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'Human Billboard' reveals new name

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  • Description

    Jason Sadler auctioned rights to his last name

  • Duration 3:40
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Thanks a lot -- call him the human billboard that really he's just a guy who decided that the shirt off his back could be valuable advertising space our next guest stars.

-- his business it's brilliant.

I Wear your -- by getting companies to pulled him to Wear T shirts with logos on them.

But his latest revenue stream is selling his last name to the highest bitter.

So Jason Sadler is here he's join us last month to expand that is innovative marketing technique.

And he's back with us today to reveal.

His new last name Jason you put your last -- up for bid.

I sure did I was the guy who got paid to Wear a teacher it's for a -- and now I'm a guy who sold his last name but why understand -- your mom was going to be getting a divorce and your -- didn't mean that much TU -- -- mean it's just.

Yeah I mean I I've had a -- different last names and this one just.

You know -- I'm separating -- -- with with my father and just as my mother is and -- and you realize you know what do you do and that happens and I know there are a lot of people out there like me who don't wanna be associated with that last -- don't wanna carry -- so how do you pick a new one.

So you put it up for bid and the people have spoken correct the number -- the did did that you came up with what's that final number.

Yeah it was a whole bidding system has started November 1 and ended last night at midnight and the final number was 45500.

Dollars.

Yeah -- last name this exclusively here.

My exclusive announcement of my new last name is Jason headsets dot com.

That's like that is you know may now wait a minute -- -- -- last night it was going to be something else wait a minute.

As of last night there was it was gonna be a little bit of a bidding frenzy -- what was it what was the other one that was -- Complaints.

Yeah there was -- up dot com and headsets dot com.

And they went back and forth -- -- little bidding frenzy literally down to the minutes and I pressed the button closing down and headsets are common they -- Do you like your new name.

Well I haven't really been you know saying it much and I told my girlfriend and my dog and that was about it because as real people or around -- the time so.

You know I think is as the days go forward here I officially change it on January 1 legally with the state of Florida.

I think everyone will be talking about it -- a feeling if you marry that girl foreigner and went house -- trying to keep their own name.

Have to well it is only for a year so you know if if she can hold out for a year and we can wade it'll be whatever the next one -- and -- figured out.

You have little headsets dot com running -- asked.

Thought for everybody so you change your name in January 1 is gonna take place you also have -- -- talk show for people who want to advertise on you correct.

I do yeah I were your shirt -- -- as my other business we promote companies via social media are big thing right now has been launching companies.

New companies new startups new apps and just using social media to promote these companies -- a -- way we've got an awesome community.

And you know it's has been really fun to do really weird marketing things over the years.

Atlanta about it but I do want to mention because there is -- a good cause aspect to this you are giving some of this -- money to charity.

Yes I'll be -- 4500.

Dollars of the final bid price too cheerful givers which is an organization that gives gifts to kids.

Who can give -- gifts on their birthday is so.

I'm excited you know I didn't grow up with you know getting gifts on every birthday in a perfect world.

And you know -- a lot of kids out there who you know the same way and and so I'm excited I can give back and do something to help lot of kids right in the good luck Jason it's it's not come.

It was great seeing yet.

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