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Mixed reaction to ‘nice’ campaign in Camden, NJ

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  • Description

    Anna Kooiman reports from New York

  • Duration 2:27
  • Date

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Communications executive is launching a campaign to try to boost one of new Jersey's.

Towns reputations a local highway now reads quote say something nice about Camden.

It's a town that is known for its widespread poverty and high crime rates in the campaign organizers hoping.

To change all of that but her campaign is getting a mixed reaction and equipment is live and -- you're -- newsroom.

-- -- there -- critics argue this say something nice about Camden campaign based mostly around social media in the billboard.

As a few -- effort for turning around what some call America's worst city but the positive campaigns founder points to the success of the I love New York campaign and help to clean -- Manhattan in the 1970s.

And says south Jersey's biggest city has rich history and culture to highlights.

Visit the city have a terrific cheese steak walk along the waterfront.

Think about Walt Whitman and the great.

Yeah his his poetry.

-- the things that he saw in Camden are relevant today.

-- say something nice campaign ad in billboard was slated to be up for a month but was supported by local businesses for January -- well.

The mayor thinks the campaign won't work overnight but will have a lasting positive impact.

-- begins to you know what helped by overcoming despair and fear and again I'm bringing back a sense of hope.

For people to believe.

But statistics tell a different story violent crimes were up significantly in 2012.

For the year ended with a total of 67 homicides a new record.

42% of the population living below the poverty line in 23 of its 26 schools.

Receiving failing grades some residents say this say something nice about Camden campaign is much needed.

He -- it looked around there and it definitely -- being there's a lot of positive people here in -- who really want.

Things you know despite the bad publicity that candy and kids.

With the murder rate would have -- a lot of the people are living can.

The web -- say something nice about Camden dot org will continue to showcase athletes local celebrities in the history of Camden.

To help spread the positive in metric.

Listen I grew up in Camden county -- Jersey right nearby -- this just on the other side of the Delaware River from Philadelphia.

There is a lot good stuff going on in Camden it would be nice to highlight some of it thanks very much for their report they got to take -- out -- -- cheese steak I guess I would love -- date.

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