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Impact of women's vote on 2012 election

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    How did female voters shape the race?

  • Duration 8:23
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Well we spent a great -- time over the last few weeks talking about an important bloc of voters women and again in preliminary results we see how women voters made a huge difference.

And this presidential election.

Women helped put President Obama over the top favoring him by 11%.

Over governor -- gets roughly the same division we -- four years ago when the president ran against John McCain.

So what lessons can we take from 2000 into Bob about when voters.

How to Republicans do a better job of winning the female vote we have a great -- to talk about -- -- to -- -- executive director of the independent women's forum.

-- -- I'm dean was an undecided voter leaning towards governor -- last and we talked for got no Wendy.

After she attended the second presidential debate.

As a member of the audience and -- nice heading back with that's -- Colleen Carroll Campbell was a speechwriter for president George W.

Bush.

She's the author of my -- the saints it's great to have you all.

Wendy I'm gonna start with -- -- let's put that we haven't talked a couple weeks ahead and that you're undecided -- last but you know tock how did you end up voting.

I voted for Romney and what was that the main reason behind that decision.

Com I think it came down to three things really why.

As I've said before it had to do with his blueprint for the economy I really don't think that Obama has any sort of plan for the economy.

He's had his four years to sort of give us an idea what he's gonna -- an -- in my opinion he's failed.

To.

I am not really faith based person I'm Catholic.

And I'm 90% of Americans are are if you know rooted in some sort of religion.

And I don't think that Obama displays any form of faith at all and I think that that's.

Important to me and finally the -- pro choice pro life thing I'm not pro.

Life person.

And -- You know that's personally something that I found to be importance when it came down to voting.

So when he's here friends -- near he got the playground and other moms for example.

At what what do you hear about it Republicans listen what he thinks the perception if I was asked you won't listen yeah that's -- -- -- ended up voting for Romney.

What do you think's an obstacle for the Republican Party overall.

What I think overall I -- you know it's hard to see what one thing is I think.

Republicans are really given a bad rap for at least conservatives I don't necessarily consider myself a Republican -- more conservative.

But I think -- we're just be considered very straight -- very narrow minded.

Non charitable individuals and I don't think that's the case at all it's just that.

We want to also be giving.

You know this feeling of democracy -- think the Republicans.

Just don't get the -- democracy as Democrats do.

It's it's really interesting to hear from Wendy's to bring him because again -- this is -- -- in the debates is it's great to get.

Some perspective really on the ground level about how that the Republican party's -- overall what do you think when you hear.

What Wendy had to say about some of the challenges the Republican Party face and how without that affects you is you look to -- -- Get out voters for conservative causes.

Or -- is absolutely correct there's no way -- sugar coating what happened on Tuesday night.

I'm one -- -- challenges for conservatives and by extension Republicans is that they shy away from playing gender politics.

But that doesn't mean he can't talk to win and I think that real challenge -- forward.

Is to explain to more women.

That bit conservative guy is that limited government free markets personal responsibility.

Is actually a good thing that this will give you more freedom more choice more opportunity and most importantly more security but -- but I think a lot of people don't understand I'm -- -- you -- you'll be more aggressive the war on women for example we heard a lot about that when that happens to be married.

And so when you look at married women married women voted for for Mitt Romney -- single women and I did not -- Sabrina so how.

How do you -- a -- not getting engaged and gender politics how do you fight the battle that the alleged war on women if that comes back rounds.

Well I think that talking to women about economics talking to them about.

Who pays for health care talking to them -- energy policy.

Is not -- gender politics it's talking to women like we talked and then but it's recognizing that women are consumers it's recognizing that women have.

Unique health care needs.

I'm and -- -- to women that you would be better off with more choices and more freedom that liberty is not a war on women and I think that that's where Republicans they were afraid to really come out and make a bold statement went.

I agree right reached I have to say Jenna I'm sorry I cannot stand that term war on women.

I just because you're conservative or Republican I don't think that you have a war on women.

Just because I choose to have my beliefs and I -- in control of my body.

That doesn't mean that I am you know waging this war on women simply because I don't believe in pro choice.

I simply -- don't believe that.

You know our I have to I -- in the one who decides what to do with my body -- -- should be responsible barring rape.

Or or any -- -- type of violent acts.

I am the one who's in control of my body not the government.

And I don't think that's a republic Kindle or a democratic thing and I think it ends up and bring the kind.

Station -- -- really interesting point Colleen because he worked in the Bush Administration is is really about Republicans talking specifically.

Two women or is it -- the broader conversation that Republicans have to have with their constituents who whoever that is men or women.

Well I I think.

These are fundamental issues that impact voters of either gender and it is important to note as you did that married women went pretty heavily for Mitt Romney.

Also religious women went much more heavily for Mitt Romney but there's no ignoring the fact that.

Obama won unmarried women by landslide margins and that's a demographic problem at the Republican Party has moving forward.

Because married people are quickly becoming a minority in this country.

But I also think Republicans need to think about cultivating women leaders in women candidates from a much earlier stage.

And I'm not talking about tokenism here but we need to be thinking about this not just when the other side shows up with a woman candidate -- -- sort of scramble for a.

-- six calling cultivating from state legislation that Colleen -- an important 2010 for example there is this it is it this way about really conservative women that.

You know a lot of folks who were caught the national media attention because Haley for example -- -- name that comes accesses and Martinez.

And Republican Convention as well but how data is getting women it in a higher roll if you will in the Republican Party.

Speak specifically to those single women voters that you say demographically is going to be a problem for the Republican Party potentially moving forward.

Well and that's that might be more of a cultural issue but if Mitt Romney is only winning winning married women by what seven percentage points.

And Obama as winning winning unmarried women by forty percentage points you can see there there's a huge enthusiasm gap so if we could change that.

Dynamics there of the married women vote I think that alone would make a huge difference and I think it's important to to have women at the table.

When we're talking about messaging and not just bringing them in at the last minute for a photo -- but really talking about.

How do women look at these issues because there's a conservative case to be made as Wendy indicated.

For all sorts of issues that the Republican Party a lot of the -- Republican Party takes primarily on this issue of religious liberty but we're not making that case sometimes.

-- in a language that's especially appealing to women and that's pandering.

-- look at it from a woman's perspective and make that case and you need women at the table in order to do that.

Just a quick final thought -- Wendy.

And -- he give any advice is dating a united Republican you do you think to yourself as more conservative.

But what advice would you give the Republican Party during the next election cycle to get some of the women out there that decide to go for the president.

Well I think that I am too.

I have to agree not to pull women in at the last minute for a photo op and I love that statement because it's -- feel that we're kind of thought of in the last hour and you brought forward to give your opinion and suddenly everyone's scrambling when you're not getting the results that you want.

I think that if you really just consider us are part of the hall.

Instead of waiting until the last -- maybe you'll hear -- -- A little laugh out of the interesting to watch is this conversation will continue to have about the Republican brand is something that's happened is big -- big news item really.

Over the last -- several days postelection -- conversation we look forward to continuing to have Sabrina and Wendy and Colleen great to have you -- thank you so much thank you.

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