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'Human billboard' auctioning rights to his last name

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    30-year-old pushes advertising envelope

  • Duration 4:01
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-- the human billboard but really he's just two guys decided the -- off its back.

Could be valuable advertising space our next guest started his business called -- your shirt by getting companies to pay him to Wear T shirts -- logos on them.

But now he's come up with another revenue stream selling his own last name to the highest bidder.

Jason Sadler is with us out Phyllis is this new marketing approach.

Jason is to see you this morning.

What -- as well so T shirts is one thing Jason but when you decide to actually change your name legally that's a whole another ball lax headed to decide to do that.

Yeah I just sort of sit around my girlfriend then now my coworker Sean -- and said you know hey guys you know my mom's gone through divorce I don't need this last name anymore.

Why not -- my last -- of the highest bidder.

Is it and you've got to T shirt on there if people are watching all the physical defensive magician Jason blank question mark and you put out this of the highest bidder right now who is the highest bidder for your last name right now.

Yeah right now the good folks -- -- the current high bidder at 34000.

Dollars 34500.

Dollars.

34 so what would your legal name be that how would you have to pronounce that.

It would be Jason.

Have you ever find this would be difficult because think about how -- how many times we sign up for accounts online where they ask us for first and last name.

And every time you'd be typing in your last name it would be a dot com so every time you go to your name you'd go to somebody else's web site.

Yet it would be Indians should be challenging to remember that I had to change my name's hope I -- right or wrong in giving me trouble but a learning curve here for the last name change I guess what Augusta for the company though if your last name is.

-- the big thing on this is I'm pretty well known social media I'm a verified account on Twitter which is pretty cool.

Now -- got a bunch of friends on FaceBook.

My website I reassured dot com -- a pretty good amount of daily visitors so.

You know I kind of do a lot of weird marketing stuff and it's really online exposure not so much in person stuff American reach a lot of people that way but it'll be seen -- -- I do some are writing for.

Various blogs Wall Street Journal Forbes -- Murdoch com.

And money will be -- that will be my byline it'll be pretty much everywhere.

So what I threw this out there on Twitter speaking of a social media and I a lot of responses this morning.

I said and we get we've -- we've got Jason on the shows the guys in the -- last name what questions you have foreign Michael -- does he says.

Asking why you don't have pride in your last name.

That you would just sell it what would your ancestors think about that.

-- that's the thing I've actually had three different last name since I've grown up so a lot of people in other -- -- up to them.

Mine doesn't I -- -- changed -- a couple times you know my current last name is.

You know someone there's not a part of my family anymore so you know to need that last name doesn't mean anything and I I know -- other people but.

I'm looking for the new you know last name the next thing that's her take me forward in my life and we'll see where that's going to be -- wise on Twitter here's a final question for -- she says are you prepared for all the paperwork.

That accompanies a legal name change.

Yeah I have heard there's a little bit of paperwork I have to go to the courthouse that live in Florida so I'll have to make that that that journey in and fill out some papers -- I'm ready I think it's going to be fun it's a unique marketing opportunity for businesses out there to you know be seen by a lot of people I mean this is just -- stop along the way of this this last name selling journey is is your next stop to do attached to like on your face or something with -- -- -- -- no I won't be one of the -- people like to do things that are a little bit different so by my last name dot com.

It's easy -- can change it it's irreversible -- it's not.

It's reversible substance studio part of me the company out there watching this morning -- wants to buy Jason's last name what is it by my last name dot com.

You got it and -- And send your suggestions to me I'm Clayton Morris on Twitter Wilson and over to Jason as well thanks so much Jason we appreciate your bank and maybe next time if you talk -- maybe you'll be Jason Ford.

I look forward to it right we'll see you thanks Jason coming up on.

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