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Spread holiday cheer to needy families

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    South Beach Athletic Club pays off lay aways

  • Duration 3:24
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This transcript is automatically generated

Who feel the net and battle that killed at.

I thank god.

Single parent -- So that is going to be a big -- it's amazing shock.

Activated it.

And it would -- different things.

Now what are -- talking about a secret Santa program giving those shoppers an early Christmas gift for the second year -- -- our next guest has been part of a program where secret Santas.

Sneaky and they pick up the -- away balances for families facing tough economic times joining us now is RS he's.

Board member for -- nonprofits that bit South Beach athletic club.

Which set up.

Pay off what it -- dot org to -- -- right -- -- ways that are hard to tell us about this hot you do you.

You go in and find out who needs help is that how this works.

But we do is we collect money through pay off -- -- out of work.

-- comes in through the website we then call the store and advance and say we have a certain amount that we're gonna pay off.

And out of the store then goes through and looks for gifts with toys and it.

Or lay aways with toys and it predominantly.

Calls -- individuals and lets them know that we're paying off their loyalists and.

What's been the response from -- and we saw some of the -- -- from some of the folks but when we don't we've only seen two of them but overall these families dealing with tough economic times.

What has been the response here from these families.

And the kids.

Now it's.

And the fans it's a fantastic response for the families they really are are very gratified by -- -- they're overjoyed.

You know they're really going through a lot of tough economic times like you said they're trying to make decisions between -- off you know lay away or -- basic necessities.

Food gasoline the electric bill and when we do this it it hasn't triple positive effect you have the child who gets a holiday -- -- -- a parent who actually -- Can focus on the basic necessities and then at the same time with Wal-Mart they they give back the inception -- to them minute in a gift card.

Let's just doesn't this commercial on TV I can't remember what the product was which probably.

Bad of -- not remember but one person see some do something nice then that person who saw it does something nice another person sees that.

Do you see that effect to -- people hear about what you guys are doing more people want to get involved and how can -- Well that they can get involved by going to pay -- aways -- but it's the ripple effect and last year what happened when we went on with our first check.

Once the media brought some awareness to this somebody paid off in Hialeah 5000 -- somebody went to Orlando paid off 2000 dollars plantation 2500.

Out in Vegas 3000 dollars and so it starts rippling across the United States that really really great what ends up happening.

That's great second year in a row I -- you plan to do it much more and obviously.

You guys are also doing something interesting -- What's going on with sandy in my right.

Yeah we've donated to the American red cross and we've also donates his secret standing program.

Which is helping those up in northeast from the hurricane -- Scenario greats of this is going to help a lot of affected individuals so if you want information about where you can go to do this go to pay off -- -- -- dot org.

To make a little donation to help out.

Some folks out there -- Warren -- this Christmas season RS Schmidt -- a board member for that South Beach athletic club thanks so much for all your work that's great.

Thank you so much for the opportunity her up next.

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