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The Future of Cadillac

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  • Description

    Cadillac boss Bob Fergusen unveils the new Chevy Volt-based ELR plug-in hybrid luxury coupe

  • Duration 3:04
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I gasoline joining us now from the Detroit auto show you our wins the vice president of Cadillac global hey Gary.

-- -- do and you know back in 2009 Cadillac introduced to converge concept.

Here at the auto show it was a Cadillac version of the Chevrolet Volt well this is not the production version of that now noticed Cadillac.

Hell aren't extended range electric luxury coupe with me now is Bob Ferguson global head of cattle like you know back then a lot of people are saying there.

The -- should have been a Cadillac is the high cost of via technology involved maybe that would have been a better way to start trickle down the whole thing worked out the way did I mean -- have a little.

About first you know the volt is number one in consumers' satisfaction and it's a tremendous vehicle and it's doing great.

This is a much different vehicle it's a natural progression for us with the technology we take it to a luxury consumer.

The research shows that the receptivity for a luxury vehicle that is environmentally sound is very high.

Really not too many of these gentlemen the -- car was the only other plug in luxury car right now tell me some of the features on this that are unique to this is opposed to the -- So the the wheels are much bigger -- twenty inch wheels on this it's wider.

The drive train has been tuned.

To put a little more -- -- power into it if you sit in this car and drive it -- put you back in you've seen the handling is very tight so it feels like a luxury car.

With a little bit of an overtone of -- 42 to about an economy car.

No this is not an economy car this is a true luxury car with a propulsion system that's very good for the environment.

It's going to be hitting the road doesn't 12014 or before they're killed your -- fortune in January of next year January next you can build on the same assembly line as the -- we'll build it right here in Detroit -- our hand transplant.

Any projection -- low volume for this blue selling a lot of this -- be a little volume car.

This this car will be exclusive will only make so many for so long.

So that consumers interest that they should step -- -- -- this right away I know -- haven't -- price yet but apple is -- 40000 dollar car I'm guessing with all the leather and the active suspension -- this could -- quite a bit morbid.

How much can we expect this might -- -- -- that we haven't decided on pricing but this will be prices a luxury cars.

It it'd as the nicest interior I think in the entire airline it is a luxury vehicles though the pricing will be different in the world -- also -- help spearhead.

-- -- -- -- No question about it we'll take this vehicle to.

Markets where we do very well like China today and it.

It'll also be a growth -- -- -- as we enter the markets Bob -- global hotel like thanks for talking to -- big show here for General -- -- got this you've got the -- that.

Some kind of -- show here -- right.

Everybody's talking about the Corvette I have a good question about the talent clr they're only making a limited number is that correct.

Let's just say they -- -- held many though but expected in the thousands probably not the tens of thousands.

To keep its superior experience for us and -- thank you Gary thanks for your reporting today and yesterday this.

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