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Ford's Titanic Truck

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  • Description

    Ford truck marketing chief Doug Scott previews the Ford Atlas pickup truck concept

  • Duration 3:30
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The rise of the Internet and social media there are a lot of big surprises -- car shows these days before dropped -- Titanic won.

At the Detroit auto show this year with -- pick up truck concept that Scott as the head of marketing for Ford trucks.

This.

Picture I guess of what the next step what fifty might look like.

Arguably it's it's it's a constant it's an idea of what the future occurrence -- be represented about what we think future design language and technology capability could be in.

And of course that's pick up call that the atlas that's pretty big game.

At a ball today absolutely what fits that Titanic description it's in Houston.

Lot of new design elements here.

It's like you know what if you're like Ford truck but you've got some you need to add new features excellent design language is very unique for a before do you really says unstoppable that's what -- -- notes as spears structural.

Very tough certainly be fitting built -- tough brand promise that when.

Planning on some electronic depth features as well as far as driver -- lots of technology in the truck -- cradled rilya.

-- -- hauling lumber kayaks are.

Long items really you see taking advantage of -- didn't start to have backup assistant what to expect a trio and such you know Internet is.

This is -- controlled -- to your hands off the real.

And -- -- right back into most -- and tight tight parking spot itself.

Relating relating concepts in this vehicle again to make -- -- more productive.

Now a lot of drive train information that you did mention that this is an invasion to use the next generation of eco boost interest eco -- been tremendously successful for us -- 43% governments are whistled over 250000.

Eco boost -- different fifties and less than two years.

And that struck would have the next generation -- Delivering -- -- even higher capability and better fuel economy.

-- extremely stylish and tears well truck buyers expecting that sort of thing now I guess in the future messenger because again it's you know foreign policy purpose and so it's very functional.

But again -- -- consistent with the exterior design sort of structural nature of the exterior design and really fits.

-- via Wisconsin if this the kind of I think that your customers you think you're asking for or something you're presenting to them -- what -- think it.

Well -- -- you want reactions against concept vehicles -- test beds and get your chance to.

To put it out there and see -- customers react to it again and they'll be things that they liken things that they don't and it's learning exercise as well.

You -- you have -- fifty expected in just a couple years.

You know it's probably pretty hard to analyze as far as you know -- ABC with -- things of that well again we'll no specific announcements today don't -- -- -- you had the most aggressive.

A product cadence and full -- -- -- business the Chernoff for fifty was introduced in 2009 model.

Two years later we changed the whole power lines brought in the eco boost engine it's one of those.

More power -- and then this year two years after that.

She's the front and edit my four targeted and limited -- so again where we're aggressive in this business world is anticipating.

Our customers' wants and needs and will be out there front and -- that you would ever use a name like atlas what again you never know you never know it's you know we've had that -- aren't super cheap for too far more prominent.

Our concept trucks that were done in the past so you never know.

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