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Fox Flash: Winning Strategy

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    Frank Luntz discusses why President Obama won

  • Duration 2:57
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But everybody and Steve do you with your fox flash for this post game show last night a victory for President Obama despite all of them.

You know not a great economy and well not great members -- jobs.

President gets a second term so.

How was he able to buck the odds and gain voter confidence we talk to pollster and Fox News contributor Frank Luntz earlier on FOX & Friends.

And frank said.

We let us.

Well here's a gentlemen Barack Obama who truly ran the most positive uplifting campaign in 2008.

Hope -- change brought people together.

In 2012 he ran the most negative campaign look at the at -- put out particularly in Ohio Virginia Florida.

It works people responded to it and you look at the other side the Romney campaign seemed to be caught flat footed.

We got through this election realizing the Mitt Romney was a decent moral.

Simple individual.

But what we did not hear from the Romney campaign is those differences want Mitt Romney himself would have done a better job.

We heard it in the -- -- but it took too long for the people of Ohio to hear and it it cost him in Ohio Wisconsin Virginia Colorado.

Plus you look it.

Throughout the summer months that mr.

Romney did not respond to the hundreds of millions of dollars worth of Mitt Romney is a -- to crash -- but then -- there were all these scenarios put out by the Obama side there were just flat out lies.

You know Mitt Romney's gonna take away women's birth control he's -- you did not allow me immigrants to wind up with a green cards no pell grants for college kids.

-- he had -- -- that turned out to be well -- Yes and but you may have held them accountable but the fact is that that was in the advertising.

That is what people were sitting -- -- -- that morning noon and night that's what they're gonna.

He is right.

Franklin on to say that there is a lesson for any candidate if -- Unfairly attacked you better respond immediately for it will be viewed as being true and that was the fatal flaw franks said.

About the rams running yeah.

Campaign meanwhile Colorado and Washington making history lesson -- voters there decided to legalize pot.

Now people 21 and older can buy and how -- John -- back.

Meanwhile but the laws are expected to draw a legal challenges because currently pot is still illegal under federal law and doesn't federal laws -- -- state law.

What's a mountain high sucker.

Is that a salad bar.

That's -- Caesar salad.

But your thoughts but for today I'm Steve -- thanks for -- -- us will see you back here tomorrow at 6 AM eastern.

-- frames right here on Fox News Channel.

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