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Small Business Spotlight: 12/13/12

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    Jewelry entrepreneur shares her story of success

  • Duration 3:23
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A spotlight on small business now we need to take a look at business owners and entrepreneurs who have found a way to thrive in this very tough economy.

Jenny shredder is the founder and designer of Colton jade jewelry you're based in Washington DC right.

Yes -- one doesn't think of Washington DC as a fashion capital.

-- -- Adding there I mean I think that the fashion community in DC is really -- -- so many local designers and as a community that really wants us to be here so I think it's actually going to be something that.

Is starting to have be competitive with all of the bank fashion community is across the nation.

Well when you've gotten obviously great write ups for the jewelry that you've created but you are totally self taught.

Yes yes I is actually I was I'm working on Wall Street.

And very creative prayers certainly and there is really looking for a creative Al land and was living in so -- and always stop by artists and -- -- And the way home from work and really do not agree our pour and wanted to make things that were very unique and different and so I taught myself beating -- wiring technique and since then not that company has.

-- tremendous the end and we are very happy to be have been in people and rename bass up by the Washingtonian Magazine and have been and -- -- and the national museum when they are it's also asked the securian collection just for that women who rock exhibit -- yes and has been to -- -- well it's.

It's a great story about following your dream because you're in a totally different career kind of -- you know home Wall Street money career and he gave that up to do what you really found.

Your passion.

Right and it actually is and has Linear as it -- and it was on Wall Street and I really enjoyed my experience of my background is in psychology and sociology so I actually -- you.

Right -- -- about behavior and stress when I was up and Boston.

That's really when the company came into its being an alliance -- LLC and August so that's really well and Ben did in the modern components.

Really became the aesthetic of the -- act in your selling stuff all over the world.

-- signs up all over the country we begin -- online is actually from you know Hong Kong and -- -- and it's been greatly where average -- I never in denying areas thought that I would be running -- company -- it really happened just because people.

Wanted to buy a you know whenever I was rang off the street when I was in the subway and Boston and that's really when I noticed that demand for the products.

And we were featured.

On internationally acclaimed blogs and not kind of when it went international -- -- and.

I mean thanks so two questions you've got a growing business are the banks there to lend you money and are you hiring.

I'm wolf the first part -- -- we're we're still we're still a small space.

You know certainly obviously the economy where we're more of an accessible price point so it's been really good for us and that way -- -- -- my hiring you know.

I am going to be looking and -- you to do that certainly in the near future we've been growing tremendously I did not think that we would be competitive out on Cyber Monday especially with all of the bigger retailers who -- great deals as well.

But that's really when the past six months we've seen such a spike in our sales especially with Cyber Monday.

Well and you might see a spike after the segment as well Jenny -- coming -- from Colton.

The great story we wish you well thing.

Thank you an inside and what's more about it Michael.

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