2012's hottest toys
Toys 'R' Us CEO Jerry Storch gives his picks
- Duration 4:38
- Date Nov 21, 2012
Toys 'R' Us CEO Jerry Storch gives his picks
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-- us are opening up their doors early way early in fact they're opening the night before Black Friday.
Thanksgiving Day 8 PM -- while workers at target and other stores are upset about working Turkey day what kind of response is Toys 'R' Us getting.
Jerry Storch is missing you know Toys 'R' Us -- you have to ask him he's all and knows.
But workers have said the unions upset when you go at 8 PM.
Well our customers love it and asked us to do it Lester -- -- 9 PM there were long lines from the stores to remind our customers are different.
Our customers our families their parents with small children.
They like to go get the shopping done and go home and go to bed knock it up the middle of the night sneak out of the house.
So they they were in -- before this and let us in this time so we decide to open up at 8 PM and the response has been overwhelmingly positive.
-- with our employees all of us know where in the toy business and it starts on Black Friday runs through Christmas we have signed up over the building say how many days -- Black Friday.
We hear jazz that Black Friday is finally here and where the company is committed behind this.
-- test before going to the hot toys union -- nonunion.
Nonunion okay so it's retailers most retailers are by and -- -- -- -- and this shows and we've we've focused on a lot of you know things that you need to do and disrupting American's plans whether it's Thanksgiving dinner or whether it's flying from LA acts.
Or whether it's shopping when your competitors' stores -- but let's talk about some the hot toys this year.
It the -- -- was one of the hottest toys at Toys 'R' Us.
This is our own tablet at Toys 'R' Us designed tablet for kids for a 149 dollars and 99 cents you have a whole -- -- hot apps.
Kids like to play -- they don't think your iPad nor -- do it so tremendously hot toy.
And created if the by the -- -- right -- it comes preloaded with fifty apps for free and you get other free apps to -- -- course you could buy apps if you wanted to add more to it.
I was also does learning learning tools and -- -- sitting over here this hear this at this and this is this is guy.
Data -- here today as they -- trying to crack it's very cute I'm not gonna leave it on you -- -- -- charm since we brush it it is very happy.
I mean this is the best pet in the world doesn't leave any mass it's fantastic how much.
About a about a 119 dollars -- OK you know -- And then Jon goes when the hottest Lego sets this is like go for boys.
It's very very very huge every legged out his work they -- -- -- -- friends this year.
Which has been the first time Legos really succeeded with girls Lego friends -- -- -- the hottest brand in -- these days across the board -- doing fantastic.
About a brought but -- -- price.
This is -- this is a little over a hundred dollars we put it on sell a lot you'll see you see it on sale in fact coming up soon.
And -- lenders giants is that the hottest video game for kids.
There -- -- figures that you put on a portal and they enter the video games and action figures who are physical become virtual you play with them.
It stores all -- information on the figure -- take care of your friend's house and play.
Got to ask -- for how much it down for starters that is on so I'm Black Friday for 4999.
-- it -- good vision good question okay how much is it after brought Black Friday.
Well the regular price -- 7999 so it depends on when you know we try to put -- on -- lot and we have coupons dozens in the store but but but it's a great -- on Black Friday.
-- -- thirty bucks -- to shop Jay and -- and that's why people.
Who flocked to the stores in my local public percentage your inventory of your of your merchandise is marked down from like for this huge with 32 pages of toys -- -- for Black Friday.
200 door buster starting at eight.
The -- the first 200 families in line at 8 PM.
Each and get a gift bag full of thirty dollars -- free toys and remorse and worst sell items are out there let's talk bigger picture very quickly we we talk about fiscal cliff line.
It it has its on americans' minds that worried over the attacks are -- -- look Michael fort.
Are people pulling back a little bit because what what what may happen January 1.
Well certainly people are concerned about value I'll tell you that that's why we see the kind of -- response we see today's like Black Friday they're looking for bargains that much I'll say.
The other thing is in the toy business what we see is good times and bad the last thing parents got back on -- holiday present for their kids who even during.
The very negative times in the fall of 2008 in 2009.
-- grew around the world I gotta go but are you worried about the school cliff as a corporate level.
Well I think they're gonna solve it you know that's my -- so we'll have to see what happens -- you know the broader economic picture remains to be seen.
As someone who sells toys though.
Uncontrolled business we're in have you held back hiring people to find out if we go off the things we hire people because we have to provide the service we can't -- the business.
You know for some other -- so we are 45000.
Seasonal employees this year more than last year.
Search -- source thank you very much sealed Toys 'R' Us thank you sir thank you by the president say.