance between the two programs -- and we debated between seven I have been in ninety freezing -- -- The first debate -- -- Reagan's struggle.
Two thirds of the defense budget.
Pays for -- and salary.
Our pay and pension you look a little tired he looked a little ragged -- general observation was that the adjustment too much time when there.
-- some one year old had tried to beat every.
Back to it and they could into his brain.
People said -- -- too old for the office you already are the oldest president in history in the very next debate Reagan was ready for.
I will not make age an issue of this campaign I am not going to exploit.
My opponent's youth and inexperience.
Delivers that line.
And there's -- -- sense -- you know humor that comes -- you see the little girl and his lips and he's making fun of himself but you know he's delivered a great Latin and Mondale can't help himself.
He is simultaneously.
In the same time I've just being taken.
-- guy next amused by deputy said this race is over.
Just from that yet I walked away than most others.
Most people only remember one thing about the 1988 vice presidential debate.
What senator Lloyd Bentsen's senate when Dan Quayle compared his experienced -- JFK's.
Senator you're no Jack coming.
Years later and debate Al Gore walked up to bush so Al Gore tries to come over be the bully -- into space.
You remember the moment bush doesn't say anything he just looks at -- smiles and gives them ahead wink and goes a lot.
And I believe I.
That was it it just it you know it just absolutely devastating New York.
And you watching grow yes yeah we all refer to our junior high mentality you know win win our team scored and you know what most people don't know was that.
Bush had been prepared.
Judd Gregg who played the role of Al Gore in the debate crap and -- seen him pull this trick so he'd said to bush be prepared he's gonna come get in your face.
And well dismissed it at -- time but sure enough it happened which raises the question.
How do candidates prepare.
These two debate coaches showed me.
Mark McKinnon and Brett O'Donnell -- President Bush for debates O'Donnell later -- Mitt Romney and Michelle Bachmann.
The coaches spent hours trying to replicate debate moment.
You have the candidates stay in the front of a podium like this as realistic as possible you -- you want to just have a strong bearing.
Correct -- -- part of call -- a Colin Powell -- mean you know he just commands opponent.
It's like this it's a -- You know making sure that.
You fill the stage more than your opponent -- the candidates practice debating -- Indians for Obama John Kerry's played around Rob Portman plays Obama.
You never -- videotape of this you don't even see pictures now there's been there's a reason why.
You don't want you don't want to show those vulnerable moments we don't want to give away.
Any component to our -- in the 2000 campaign when -- secretaries gave bush debate prep video.
To the gore campaign the gore campaign very smartly went right to via -- What happened where she went to prison for a year -- -- secret.
Pretended to be can clear and simple limited government you say limited government what Collins you're talking -- you be specific about the -- -- talking.
Yes I can list cuts would you cut defense.
I would cut the fancier soft on defense and you know why should answer questions but under pressure it's hard I'm -- -- it back to the Clinton days my instincts to just answer the questions that are raised but consultants say.
You are still answering my questions but most of the time you want to be delivering your message they -- Sarah Palin was -- that.
Governor Palin answered the questions today on her -- America has messed up.
That is not so bad because that's just a quick answer I want attacked about -- again that might record.
Energy she was able to the pivot most of the questions on two grounds that she was comfortable and handle the questions.
They kept grilling people in college is stupid.
Why don't you think that saying colleges stupid.
Isn't your responsible remark to make.
Now for some.
People college -- -- at these games and tape now they're gonna make a commercial of you saying colleges to.
-- -- -- Yeah.
Knowing that one bad debate moment can wreck your campaign makes candidates very careful.
When Gerald Ford debated Jimmy Carter there was a technical glitch.
Broadcasters in Philadelphia have temporarily lost the audio.
Instead of leaving the stage to break neither candidate -- David we don't know what happened -- is much surprised by what's going on as you are.
Since one wasn't going to budge.
The other didn't -- -- they stood there like mannequins for almost half the ultimate fear is making a mistake or over the the other guy's gonna look better so.
They were frozen the first President Bush was criticized for looking at his watch too much during -- debate he looked -- walked so why it's a non verbal clue.
That says I'm I want to get away from the situation as fast as possible and -- heard he was widely viewed as losing that debate it overran the message.
Al Gore was criticized after this debate for some well George -- -- -- there's a lot of shot and get ahead of Texas governor guess this is a major problem sources.
He looked like could do for us he was castigated for this debate performances results next debate Al Gore went the opposite direction.
And went out of his way to be docile.
And agreed with virtually everything bush said the -- I agree I agree with governor bush I basically agree with Dick -- embarrassing episodes like those -- white candidates practice.
A lot these discussions go on for a long hours for most candidates it is the most.
Hated part of the campaign the candidate ever get man -- all the time that -- now.
It's painful it's not fund the candidates every -- you you know collapse.
The -- now but they all do because practice built confidence and confident guy wins not the guy who has the -- quite often you know.
Confidence not competence often wins.
And so -- looks that's next.
People complain that political campaigns are too shall.
Why don't they talk more about the important issues.
Well it's a good reason.
I'm not it -- this.
