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Goldberg on new network bias study

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    Media critic looks at how cable news networks covered the candidates

  • Duration 6:06
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This transcript is automatically generated

Tonight new study from the Project for Excellence in Journalism.

Will get the three cable news networks evaluating positive and negative coverage.

Of the two presidential candidates since I don't know what.

Positive means.

I'm throwing that out there and I can do that because on the anchor of the program.

But I absolutely do know what negative -- and -- the stats on that.

A governor Romney 36%.

Of CNN's coverage has been negative 53% neutral.

MSNBC 71%.

Of -- coverage negative twenties -- 6% neutral Fox News 12%.

Of the -- coverage negative 60% neutral.

Turns up North Carolina -- the -- to prevail air and our goal we're dot com mr.

go over.

Okay there is the reason I'm throwing out the positive is because that's almost impossible to quantify.

I mean it could be.

A number of things but negative.

Means you do it's not bad so that's easy as -- -- when I'd clarify that first of law does it matter what the cable news works at net.

Does it matter with the cable news networks say.

It if -- does it matter you mean does it matter in terms of the election I'd say the answer all the all the so overwhelmingly no and here's why.

People choose the cable network to watch for a bunch of reasons but one of them is they want their own views -- So if you're conservative you're not spending a lot of time watching MSNBC.

And I think we can agree that more conservatives watch fox than do liberals.

Yes but let -- stop you there in every study that's been taken of this program which is the flagship at 8 PM.

There is that law are much independent.

Body -- and a significant.

Democratic liberal audience I.

I totally agree I totally believe that.

I totally believe that and and I said one of the reasons that -- to get their views validated in other is.

They just want to watch the more interest being channel and and I think and I'm not saying this because I'm here tonight.

Fox is more interest thing than the one notes some book of MSNBC for instance but let's take MSNBC just for a moment.

71%.

This is funny by the way 71% of the stories and Mitt Romney were negative.

3%.

Were positive for Mitt -- 3%.

I don't I don't believe that I have I don't believe the positive they had probably the negative I don't believe the positive.

I don't think any of these stories there was positive.

I had zero teeth -- I think it was less than three Brazil it was dated even rise to 3% all right rose 3% was his stammer.

Aren't they they made this -- I got because of their -- -- a little while I think all of they don't have any hard news coverage right don't have a Brett bear or -- shepherd Smith our -- And any of that it's all about it.

Zombie land go ahead.

Got it that's why they can't even vaguely.

Be considered a news organization they are in effect.

A left -- -- that's what they.

Another Barack Obama campaign headquarters right now they are good but your question does it matter the -- it's the reason I say no is because most of the people watch MSNBC.

Don't like Mitt Romney anyway.

-- -- do with the factor though because.

I try to be fair as you know and -- T everybody off I got every half.

Have -- anatomy laugh -- and are you Amare -- whoever it may be Krauthammer.

But I do believe that we have some influence here.

And because what we try to do and we just did it would Lou Dobbs.

Is separate fact from propaganda.

Which has you know because you -- the first one to even write about this in the -- book bias okay.

Now fact of propaganda.

Is is to gather in the hard news com.

-- You know I say this about once every other year.

You would you have again stumbled on to a very important point and and here's and here's here's why.

Personally.

I mean all of your form more often and I'm sitting in -- chair talking to you all of -- most of the time.

I prefer.

Analysts.

Who are honest conservatives or liberals.

Who will give an honest opinion even if it hurts their team.

I'm -- and I prefer that overwhelmingly.

To somebody who's gonna just give political spin.

And I think on this program I mean yeah there's some people who know many.

No we really trust that people drive like you -- speak their mind India and go against what may be there.

Philosophy is if the facts say it I got to get onto this real quick.

Another study senator for media and public affairs.

Analyze a late night guys and -- and their jocks and Romney by far.

Was the butt of the most jokes a 148 -- -- time period studied.

President of bond since -- 62.

Right once again does that matter.

In the election.

OK well first of all we live in a liberal culture.

The news media's liberal.

-- women's magazines a liberal academia -- liberal Hollywood is liberal.

And it shouldn't surprise us that late night comedians are liberal to -- their writers are liberal and they find it much funny here.

If they've taken a shot at a Republican like Romney then at their guy Barack Obama but does -- matter.

I think the evidence is that it doesn't matter much because the jokes are overwhelmingly.

Against Romney he's the butt of most of the jokes but the polls don't reflect that the polls are reflecting.

A very close race so what the jokes are overwhelmingly in one direction and it mattered than the polls would be.

And why they're in in.

-- the other the other thing I would point was that Bill Clinton was on mercifully -- And right and it didn't affect it did you know elected twice via video Bernie -- -- everybody directly ahead Senator John McCain.

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