Facebook tests pay plan in effort to turn profit
Fee to message non-friends
- Duration 2:55
- Date Dec 21, 2012
Fee to message non-friends
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I care about this FaceBook testing a feature that gives users the option to message -- friends for a block.
FaceBook currently routes messages from non friends to wait users other folder rather than the -- but it would guarantee.
For a block.
That the message hits the inbox some analysts say this move -- FaceBook is looking for new ways to become more profitable.
To appease investors seeking a return on their investment of course.
This comes after a major backlash over FaceBook -- -- grams apparent plan to sell user pictures.
To advertisers public relations consultant and emerald partners founder Frazier -- -- tell joins us now.
Also author of the book rethinking reputation -- PR trumps marketing and advertising.
In the new media world Frazier great C -- -- so you know this is sort of the thing that happens when a company goes public that's exactly -- -- you face the eternal conflict between staying pure to -- users.
And rewarding your shareholders.
And and Facebook's case the stock has lost one half its value where did lose one -- its value.
Since the IPO comeback recently it's still down 13 of its value so.
Is on that long and sometimes painful road from idealist.
To capitalist he's got to do he's got a monetize.
The company he's going over to the dark sky it.
But listen does the service makes sense to reach some of these people are hard to reach yes and well what it did what it makes sense for.
Is if you're looking for a client and you want to get through a client's inbox.
We looking for an employer potential employer.
Were you looking to network that's where where it makes sense -- Zuckerberg has got to watch two things number one the potential.
Revenue from this test -- -- in the -- test and number two.
To assess that PR fallout.
That may yet and -- because got a problem with with another service called -- -- -- right.
Which is a photo sharing service where they were gonna sell the your own photos to advertisers there was a social media beat down.
That ensued Kim -- -- -- with six million followers complained Mark Zuckerberg understands.
You don't Tug on Superman's cape.
And you don't mess with Kim car -- -- And your users there's got to be very careful.
Do you worry about an ulterior motive here the peddling of credit card numbers absolutely absolutely trying to get as -- as many credit card numbers on their services they -- to sell eventually retailers.
The bottom line when you're a public company.
Is the bottom line yet you answer to a different set of folks you do you answer to people like me who owns -- -- stock.
Nicely and I and you probably bought it on the date of sale didn't I probably did accept -- -- only down after.
And NBS thank you time -- at Frazier as I -- like this.