You're watching...
Dr. Paul Zak on a new study that takes a look at the physiological and psychological effects of coupons
Also in this playlist...
Auto-advance: ON
Auto-advance
This transcript is automatically generated
Welcome back I'm -- -- I'm glad you're with us like a tree or -- here this is the -- to.
The little -- -- -- right we're getting into the holiday spirit here foxnews.com live.
OK so let's talk now about something that I did not know could actually have.
A positive effect on all on your well being.
The issue here is every day stress in the solution saving money on coupon.
Yes coupon doctor -- -- is director for the center for neural economic studies at Claremont Graduate University could find him on Twitter at.
Paul.
Tell me about it.
So you finished all your Christmas shopping right all done right -- closest most stressful time of the year the holidays.
Why is that because we have his obligations.
We have to spend money so couple -- -- coupons -- columnist big on lying about -- -- Source contact -- said.
What's the deal with coupons people -- really attached to them -- what goes on the brain.
As you know we -- a science -- blah blah blah.
I've always said you know no one knows but -- experiment find out what coupons really do your brain heart to tell me about the extent to experiment you can mimic -- blood draw we major UKG.
Respiration.
Sweat your palms -- all these measures.
And half the people got coupons after shopping -- didn't.
We found is that.
Fascinating late coupons.
Are process in the brain like -- social activity.
I could go over data -- -- a great guy.
-- like you see his big increase not -- Towson.
Powerful increase which reduces.
Cardiovascular stress reduces heart rate respiration skin conductance.
As to what people do is they feel like oh the retailer gave me -- gift this coupon makes me happy.
And -- smear collapse of 11% increase in happiness 38% increase not to tell us.
How excited were the people and coupons dot com.
When you came back until you hear about you know -- there and so the deal -- just you know that you rescue funded but you can affect the results -- so whatever we get we're not -- so you know it's up to you.
So they didn't know they sit in on this scene of the brain is a social activity is not surprising.
So what's interesting about this is that as you know.
Social networks are very protective against health and early death and so -- funding are way that we can get around and you'll social relationships.
So okay when I think of coupons on -- that in mind we.
Great aunt -- right who every time we saw -- -- And uncle bill she would cut out she would give my mother is stack of coupons and officiate cut out for our.
Our family with us in -- she she saw something that she thought we would be able to use -- so I sort of you know I chuckle at but.
But now all we have to be no Arab -- -- the lives that we all lead on line the way that we shop now with web sites.
Coupon he is electronic is well.
Obviously retirement coupons dot com is being.
You know the people that funded your researcher.
But it's I.
I -- imagine that there's a whole different generation of people who are actively seeking out coupons and looking for bargains and discounts on line.
As opposed to just sort of your great aunt who lives in northeast Philadelphia.
That's right at the fastest growing -- -- electronic coupons and we set new experiment we actually have people cut no clipping they've they've they've popped up online there are shopping for groceries so very basic stuff.
And it took his big physiological response to tells us that coupons are very sticky that's -- people it's emotional appeal to them such as saving money.
Is that my brain really -- says it feels like again I'm with my best group of friends hanging out shopping doing stuff together.
But think back to my hamper the she probably got some.
Joy and happiness out of sitting with that the newspaper the supplement in the pair of scissors right exactly right that's -- -- really the same thing that we're talking about.
You two things going on what is this reduction of stress from just saving money and that's great we don't want to save money.
The second is this underlying.
Kind of network effect where I feel like it's really fun because I'm doing this help my family -- my friends and getting a social activity out of it so I think the double whammy here for listeners is.
You know if you want to really make coupons fun -- -- -- do it online but also.
Bring in your best friends bring your family make in event in which they were gonna get these things that we need for Christmas or whenever we're gonna do is a fun activity.
I like it.
And and I want to let people know about a website where they go.
Moral molecule was that the website that's my new book you're just right -- the molecule OK great -- you can check that -- -- Moral molecule dot com for doctors -- new book and he is the director of the center for new world economic studies at Claremont Graduate University.
They get on Twitter -- -- -- back.
Great idea thanks very much for coming always your kids.
