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-- the first presidential debate has swung the momentum his way.
A Gallup poll this week shows the Republican challengers now leading the president 5145%.
How -- Monday's final debate change things.
And are we gonna see more swings in the final two weeks of the campaign joining us now president of the polling company Kellyanne Conway.
And CEO of the strategy group for media -- else asks how.
Families are big big change -- -- -- in the second debate from the first one frankly he was awake and had a pulse that was part of the change.
But how did to his new -- -- this aggressive I'm gonna -- everything at all times how does that play with voters.
It probably energize his base because after that to -- the Obama campaign had their best day of -- -- -- reported in quite some time.
But their base is very small percent -- they were voting for him anyway.
I think governor two things first of all based on that first despondent he spirited debate performance.
Obama had nowhere to go but up.
But secondly I wanna see who cares because we're going to judge a sitting president on nine minutes at a performance -- for years.
I'm bringing this country backward -- -- that we don't have.
I'm ninety minute performance for -- economy cannot argue for years it's.
-- the -- it was different from Mitt Romney because he was a looked up and this caricatures about -- And out of touch and uncaring and not a man with the plan.
And also I think Ron is able to stem some of the early -- bleeding which was really favoring Democrats because for three straight weeks all we heard was the races over the -- -- over so voters going to the polls absentee through the now -- the race is over I gotta go with the winner.
I'm but I think that this is this is pretty much if this is a tennis match would be abuse.
Slight advantage for each of them in different states governor Romney's looking so much better and -- like Florida.
And -- Obama campaign has said very publicly they can still lose Ohio and win if they can win states like Wisconsin.
-- know that that's Scott Walker and Paul Ryan's Wisconsin that's no longer Herb Kohl.
Herb Kohl and Russ -- goals Wisconsin.
-- very good point.
-- SS you've been involved with scores and scores -- campaigns all over the country for candidates from governor senate congress.
Presidential candidates if you were Obama's consultant.
And yes I know you're not -- -- -- what would you advise him to do -- he goes into this final debate Monday night.
The first I have to tie it in the fact that we usually work with people who share values with it's such a hard mindset that.
You know out there are people who left.
Who believe that there consultant cannot change the moon and the stars I have to believe that the truth is relevant so the first thing I'd tell him instead come clean tell the truth funding us.
Probably doesn't go away -- -- -- so he needs to tell the truth.
I know that that's for Obama a little like trying to get your teenager out of bed in the morning.
Kelly ended there's been a big shift in the momentum here now Mitt Romney is up by six points according to some of the latest polls I -- polls are all -- the all over the place.
Other debates one of the factors that's changing that.
And I think certainly among women is that -- what's made that a big difference is there's been a huge -- among women voters.
You can -- direct line governor from the -- debates to the female vote because women are disproportionately be undecided voters.
And not because they're not paying attention to politics but because they are paying attention to politics and they believing you can -- for all these final events of the campaign.
Which of course -- these debates and also are there any scandals that'll be revealed -- -- steam and somebody's going to be.
But ironically in this race there is huge gender gap that exists is among men.
And men are way past buyer's remorse with Obama they're headed to full product recall they're done ten.
Men had cemented -- in the air opposition to Obama.
And nasty real gender gap that I think is is propelling -- forward.
Rex I've got to ask this question about coattails because we talked earlier with Ralph Nader.
Obama's not really helping any of the other people down ballot Mitt Romney has gone out any -- part of his campaign he's campaigning for those folks running.
Down ballot from him all the way down to the state legislature.
Talk about the difference and how that can impact voter turnout and results.
You have to actually.
Have principle and philosophy that awakens people one and and -- -- optimistic.
And not just the notion of change and is is enough to really make a difference I think you're gonna see.
At that continuing as a result Mitt Romney continuing to grow is laid.
It once again there's there's he's he's reaching -- people you talk about.
State legislators across the country at every level.
Because they want to be part of this great change they know be impacted that it's having in their local communities and I don't say goodbye and Barack Obama well maybe they would.
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