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After the Show Show: Lincoln Cars

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  • Description

    Lincoln unveils their new MKZ

  • Duration 4:10
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-- -- -- Yeah we're still.

Yeah yeah yeah.

On TV and Internet right now -- they're going to be posted forever.

You thank you -- was it's going to be very.

Brian -- to talk yourself into something as usual I think we are with Alan Mulally who of course runs the Ford Motor.

The company also leads him partly as an expert on -- these cars and her yelling something extra special today what is -- what our day.

Or really excited because not only are we showing in Casey and introducing -- which goes on sale later this month.

Or make -- a big announcement about how we're gonna re launch Lincoln we're gonna go the Super Bowl and it's and it's gonna help us.

And in our commercials could it be entirely using Twitter.

But yes.

Well 140 characters it's cheaper than -- -- -- you probably already knew that -- all the good thing about the Super Bowl analysis actually more mortgage thing what happens before and after.

-- your 32 ad.

So we're gonna use social media get people aged and talking about Lincoln and then we'll use their idea for the commercial we'll give us here at what -- you -- -- Twitter.

Well -- I had no part of -- big secret yeah you can give us a little him well.

We're really excited now he's right here.

Judge Jimmy Fallon is getting help us -- -- curator for all of the weeks ago on in the -- itself with the customers what we put in the commercial.

Yeah there's going to be the star right there because it doesn't tell us about the star of the show Alan welcome anything anti Israel announced.

A new family Lincoln Mickelson is the -- Jay-Z which is -- midsized vehicle.

Which you can just to see that beautiful elegant design -- -- CNN the American people always ninety years.

It's really snazzy in the front right I mean as far as inside the car when you're driving it end up front and the way it -- -- -- unit has a new act.

We're -- feature where you can keep your hands on the wheel your eyes on the road.

Seamlessly connected to the Internet -- your Smart devices.

-- -- -- -- -- -- -- -- -- -- -- -- -- -- -- Actually yeah.

They show you how -- shift the car.

It's -- push button to start the car you -- -- Biden's -- of the registered on.

Period and and -- if you want part you hit the -- that means reverse and I'm not neutral.

G what's the S.

-- the -- for sport and the other cool thing is without.

-- shifter we open up all the space below the console you can store stuff underneath my.

OK so.

Feeling Jim -- that you're trying to appeal to the younger base of people to buy this -- right.

-- -- -- very interesting -- because -- Recession.

People are looking for not so much to impress their friends and they want -- unique experience themselves.

And we think that this is gonna -- everything we're about this is that is that personal experience not only in the vehicle itself but also the long term -- you're gonna have with the delicious story.

Well it's very cool inside and it's very touch screen he writes -- so.

You know people in the younger generation and younger generations can really relate to that idea now it's coming.

Cars -- just talking the whole sync feature where you can keep your hands on the wheel and your eyes on the road.

-- 101000 voice commands.

Seamlessly connected to the Internet through your Smartphone so it absolutely you're going to be in -- connected world but also even a better driver.

Now Angry Birds being accessible.

On the touch screen absolutely -- It's not safe -- slept well it depends is operated him.

-- does he know I can see some some little marital -- -- -- -- squabbles and squabbles start with that because.

-- honey you drive so I can play Angry Birds but it hasn't seen gradual.

Driving through New York City see a lot of Angry Birds flying -- -- they're just this single digits salutes.

The report there blazers must say that response has been just enough it's been great to have both of -- -- like its -- -- to much congratulations Gibson.

-- -- -- We'll -- -- back here tomorrow.

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