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Michael Machat, Founder of Vampire Vineyards, invites all in Beverly Hills to 'Sip the blood of the vine' at his Vampire Lounge, and treats the nation...
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Hey everyone I'm Tracy -- welcome to wine with me and how -- is coming so inevitably we gotta talk goes problems in vampires don't we.
Interestingly though there isn't -- hot even without Halloween I mean.
I read Anne rice's interview with the vampire series wounds ago it seems.
-- come as a surprise that there's a vampire wine out there here with us right now Michelman shot -- CEO and founder of the vampire vineyards.
Michael think -- being with us today since you -- tell -- that mean.
I know you're not a vampire and I know you probably -- -- born in Pennsylvania so how did the vampire vineyards come to me.
Thank you Tracy.
Snake at his way back.
Eighties and back line was eight people they had -- -- colorful labels wireless.
Very mysterious.
It's not that I just sort of be -- -- line that is called vampire.
An equal it really -- -- -- so.
I looked around them.
The board that that would surely so is doing it and I realized nobody was -- and -- That I went that I.
A great addition to figure out great line to the United States from -- -- A look at -- have some fun.
That thing I think about it that appeals to a lot of people the most is as you say you take this snobbery out of it clearly -- in a vampire line it's got to be fine.
-- the price point is really good it's generally on the low end.
And I would think it if nothing -- -- the conversation piece I have to believe sales are pretty good now.
Oh yeah so and and I haven't you need to do it in one way -- made a lot.
Easier for immediate and the wind -- because people by name but fortunately you can keep coming back next.
We'll beat you democratic I mean you didn't tell that things as well you have a bunch of winds we have a bunch here but you have way more than what we have.
You have five core vampire -- idols from -- but we have two of them here with us and need to be the ones that people are a most content most.
Familiar with correctly -- -- Yeah and the rate it -- range cap -- are.
And it really you know -- -- it goes -- is there a most pop.
And those are the ones that lets you look a fine in the stores I didn't even -- you had these Dracula line where you're grapes -- from -- thereof is and Santa Maria.
I I was unaware actually and also -- shot so that set to argue vampire line as well -- for different lines under this label right.
-- -- and this would be considered a little bit more race here is that accurate.
Is it more expensive.
French vote on those for a long period of time.
And it.
It's it's a more.
It it's as well.
It's -- well.
So I'm counting right you have.
What -- might write -- letter or twelve different bridal.
Let's back it and I was fortunate and embarrass the threat that split approaching let's.
But if they're at war on OK okay colossal weight less attention now is -- -- -- Is kind of a compilation of up.
-- -- right.
Well the French right but -- is actually me here Marriott.
And it's not a public one -- -- up and making sure.
It makes you know.
I quite look like -- Couple years ago and now -- And you know -- at Maria.
And that there us chartered banks of Bennett's visit -- -- group whereas say that's basically imported from France.
Right so that lately it just.
-- -- Sparkling on friends that.
It we were at the end violence -- street -- The -- -- I'll tell your Bentley -- And this wind came along order perfect -- well intend.
It's just something that we're doing that's it works really well.
Talk about his vampire Lance is I just got back from -- up into budget teasing rooms.
This is very different than a typical Napa Valley tasting room is -- one it's an even in Napa.
Right exactly should I open Bentley those.
Is to bring -- an excellent taster to the city's.
-- And but it's a -- it's more of a lounge right -- -- out its wine bar.
Hours.
You can say you can hang on the couches.
It it it's got -- -- him -- not to mention you serve chocolate.
That's right notice it.
What he's doing knowing me -- Soo line countries.
-- it's kind of like he got -- and -- a blind taste in clothes that -- -- up right.
We -- you know here we are or -- in sales and twelve or 1:2 in the morning.
And and it's a lot more laps.
I'm here at least eight hours this.
Yeah it isn't -- -- -- done we have.
I found it very strange that the first taste -- you know first.
Open many of the -- opened at 9:30 in the morning to you were kind of just swallowing your bagel and next thing you know you taste in some line.
So glad that's let me ask you this it's Halloween.
Do sales jumped through the -- this time year.
Yeah they do arts and it was.
-- -- -- It's.
Reach out aces also which and a program also basis -- So much you know every -- up towards -- I think -- Lot to be said about marketing in the -- business these days right it's very very competitive there's vineyards everywhere as you now.
Everybody and his brother is trying to come up with a new wine these days.
-- just having the name vampire on the -- do you do you think that gives you an edge.
-- slowly as we stand out in that you re not that.
And it.
Repeat don't know what it.
What to buy -- party's plan.
-- -- -- Michael you -- little idea and you certainly ran of that Michelman shot CEO founder of vampire vineyards.
And of course the ever in Beverly Hills -- up the vampire -- -- I think given the coolest little concept Michael thanks for taking the time to be with us today.
Think it and it.
Got a glass of -- it's Halloween I'm sure you can find -- up matches with candy corn I -- I see you next week.
