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Fox Car Report talks to Jim Farley, Executive Vice President of Lincoln about the brand's heritage and where it's heading.
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The Los Angeles auto show is the history of linking.
In a nutshell -- -- it's classic and most iconic cars over the years including this 1956.
Cut though mark -- built especially for Elizabeth Taylor Rick personalized car you have you are always been an executive vice president of -- -- -- -- For Ford is this the sort of thing David other parts of this idea what we're looking forward to from Lincoln in the future yes we're about to launch our.
Newman -- and really -- linked him.
The company has made this kind of commitment Lincoln and many decades.
And our ideas to bring back the idea of personalized -- or something -- me just.
For one person.
And that was always the promise in the twenties and thirties and 50s6070s.
For Lincoln.
We really want to bring them back.
Lot of friends happened after the Great Recession you asked people want smaller more personal for him.
The cars themselves.
That it matters much about what you can do that the cars and -- -- -- talking about a story question.
-- in case he itself has very personal.
Warm execution for example has the largest opening sunroof -- industry.
Of mass production car.
And literally the entire roof opens look at this the hard.
We -- push button transmission which really frees up the center instrument panel be much more architectural more beautiful.
I think those personal touches to make in mass produced automobile feel like.
It was a made for you know everyone.
Is exactly that -- image of the product but.
Nowadays people experience it expects that just -- compelling experience that you are ideas not some huge monolithic dealership what.
200 people waiting and waiting around more like your local -- more personalized.
Upper hand so for example.
We're going to be the first luxury company -- when you're shopping for Lincoln you actually can have someone on your computer talk to you.
Through the purchase any questions you have.
Personal -- shopper on the Internet.
A lot of right now.
But sedans crossovers and on -- and navigator one thing a lot of these cars haven't -- Two doors and it was exactly that's not some of the more hours is this.
The sort of product mix in the futures this direction no hitters -- to hold them.
-- these days there's these types of vehicles that.
Certainly.
I think we're gonna focus really on the core segments that's where most the customers are that's where.
We can really excite people would argue -- so we're starting new in -- in the name Casey hybrid.
That's launching literally next month or two and then we have a course of 33.
New products over the next couple years that are completely new.
And the next one will be.
Coming up will be small C segment vehicle.
That -- theory high -- part of US industry and we feel we can at a lot of those new smaller vehicles from.
And Lincoln with -- kind of our DNA so I don't wanna be specific about it -- or coop yet.
But we're really getting completely core market with these -- brand new products.
And who are you competing against a lot of different types of luxury brands out there there's Lexus this -- value of the -- Cadillac.
What's on that that -- mostly you know.
I don't think there's really -- brand has the same kind of you know ideas as we do so I don't think there's a direct competitor.
But you know brands like -- -- B and Lexus Infiniti and those -- the kind of Koreans -- I think our customers who come from and shop.
We're also seeing a growing trend people who want to buy electric car but they're looking for something a little bit -- -- -- more individual.
And so we think actually we'll get some more customers who haven't.
Never really found that there's a -- reprieve for them I think the brain is probably closest to our DNA would be elected jaguar.
But maybe with more personalized service.
