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And the latest polls showing governor Romney you racing the gender gap now pulling even with the president when it comes to women tied at 47% a piece.
This after governor Romney -- sixteen points behind President Obama just a month ago.
Joining us now Aaron pike -- national political reporter for real clear politics a lot of people are saying.
-- that -- revolves around the economy that women.
Have taken a look at the pocketbook issues and they've decided that Mitt Romney's approach appeals to them.
That's part of it but also John McCain Mitt Romney's performances and all of these debates -- this past month.
Mitt Romney made himself a lot more likable and a lot more empathetic and part of it is on economic issues that that's the reason that that women are starting to come back to him that they are seeing that he's not this caricature.
That the Obama can.
Campaign -- of hand over the last few months and a lot of these battleground states through there Erica -- This all yeah all of those sudden negative campaign ads that have been running about Mitt Romney really since spraying.
I had an effective but it was an effect it was easily -- It was but now the Obama campaign wants that gap to go back up things -- UC.
You bombing campaign racing to tie.
Mitt Romney for Richard Murdoch.
-- the Republicans Mitt Romney -- and if Richard Murdock are are very.
Conservative when it comes to social issues in that women can't trust -- -- they're trying to get it back to its social issues.
Kind of narrative as opposed to just economic but well but do economics trump all when it comes to that sort of thing.
That's absolutely right and so that Romney campaign is not talking about this very much they want to stick.
The economic narrative they think they've got an -- there.
Now I have talked to the Obama campaign about women in Ohio and their little concerned that they're not doing as well among married women in Ohio when they need.
Every little -- that they can get it that's what they think they're starting to lose some ground here and I'd -- him --
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