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Jeep Wrangler Pickup in the Works?

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  • Description

    Jeep CEO Mike Manley says dreams of a Wrangler pickup truck could become a reality.

  • Duration 2:51
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Your best seller right now but only a little bit the Wrangler just through the roof and sales and you literally can't -- enough fighters these vehicles that's right I mean -- -- the -- -- years -- growing tremendously.

And the combination of things I think with that.

Obviously we -- very policies grind that it got niceties nice job right when we changed the -- -- trying transmission and games here is that resonate well in the marketplace.

But with with -- what our customers love as the special -- that we do you know wouldn't we Tyler special edition for us -- that the last one was my lab.

The way we put extra upfront capability and it.

It coming factory fresh but I looked on -- the most extreme trials and we just very good these incidents.

-- initiative because tenth anniversary of the -- When we -- that was my right right that we packet.

Things -- that continue to keep the momentum going we've wranglers of keeping it fresh making it relevant to our customers.

Sounds like simple -- them.

Are you surprised that no one else is taking on the recipe and you actually own that extreme off roads -- We do I'm I'm we invented that we are eminently.

We invest very very heavily in terms that they.

Development of these products it's for -- the apps into -- home Brian.

It will forever remind that you know we on the -- differently here in the US -- -- -- for us.

And our customers love it they they.

Our customers that's the -- Wrangler as much as we've it was a brand -- incredibly vocal about it which -- we get feedback on what we do next generation.

But it's a great -- to have and it's a -- program.

Have you ever thought that there's something else you can do -- that -- can make a -- -- can be another -- -- on the -- -- is there room to expand the Wrangler brand -- -- Oh absolutely I think you know we think about that styling -- What we I -- bring that I as much bigger than where -- started -- that's and that's driven by legislation safety legislation things but I think this opportunity for us to think about Wrangler.

To you think about might be something small and it would never replace frank -- it is picking up some of the key issues of Wrangler.

But also the other big thing that a statistically in the states -- looking for -- right.

Now that.

Maybe next generation is a big opportunity for us to expand you've got that kid introverted now they have to do it yourself you have to do that is now.

And -- you know many people have done that when that it was announced that we had a -- projection which frankly was way Andris tonight and -- -- -- incredibly well.

That is still economical.

Fractures reduced -- let it happen.

You know I'm a big fan about -- a couple of Wrangler comes it's.

The concept pickups.

So as we think about next generation which we do extending Langevin and appropriate -- is going to be it's.

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