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Lessons to be learned from 2012 election

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    Ed Rollins, Bob Beckel weigh in

  • Duration 4:51
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Let's get some final thoughts now on this 2012 election campaign just ended and the political lessons learned.

Bob Beckel is a co host of the five here on Fox News Channel.

Also a former democratic campaign manager Ed Rollins has managed many Republican campaigns including.

Ronald Reagan's run for the White House we generally -- -- you guys together under the banner of a segment we called.

Who won the week but I think we all know I think this who won this -- -- what are the lessons to be learned.

Do you first of all -- you know is this is this democratic politics.

In descendants forever what about that but -- say it forever but the -- -- Statistic out of all this was the percentage of you who were white who voted it was 70%.

The last four elections has -- from eighty to 7876747.

To that -- that was left behind -- probably did get it out but.

Within -- -- to the Hispanic community and the blacks turned out is as large numbers that before.

The Republicans simply can't put together a national coalition without making some indentations in those -- constituency -- perhaps it would have to write.

First of all campaign can make -- 3% difference and I've noticed -- -- called the winning edge at the Kennedy can only get so far.

And and Romney wasn't a -- campaign in the last the last candidate last month.

But his campaign was never in the game in the same way that the Obama campaign was they spent hundreds of thousands -- hundreds of millions of dollars building organization over the last five years.

They knew exactly where their vote is and is a game that we all play -- first go to campaign school 50% plus one.

They knew what -- targets we're in these unites states they went in and they got those targets they screen every vote together and they had a right on the money.

We basically did a two year campaign.

We never the narrative never would we would that -- -- point where he was an acceptable alternative but he wasn't a better.

Alternative president was to what what about the storm a lot of people said -- the storm and governor Christie's endorsement that gave the race to the White House.

I don't I don't -- that it was a present component of it but this was not this is there's a structural problem was -- tactical problem wasn't as serious tactical issues.

I never thought by the weather rob they had momentum that last week not sure did take lots of station three days that helped of course it does to give Obama better platform guests did.

That was as an -- winning and losing first of all those numbers are pretty good it -- substantial.

The other Ed mentions they look in Ohio.

They had 5000.

Paid workers 5000.

In a 143 offices I didn't have a -- drugs across the country -- -- present rate.

But it -- and yet you know there -- a lot of -- Republicans and maybe you're one of them I don't know.

Who certainly haven't we've we've hardly ever re elected a president with seven point 9% unemployment and you -- of the actual unemployment rate that you can argue is is higher than what happened.

-- leader under you should never underestimate your opponent and you should never underestimate an incumbent president and when Jimmy Carter lost Jimmy Carter lost because he was not particularly well liked and he had a disaster after disaster.

This guy's still -- liked by the American public and when you look at people said -- was a better leader had a better vision for the country but he did you relate to me.

And the narrative of the Romney campaign ever basically connected him to ordinary voters out there we didn't feel that we didn't feel the pain that was going on this country and.

In fairness to my friend here Ed picked this but in a month ago but he -- -- in obvious because yeah the cloudy review and didn't want to beat up -- party but.

You know the other cheated I would say is ground games do matter just pointed out makes -- 23 point.

The polls were right everybody jumped all over the -- with the exception -- -- much of the polls turned out to be accurate.

And the other thing is this three billion dollars spent on a presidential race is so if somebody would have told me that would be and I ran a campaign together.

I mean it -- its mind -- that much money.

Well there there are a lot of television stations around the country that are not very happy if -- gave -- three billion dollars and let me run my -- campaign that would be it Democrat anywhere in this -- hot hot hot hot.

A couple of but so you're saying that things like maybe that 47%.

Comment -- maybe became an -- -- you know Charlotte islands account for -- though the -- tax returns.

That that did hurt Romney for not -- that that that the major fund raising.

With the donors were treated to from start to finish even the final victory party the guys all the jets flying low and reinforce that image of being -- -- There was no blue collar guys and there's nobody carry their lunch -- -- -- -- And obviously with women we basically got murdered by these two idiots senate candidates who both lost to -- start talking about abortion.

And in a raid in a year in which that should not had any relevancy what's at the other thing you could -- with loses negative.

Commercial work I mean would they it was a glass of rounding out of the water for that -- spring he could respond.

It was very tough to back.

Bob Beckel Ed Rollins -- to -- real pleasure good to have you on thank you --

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