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2012 campaigns target female voters in Ohio

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    Evaluating the approaches of both camps

  • Duration 1:42
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A solid majority of that coveted undecided vote in Ohio is women.

No voter is the micro targeted towards -- our voice matters and that we -- count as an -- and bad.

-- -- and -- our role.

-- -- Had seen a lot they -- to do with the court saying.

A lot that the video at an equal pay.

-- and that really speak about me.

Next to you from Obama supporters hit hard on the concept that Romney win would threaten health care and remove the women's choice overturned -- anyway.

Planned Parenthood gonna get where does that and they've linked Mitt Romney to the controversial statements about rape and abortion made by Missouri senate candidate Todd Aiken.

And Indiana senate candidate Richard Murdoch.

And a new systems segment god intends to happen because they're so provocative and extreme.

They're getting attention the intentions woman vote.

Conservatives have been operating with a strategy that women voters care about the same things men do.

A woman.

We think about your children do you think about their future content really driving thing -- she -- in Ohio not this trumped up war on.

Reproductive rights etc.

I don't think that's a winning message for the other side April Joe's is -- sought after.

Undecided woman in Ohio did you ever think you would end up this special.

Now -- -- -- the effort to provoke her with targeted in women's issues and are falling flat I'm a single gal.

I want the job security I want that -- -- thing women's issues sure they're important but they just aren't.

Hugely important to me so women voters remain at last movable part of the electorate specifically in Ohio.

It could decide the presidency.

-- back to you.