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Ron Roy from Wines that Rock talks about the musical inspiration behind these impressive wines with quite eye-catching and familiar labels
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My favorite that we can.
But hey it about.
As well high up with all -- Rocket man -- concert never liked it he -- me.
Exe that music.
It means to streamline and it -- eight Whitney today is Ron co-founder.
-- it that closely.
And -- lines Gregory L white wines that rock and we'll let that.
So -- just backtrack -- been in business and then about twenty years.
And creating doing things.
From looting.
And -- -- that leaves used to -- well it's it's interesting that the.
As we get a little bit older and you know I've -- -- -- -- life.
And then I'm government my doctor for check things like you know because -- Partake.
I suggest you start getting the -- so Lambert driving home from the doctors and going -- you know the wine store -- like holy.
Enamored by hunters -- on the -- but -- myself.
Well if I had a drink I had a drink I had a pretty accurate and are yes that's that they -- but Thomas of gravitated to a kind of cool labels and then that same night as I was drinking -- animals in the music and I.
I said to myself one of anybody ever put.
Classic album covers on -- -- -- -- -- although the -- with by The Rolling Stones.
On Iraq on a 101 shop I would go into which was going on that's -- how little's planted see them that the company.
Well it's interesting because there's there's a chance you're going on -- world from.
He said you know.
-- French Tuesday there you know the credit program but there's just sometimes it's not eat it intimidate.
They don't want to try it became legally able response and French.
Consider anything like this I mean I want to and I saw this round -- forty -- -- -- -- -- -- -- probably went.
-- and that's you know that's when things were think about these -- Rolling Stones Pink Floyd grateful that all these bands have spent.
203040.
Years putting out music you've seen him in concert you see them on TV you download your music on your iPod right -- So there in your wife -- party your personal lifestyle culture.
So we really believe that we were able to touch people.
You know they basically what we we always thought there was multi century ways to touch people they're -- -- anyway.
So wanna try to -- music and we think about music it really is in circles want all the time whether -- -- -- -- -- music.
Yeah are you watching a movie there's a soundtrack we and our friends in the back porch and do you listen to music you drink and want to have a good time so we we just try to connect all those -- points rock.
So.
You say.
-- It enough now I got to -- my partners Howard Jay and bill -- long time partners and other ventures and in rock and roll.
And we we actually took a year off time to you know Craig white rock we when we visited Washington State -- visited California -- one point right.
Winery the white wine maker.
But we really wanted to have a good righty of winds when -- watched that you know they basically hit.
You know classic rock the little bit different John so you got to Rolling Stones were blues -- and sexy and in your face and happy and avoid war.
You know you know very.
You know every gators found him in the way they -- their albums and -- you know you know dark side and so iconic.
Common and we actually picked Woodstock because we watch 969 the fortieth anniversary Woodstock festival.
Answer yes we there was a lot of methods were -- -- Capitol Hill police we did because they're new wave -- You know kind of -- -- -- -- late late seventies and eighties so while there's a lot -- It was so close.
Yet to win that was -- musical part we we met a lot of winemakers and mark -- with our winemaker really got what we want it because we knew -- -- start a company.
A lot of people -- Eagles got his slap -- album covers of label isn't.
And you know ransom -- on bottles.
And we really really want it and yet.
You know we want the outside the -- remotely cool what was inside the bottle was equally or more important we wanted to wind it really was inspired by this specific -- And see if you if you take the -- on the -- watching little videos and he really does try to explain.
Connected to the madness that actually think and this -- what's he talking about but but you see where he's putting it all together.
He doesn't he -- -- he made -- -- dark side of the moon.
-- and seven and he'd listened to -- -- -- -- for weeks and weeks and weeks he watched the dvds of making dark -- you read and -- really won -- -- into the whole experience of dark side.
In this is like an artist this is his interpretation.
Of what and that's what.
Exactly.
This you know total -- that letter that could name works brilliantly with that -- you put all this basically.
You give it to him yes -- to do.
He's the expert he is the architect.
Of all these winds of the way they taste.
-- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- it is the most sustainable.
Earth friendly region all of winemaking actually are -- at the Mendocino wine company Forbes magazine named -- -- -- winery.
They've won multiple of governors awards for stewardship so there's a -- lot of positive become an -- there.
And we just you know the whole -- of Mendocino is a little bit different than the rest of California very bohemian very laid back.
On and we knew we like that lot we thought that was very very important.
This is that the greens steam it is and it's important and I mean are labels -- soy based -- it's recycled paper.
Recycle glass is a lot of and we are trying to you know do what's right for the year so you know our our you know our our plan was to you know do those kinds of things that we stayed within -- Mendocino guidelines.
I get that you want to be like the every man's wine -- -- now that.
In my generation but he got people in the eighties with you know white snake kind of want -- but.
Wouldn't it in the as far as winds go out to be acknowledged -- -- -- wine spectator or you know any kind of the wine world.
