Positive story surge for Obama in campaign's final week
Study breaks down media coverage of 2012 campaign
- Duration 5:44
- Date Nov 23, 2012
Study breaks down media coverage of 2012 campaign
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-- well there's a new study just out of media coverage during the 2012.
Presidential campaign it finds that in the closing the week before Election Day.
President Obama got a big surge of positive news coverage.
The Pew Research Center finding both candidates got more negative coverage -- positive throughout most of the race but in the final week.
The media presented a lot more positive stories about the president while coverage for governor Romney stayed about the same.
Let's check in -- Cal Thomas is a syndicated columnist for USA today both are Fox News contributors we should point out that super -- -- -- -- and you and in that final week.
-- the of the election.
And the president was you know seem out there walking the beach with Governor Christie doing his job as president Judy is that the whole reason.
For this disparity.
No that's not just the whole reason John is we've talked about on news watch so often shock shock.
The media are pro Obama they are pro liberal but in this instance I have to say.
-- it was really reflection.
Of the way the campaign was going I mean this is not a close election electorally there were a hundred electoral votes difference.
It was Romney's to lose and he was busy losing it.
Particularly in the last -- and I think that the media coverage reflected his abysmal performance during that last week.
Well -- but -- some say that you know move them.
The campaign sort of got squeezed it to decide because there the papers and other media were doing so much coverage of the storm in and it was kind of like a -- who.
Well that's all true and I agree with Judy John Lott the Republican problem is a bigger problem.
The just the media we've had presidents Republican presidents -- Republican candidates in the past.
Overcome the obvious media bias Ronald Reagan did it probably better than any modern Republican president or presidential candidate.
To a certain extent George H.
Bush did it.
When he did that famous interview with Dan rather and that came back at him and said well you know -- at least I didn't walk off the -- like you did when -- the tennis -- -- ran over.
Bush did it a fairly effectively but look the greater issue is the Republican brand.
Instead of just bashing the media which never changes every election cycle.
Go out and find a better way to get around and I've certainly done that -- he's done that.
In my forty year career in journalism -- -- 400 newspapers around the country all mainstream.
I went -- met the editors I took from the lunch I joined their organizations.
I proved I wasn't didn't have a tail and and and thanks and that's what you have to do just bashing them doesn't change anything well and it's.
Apparent that the Obama campaign did much better with new media -- -- they and then with you know well obviously it's a pretty well with traditional media as well.
But part of the president's staff strength -- -- that he had something like.
Thirteen million email addresses.
It if you you know you got I think six year 62 million votes but -- thirteen million people are already in your email bank that's a big leg up.
On the competition here.
It certainly is and we've seen how important that was in the demographic turnout in the way in which young people.
Drifted back to Obama after a steady.
I'm drumbeat of Twitter messages reminding them that they are citizens and have to vote mean.
Obama really knew how to use this because he had so many people from Silicon Valley on his advisory committee.
Romney had almost none.
Not to mention the disaster with -- -- Romney's computer assisted get out the vote campaign which you know you just don't or shouldn't be trying out on the day of the election.
Well and and -- I guess your message would be don't don't count on any support from the mainstream media of your Republican candidate but still doesn't explain.
Why this disparity in the coverage.
And in the positive stories in the last week.
Well I do think said he had something to do with -- and of course Chris -- the governor of New Jersey.
Praising Obama which angered a lot of conservatives I don't know why I mean after -- he is president of the United States he does have the key.
To a lot of -- Chris Christie explained look I was just doing the job I was elected to do try to help the people of New Jersey who were devastated.
I -- can't we get beyond this whole idea that if a Democrat.
Does something good shows up -- that somehow that has got to be destroyed.
I think this is part of the the problem in America if you have if you do something as a Democrat that is good for the country no Republican can support it and leave and the other whale around as well but the media are always going to be who they are.
The Republicans have to devise a different way especially in the social media arena.
Bypassing that it can be done I would recommend the song for bye bye birdie put on a happy face.
-- you seem to be in agreement with him well I just love -- the -- cal can always find it tuned to support his point doesn't elaborately production.
Exactly -- -- really you know Evan Thomas -- in 2004.
That media bias was worth between five and fifteen points to a Democrat.
But this was not that kind of election and I think come this one we're going to have to not absolve the media at least say we did not make the difference.
Well to bring up another Broadway hit -- Republicans might be dreaming the impossible dream.
If -- very good job -- -- can and should the well you know they can whistle happy to that's -- -- -- -- -- All right it's good to see you both on this day after Thanksgiving we'll let you get up you're shopping trip up but I don't Abdel Obama's Judy Miller -- back tomorrow and our great.