I have no idea neither regularly -- and -- -- -- equipment.
Yet -- all of these get out the vote campaign.
But vote birdies please vote.
Everyone to vote because some people don't overlooked.
And with the Times Square showed people posters of important politicians.
Most people didn't know speaker of the house John Boehner knows that.
I have no idea many -- know Nancy Pelosi.
-- -- I think exactly.
Let's test the actual vice president.
-- Both the vice president night's game.
-- -- Many were better celebrities.
-- Yeah it's -- that people are stupid but.
Most Americans spend more time thinking about other effects than average amount of time that a person spends on president to call in the course of -- campaign.
It's probably about three that may shock -- political junkies who watch fox but Americans spend much more time thinking about food money sex.
Politics is -- on the list.
It's a reason they keep -- simple.
Almost there's a -- a new house Republicans running ads like this will suggest Democrats are soft on defense.
Isn't it Smart to be as strong debater.
We either Republicans we see the threat and we're gonna take action to protect the nation from -- Democrats can't trust.
Jonathan -- research based on surveys of thousands of people.
Concluded that most of us choose our political party -- on facts -- moral and which politicians seems to be like members of our claim.
He says conservatives doing people who worry more about foreign threat.
Liberals are more likely to access about the purity of nature.
He sort of sanctity purity ideals -- around the environment.
My family -- I -- nineteen program needs.
Writer Leonard laden says lots of research shows the sub conscious -- more than facts -- professor at Princeton.
He's gathered pairs of totals of candidates.
From dozens of congressional and gubernatorial elections he sold them to the people briefly and said.
Just pick who looks more confident here's how most people -- them.
And then he made a bold prediction he predicted the outcome of all those races based solely on which candidate looked more competent not beautiful -- more confident 70% of the time.
The more confident looking person won the election and this will look competent.
Well they were people were using their gut instinct.
For some reason candidates with more Nero angular faces is shown here are seen -- more competent.
As a face becomes rounder and more babyface people say that person looks less countless people making instantaneous decisions based on looks looks voice posture.
Barack Obama for example better fits the angular stereotype of the -- Person -- John McCain.
Mitt Romney and Obama appear about equal.
Consult with even worry about the people who stand behind the candidates at this Obama rally people were already seated behind the podium.
When a -- -- highlight here came on stage and got some white people to move out if you look -- -- candidate for president he's got a bunch of people -- behind him.
And I'll guarantee it happened -- men have -- women and a certain number will be of a different race.
In this case the result is that the camera now we'll see some minorities behind Obama.
The bigger percentage of blacks Hispanics Hispanics.
Percentage of Asians.
That's what you do it ice that we just worked out there you do it well that's -- yours and yours and that's one option option.
Because you know quote -- -- this work.
People have to be cynical about me because kids aren't particularly good track and it's I would -- it changed.
I'm always where they're gonna get big truck bit.
So -- superficial reality.
But for all the shallow listen to courteous of politics there is some good news that's next.
Politics is a nasty business with constant fighting like a boxing -- -- So it's telling that this is what -- -- consultants who used to do you both were serious boxers.
But wait for -- have you.
And this helps and campaign.
-- to be at peace is very important here's what Rollins looked like when he was getting ready for a physical B.
Consultants say this prepares you for political.
If you don't have a tough skin as business.
You -- -- just forget about 100 because you'll be in psychiatric unit you also need a passion for politics.
You -- -- vocal supporter Richard Nixon.
-- nine page what kind of political freak are you this is not healthy well I've always been interested in politics I was for Nixon.
And that scored a bumper stickers on and I put it on the wire basket.
My bike and I wrote it up down up and down the street -- hoping to generate support for Nixon.
This worked really well until little Catholic girl across the street -- was on fire for Kennedy literally pull me off my bicycle.
Put me down on the pavement SATA drive me in -- and -- gave -- bloody nose and I've never like losing political play since his opponents often hate him.
-- Karl Rove politics wolf privately over.
-- -- Angry stuff.
And Beckel and Rollins have fought each other viciously three years and yet weirdly these tough guys came to this interview together you guys spent a career trying to kill each other's careers -- your friend great country for 25 -- You come to appreciate.
What the other guy you're -- pars have to go through every day I've -- respect I mean he kicked -- but it's reassuring that difference -- -- something good about America.
Where every few years people vote peaceably.
And politicians abide by the results.
In many other countries that's not how.
Egypt's president held office thirty years he left only when he -- it.
In Russia Putin may never leave I'll -- history most of the world has been like that.
America electing leaders who later voluntarily stepped down was a radical idea.
After George Washington served two terms king George reportedly said if George Washington gives up QB that greatest -- in the world.
-- he did -- and it happened again and again without collection.
And Romney is world and parents get this half.
Venus is this year's campaign here okay feeling of players play working.
All the shouting -- It's good to remember that our assist with all its act from bill.
Has worked better than so many alternatives.
On the week Friday that economic engine arrangements but in the end we shake hands and under the result.
So whatever happens this year the making of an American president is a pretty wonderful thing.
That's our show for tonight I'm John Stossel thanks for watch and.
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