When you do -- think.
It definitely helps that we have -- -- -- Gary and chuck who is you know is yes again he's reviewer once for for you know for magazine he game all great reviews and we've won you know gold medals and we've won awards.
And you know we we do you know the wind is serious and we do -- -- we we also.
You don't really understand world like we wanna be a lifestyle -- we wanna be fun we wanna be for the new wine drinker or we wanna you know cross -- the people here love the grateful that night.
You know I want what listen -- Grateful -- and drink your wine.
So on yeah I mean all you know we've gotten you know favorable winds those objectives this summer he wants out there so it we've gotten but we've been very very fortunate that are you know everyone is custom crafted every year mark -- into the in the lab as they say and he puts out a little bit of -- you know -- tweaks to want to second we're back in the same line over and over and so it is a serious one making process so.
We do get you know you know that the thumbs up from the wind -- for -- -- we're still we don't lose sight of the one we're having as as once.
Six.
455.
Right now Pietrus.
Making the -- and make we quite haven't decided to move -- the office in the white borders a bunch of album you know.
Covers and bands we're we're you know potentially gonna work with who will -- them coming and when he thirteen.
So we're very excited about that haven't announced that yet but you know -- will make that decision in the first quarter twenty.
Is trying to go and we're seeing more and more you see.
We have heard he hasn't aligned now with her dad she's trying to -- -- -- sure Dave Matthews what has -- -- We're sort of seeing even rock solid chance transfer over to -- one round.
You seem more and more people -- American -- line.
Yeah I think I think you know I think that as they get older horses yet again Helio it was beer and whiskey and Scotch and those things and I think you know one has become just him you know it is the fastest growing segment spirits altogether.
And I think there's so much you know choice I think.
In wine and I think a lot of people just don't really enjoyed using it so many different.
So many different tastes like -- Experiment all kinds of -- I'll get a -- the winds rock dot com is is a great start.
-- also our FaceBook page why write your FaceBook page we actually have a contest right now The Rolling Stones.
Are playing on December rate over Brooklyn at the new arena and that we're gonna wait to free tickets PL once -- best seats in the house to look like it's on FaceBook.
And you know that's what we're about white rock we're just like we like -- happened we have 71000 FaceBook friends here.
Thousands of Twitter followers so we just love easy.
And social.
Connections.
Well yes yes -- only problem.
Something.
Out.
You gotta love it I mean you know how -- eleven and -- you know it's it's it's it's their iconic image of obviously given us the rights to use it and the of the winds been treated -- well in the press and it's on river -- regional forces Cumberland well line so.
Well.
Oh yeah yeah we we -- some season as predators finally Greg we did yeah.
Yet that I these are these are all our partners in this cold they're all totally cool about it they send out emails forced to make post on FaceBook or as -- they -- -- we get last Christmas we give away sign department Keith Richards and I want to rock dot com yes we we.
Again we're just having fun on the -- serious -- serious but the -- Iraq team.
You know we don't -- -- -- -- but we like you know we love marketing and in just.
You get us out there and seen him I think if you want you.
You.
-- all of 2000.
So it's been great we brought what we went from 33 wines and and point and our fourth line when he eleven are the ones who have been calling warhammer.
113 so.
We just keep growing every time it's you know like everything were.
You know were -- oil company has been growing for three straight years -- Very excited with where -- And considering I mean EE you're telling the recession fact that -- -- -- someone impressive.
How did you though continues to compete in different you mean the label obviously is one of nice not to like it enough to -- again.
That's right that's why it's so important that the wind in the bottle is really really good quality point.
And we don't Bible why we still -- anyone in there and you know we really play -- mark and mark on us more beaming as our star he's our rock star.
Because that's what he does for a living he makes one what's.
So all -- the best the mean absolutely I guess which is your favorite -- -- Obama you know among them Patrick happening so.
The Pink -- are signed personally -- -- -- like anybody we all have our -- slams to cap guy.
So I love.
-- -- actually we are the house -- to every hard rock cafe.
You don't tell in the United States over says about them.
Yeah that's the -- really to -- for us.
So were and they sent us it does that mean and running menus to go to behind bars you concealer big -- -- get beat three liter -- at the -- deserve it yet this car Haley -- stuck.
It's a red one of the best in the face Grateful Dead rebel and soon another read -- -- let's just so hot Williams and these two really lent themselves to be doing one's in the week ago we -- up to mark we see mark.
You know -- dispute penalized not that the great.
You know my last night like the wind maker comes in England yes because it's just like it's -- -- dash of salt is like a little bit at -- Sarah Allison makes use exactly.
It's awesome.
Ron why I'm so glad you're here version thanks so much had a great time lap at all and you guys check out check out the website at.
It wines that rock and -- -- and I think it's perfect yes W market -- preacher with a neutral.
Last one.
