Small Business Spotlight: 12/20/12
Co-author of 'Elf on the Shelf' shares her story
- Duration 5:57
- Date Dec 20, 2012
Co-author of 'Elf on the Shelf' shares her story
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Now for -- spotlight -- small business a holiday edition for you we're taking a look at.
Business owners not to viewers who have managed to really thrive.
In his very tough economy our next guest came up with an idea that's quickly becoming a new Christmas tradition is -- -- Who talks to Santa.
Got one John I do actually actually do I have -- that counts -- bell is -- co author at alpha on the shelf the story behind -- all that she wrote it with her mother she's awesome because CEO.
A creatively classic activities and books that -- and that at the start off.
The hard hitting stuff first.
What's your relationship like with Santa Claus.
You know I am one of the most blessed individuals in the world because it is my job to work for Santa Claus.
And help families adopt -- so my mom my sister and I work really hard to make sure that elves get very get homeless for -- -- -- to tell us a little bit about your story and how you were able to develop such a good relationship with mr.
-- -- we are close personal friends well when I was growing hot Santa Claus he's distant and health to my home.
As a little girl I remember talking to the -- and telling -- what I wanted for Christmas.
So when -- -- and had children of minor and you know I wanted an -- that came from -- and -- my mom and I got permission.
From Santa had to write a story about our own tradition and -- his B they came to our house he used to visit acts.
And say we set out on this journey to you write this story -- here at this tradition with the world.
So we're trying to preserve the sacred tradition -- -- -- reviewers might be well aware of that we don't wanna you know.
Give too much away and it's important that you do -- to take a good relationship with Santa Claus -- a out of respect for him.
I understand that you you had CU and dig deep out and -- hard and really.
Pulled from somewhere that said.
This is going our dream to bring this tradition to so many other people is going to come true and curious a couple years ago.
It -- it look like it was going -- be such a six sacks so what brought you through the last couple years.
And and where does that deep belief and faith in your business come from.
Well you know there is a lot of faith in a lot of belief hum invade this beer at Christmas and in what we do you and helping -- create special feeling amendments.
You knew it was a very difficult journey you know we had to write the -- and self published it.
Of course -- since the L sat.
But that was our job to write this story and then to share with the world you know at the time and we launched in 2005.
No one had any idea about an -- that talk to stand tagging -- elves were probably at that point invisible but.
I mean yes it was a really incredible journey -- -- did take this leap of faith we invested.
You know all of our own money and there was very little -- -- you know I cashed and get credit.
And we started a company on credit cards my sister sold -- house and -- and my parents cashed in a very small borrowing K account.
So that we can get this first order books and because no one wanted to publish this story but -- always finds a way.
It is very Christmas is always there now I and -- mistakes and earlier because -- picked up the -- And I think that's not something a little.
It's and get out what you don't want to let you know don't test.
-- -- -- his Christmas magic it's it's very fragile but I tell you but unless -- Al has been given name.
Then it has come to light -- -- -- -- Austin is very special ways that you can revive.
The magic of your -- you can sprinkle cinnamon you can't sing Christmas carols.
-- our offense our staff does a great job an -- on the shelf headquarters.
Helping people replied that Chris -- magic at that outset okay Sissy has ways to bring magic.
Back so not all hope is -- you mention your your team says it went this business went from you your mom and your sister.
I'm selling some of these these books into the back of your car a couple of years ago to now a much.
Baker -- and am curious about hiring and and who who we maybe adding tier team does it look like there's some growth in the year had.
Oh absolutely we are actually launching a new buck -- -- Santa is always working on something at the New York North Pole for 2013.
And we've gotten amazing staff of people who really believe.
And working for Santa clause in the job that we have had a class of helping families.
Create very special memories in special feeling amendments and that's.
He unique and this day in age and it alpha on the shelf is very simple it's a fun tradition that the entire camera can participate and you know and so it's a it's a big journey it's a big job to work for -- -- We got -- -- Yeah I think I had I think -- -- weekend's task -- time it's a stressful around Christmas I mean.
Really it has because we make sure and that you know millions of bell -- get -- so it's it's a very important job.
But it's a special and then the last and our staff does a great job yeah I know taking some calls.
I love about this -- that's kind of like -- Fox News correspondent he's out in the field and then he reports back.
And I that the guys credit journalists understand everywhere and so it's really -- phenomenon is that true that business phenomenon -- -- Our our viewers to check it out a little bit more and may -- suggest names because we have not named our studio -- yet.
And we can you some really good suggestions -- -- -- viewers that she and that congratulations.
-- and an amazing and business story and we -- appreciate you joining us today Merry Christmas.
Thinking sentiments mean -- Christmas you guys as a great opportunity appreciate it great story regardless of I was at -- -- Scott right away without name but I think it needs no offense needs a little more room.
Moral quality names are behind so we'll take suggestions made -- the end of the show.
We'll have -- names are out there compared.