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Hi I'm Robert Gray and this is fox extra technology is critic quite the paradox -- musical artist it's easier than ever before to create and release music to the masses but at the same time it can be harder to be heard above the -- Well our next -- is medicine navigate the rarely chart a course from YouTube posting to viral video.
And now she's part of a national ad campaign for a major retailer.
Mickey Blum took time out for her busy schedules to discuss the journey so far and Nikki thanks so much for joining us with an abandoned -- is here and it really did you ever think posting a video on YouTube could lead to millions of hits a national tour.
And now you know -- shows in New York City and being a face in the -- campaign.
No I didn't -- And just kind of happened.
Yeah I mean IE how do you -- tell the -- the attention your receiving doubt.
Is it the viral video is it fans' reception in in your loyal fans you -- telling other fans about it how's the groundswell -- -- developed.
You know I think a lot of it was and social networking.
I know that.
John notes themselves saw the video and -- took hold of it much embedded in his camp yeah.
And them I think it was just a video that made people feel really good and made people laugh and -- Simon.
You know people want to feel good.
Yet they you know if you haven't seen it all started with the with sort of a whimsical video you called the -- -- -- the band is all jammed into event you're driving down the road.
How to get the idea Ford and everybody else and are you really driving.
But we have we've got place to go I mean.
We do all of the -- you know while we're on -- -- driving from gate to gate.
And the idea really started we -- on a tour of the northwest we've never radio and them.
Whenever band mates is not here now Steve Adams.
You know lets them.
Play some music can entertainers -- and we're working out one of the first songs that we didn't.
You know we taped it and put it on -- -- for our friends our family back -- We kept doing him and I think comments as the 22 -- twentieth one and it's the -- that took him.
Than a million and a half hits later -- yourself -- yourself releasing these albums including on vinyl and the big question now of course have the big -- come calling.
Well were hoping we're waiting yeah.
So the red labels the after the translating into a deal here okay.
How did you get asked to be part of the gaps he music themed campaign in and how is that translated for you guys or has it because it's just begun.
It's I think it started in September so they started releasing images in September and it's been really fun to.
CM up all over I was in Paris and you know I mean there is me day in this -- -- on a billboard and severance -- -- -- I think someone and send our offices needed casting agent had seen some of our videos -- -- some of our music.
And they contacted our management instead that we were being thought about for the campaign.
-- of course I love.
Captain doing it my whole life.
I was very excited and they decided to use us and it was you know really fun.
Know what advice would you give to other artists are plenty of artists out there trying to get her trying to find an audience using YouTube using other forms of technology social media.
What's the biggest of -- device you can give them.
I mean you can't do it alone you need a team that's for sure.
And I would just say you know we got to hit the road he got hit the ground running and believe in yourself and work really hard.
Nikki thanks so much -- -- guy and the Graham -- as well they can use your -- blame in the Graham was for more or better yet pick up one of their albums.
Thanks for watching fox extra I'm Robert --
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