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Well bill different names have been applied in the past you heard soccer moms this time we've seen in print the title waitress miles but one thing is certain as micro targeting become such an important part of the campaign.
Women's voices are being heard nowhere more so than here in Ohio.
Breaking down the razor thin margin of undecided voters in Ohio 65%.
Of them are women.
So no voter is more sought after than -- female Ohio swing vote.
April Joe's is one of them did you ever think you'd end up this special no matter at all the candidates campaigns and -- are coming out of from every angle.
Democrats time Mitt Romney to the controversial remarks about -- abortion like hot Aiken -- senate candidate.
Richard Murdoch even when life begins at horrible situation of race.
That is new system -- -- good god intended to happen.
The intended message is that a conservative presidency would set women back and pose a danger to women's health.
But the message falls flat on April I'm a single gal I it as far as the market my concern arises.
I want the job security I want that sort of thing women's issues.
-- Sure there are important but they -- -- hugely important to me.
Conservative groups are operating with the strategy that women voters are concerned.
With the same things men out.
The women I talk to are worried about the security of the family education for the kids their husband and then having a job.
The economy's really drive and the issue set in Ohio not this trumped up war on.
Reproductive rights -- -- I don't think that's a winning message for the other side.
-- spending a few days with female voters here in Ohio other concerns are divert some of them -- -- views on abortion contraception health issues.
A lot of them brought up equal pay which we're not hearing from the campaigns that many of them also prioritize a securing come roof over their heads gas in the car.
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