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Brad Dayspring discusses some key issues Republicans need to address to win the White House next time around.
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We're just talking with Mike Emanuel on Capitol Hill about -- everything -- gonna happen with the fiscal cliff and -- what is important now in terms of moving forward whether the -- conservatives are gonna compromise and Capitol Hill.
And out whether they can do it and -- wanna bring -- -- -- -- a senior advisor for the white sheet action fund.
Brad thanks for joining us you know -- when I talk with the conservatives particularly in Ohio following the election the immediate thing they said the day after.
Was that you've got to bring forward a new more moderate GOP.
And then I start here in the sound bytes coming out of the it's certainly on the opinion shows late at night.
Saying other Republicans have to stick to their principles.
What you gotta be one -- -- -- -- well I think too often we need to who the conservatives tend to hear the word modernizing confuse that with becoming more moderate.
I don't think many people think -- -- that the conservative movement has to become more moderate.
-- for example like compared to a World Series when a team -- the World Series it doesn't go and try to emulate the -- lost do it tries to evolve and perfect its own.
Wrongdoings and own mistakes.
So what the conservative movement needs to do was become more inclusion Mary rather than exclusionary.
And a lot of that has to do with language a lot of that has to do with the people -- speaking to we need to speak -- far broader audience than we did in this election.
You know it's interesting because.
You get caught -- these made for certainly social issues abortion came up again in this election and now probably make a lot of people are angry on the Twitter spheres as -- cough this out.
But in the time that I've been an eligible voter ever since Roe vs.
Wade was decided.
Abortion hasn't really been an issue but you had several senators really stick -- necks out.
Say something that was stupid it's really kind of it in arguable to say it was anything other than stupid.
And we saw a number of campaigns get toppled you can argue that by losing the female vote that the presidential hopes aspirations of Mitt Romney we're certainly damage if not toppled as well.
Sober.
Certainly there has to be some kind of change if you want appeal to people along these kind of social issues or just don't the social -- altogether.
Well.
I think the truth is somewhere in the middle of that I at the country predominantly as a pro life country more than half of this country's pro life.
People aren't afraid of pro life point of view what they tend to be put off -- -- political movements and political organizations that one preach to them.
To that judge them in three that say like you said stupid things and we had a couple candidates do that the cycle.
And you combine that with the Obama campaigns I mean they targeted the beginning of women voters and they targeted through fear operations the war on women we heard a lot about.
And -- the GOP did instead of addressing that head on and -- women that they had nothing to be afraid of by the conservative movement.
They had a couple of candy wander off the map say something stupid -- -- reinforce the fear and you can't do that in politics.
You know India and other social issue gay marriage we heard a lot about post election.
I don't think people expect the people in the conservative -- to change your own religious or philosophical views it's fine I believe in the traditional viewpoint -- marriage.
But -- service can also be more accepting of young gay Americans people who want to get married doesn't mean.
That you have to completely reversed your principle but it means you have to be more accepting and means that.
You don't have to judging so you don't have to fight for federal marriage amendment again for the next two years so.
There's some adjustments in the way we talk about things in the way we approach things but it's not so much -- on an issue that needs to be done.
Let's -- a graphic of one of -- Iraq exit poll results.
And this one will be.
Asking people on the exit polls.
On most issues do you consider yourself moderate.
Conservative.
Or liberal.
And we get -- up you can see the conservatives just 35% liberals 25%.
Moderates there's your big number.
And that's kind of what we're getting into it and made -- what my read on that when you talk to moderates what do they want out of government.
What they want is a good climate for business they want -- they want schools they -- a good solid national defense.
And when you start getting into these issues when the Republican Party starts looking like white men in blue -- Thumping bibles trying to control the womb you turn those moderates often you lose elections are wrong no I think.
Think you're right but again that that has to do with being inclusion -- rather than exclusionary.
You know one of the interest in south in this election or is that Mitt Romney won white.
-- he won white women he won white Protestants who -- white evangelicals who won white Catholics but he lost the vote.
And why did he do that he lost because he -- -- reaching out Catholics in particular the electorate to the Catholic voting patterns tend to.
Reinforce that that the way -- elections weighs one year and after another.
This year Barack Obama won the Catholic voters by two points despite the fact -- -- anyone -- white Catholics by nineteen Y.
Latino Catholics 71% supported Barack Obama.
And Republicans have to start talking to Latino voters especially because.
You know you have immigrants in this country come here for opportunity to have a better life for their family to succeed to work Clark.
In those are the people who the Republican Party needs to target.
And unfortunately for the last couple years some of the language surrounding this just as frighten those voters you can't be talking about electrified border fences and want to encourage.
Latino voters -- it just that it doesn't coincide.
And that's why I think you've seen a lot of conservative voices walking back their positions particularly.
As it relates to to immigration and getting people out who were illegal even if they've been here for a while let's bring up another exit -- and this one I think is very important.
Win -- you finally.
Decide.
Who you're gonna vote for in this election and you look at all of those as far as who decided in the months previous the last few days but this whopping figure.
69%.
Of the people.
Had decided before they walked before -- -- saw the barrage of TV ads.
Before anything happened they knew who they like they knew who -- -- gonna vote for and first of all probably working in television that works well for me it has -- TV ad money was spent and even though it didn't do any good it was still spent and my job is nice and secure.
But it also speaks to the fact that we -- in this hyper partisan world.
And you can't reach anybody cutting back -- and in the Reagan days you could have.
A liberal and -- conservative in the room and have an intelligent conversation but you can't put it Tea Party -- -- Madison liberal in the same room because you're just gonna have a shouting match.
So my question to you is how -- you start softening things up.
-- -- -- start bridging the gap particularly when it appears that we have an executive who has kind of played teams certainly certainly through the election.
For sure well.
I think media deserves a lot of credit but they also have their share of the blame.
For the partisan -- here.
I mean what you do you have I don't buy the concept that you can't have a liberal Tea Party in a room and have a civil conversation it happens all the time on Capitol Hill where I've worked for last seven years prior to.
The leading last year.
Which is what happens that was when the conservative -- that that when the Tea Party you're in the liberal leave the room you have a crowd of media trying to inflame the other side would you -- you what did you cave on what did you do.
And those type of questions into an inflame the political environment -- make finding a middle ground finding a solution that doesn't ask either side to compromise on their core principles.
But does compromise in a way that it could still move forward could still make progress.
Is becoming increasingly difficult.
And when you talk about 69% of the voters having -- made up their mind.
Well before the election well that that's natural -- -- the information flow today in 2012.
It's so much greater whether it's Twitter whether it's FaceBook or other social media whether -- on line like foxnews.com.
Whether it's television so.
It becomes harder to reach people.
In lecture saying something that motivates them -- -- I don't buy the theory that political ads don't work anymore -- -- by the fear that a lot of political -- -- bad.
And they they try to scare people and they don't really talk their cookie cutters -- -- when you have an ad that's effective when that -- someone in their gut.
That inspire someone.
Those ads work and those that's can be very effective and they can move the electorate so I think -- -- -- political operatives do is modernize the way they they talk to people.
-- to -- -- I think a lot of people were turned off by the negative ads and I think these are the experts involved thought that the only way they could move the needle is by going negative and going negative early.
Brad -- frank thank you very much.
