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Big rising grocery stores.
Led to the sort of demise I guess of the traditional milk money but maybe.
It's coming back.
Did dust bowl business spotlight today we're joined by Jonathan flat -- fan did I say that right Jonathan.
You did very good Jonathan -- was found at a farm to a whole milk their website is found a -- milk.
I've dot com that -- did tell us why why did you come up with this idea I mean it's hard to make it eight.
And financially viable business.
This these days I would think.
Right well when when I first had the ad did Intel too many people about it because I got a lot of strange looks -- -- -- not just keep it to myself.
And Kelly had a business -- ready to go because people said exactly that how do you how can you make a living on such small margins.
But what's changed and as you know I went talked a lot old dairy man.
Lot of people who didn't know them every way backing got out of it like you said during the rising grocery stores that -- in the sixties and seventies maybe early eighties.
What changes that the farm to table movement in this country can get a different quality and milk.
I I do the glass bottle -- old school milk.
Modeled on the farm it's never been on a tanker truck never sat.
At a distribution center I -- today as bottled delivered to my customer boom within 24 to 48 hours has a different kind of -- I'm also in a community that has a wonderful organic beef.
Pork we have wonderful all natural chicken.
Fish you know we have a third generation Trout farm we have a salmon fishermen who lives very close to me go to Alaska.
She flat flash freezes -- -- -- it directly down to me so we just have such an abundance of local food.
And people now want -- He -- -- not just -- -- but is it enjoy it and and be local so we can kind of get around a grocery stores now there is the way to get around.
Wal-Mart brought copyright you -- if you want to do it ought to be local -- -- -- and milk bank -- it's I I think it's a wonderful idea that you can't you say though that -- -- friends and everything sort of look to use if you were insane at the beginning.
Well what's your reaction now from the from customers that indeed your idol colleagues and threatens.
Suspect well -- fifth thing you know and that I'm -- worked as a writer and consultant for twelve years and leadership development -- I've written a few books and everything counsel people thought of me is that.
You know Donovan the Ryder console and so you know I had a business plan -- -- that we had 25 new customers per month.
I've been and this is and in my second week we're at a 175 customers and two weeks so now everyone's like.
Man what a -- -- I -- Jonathan hot -- -- you know what ought to get it on that.
It's no it's -- obvious choice the people who put themselves out there and have these kind of ideas that succeed in the end.
And we're delighted that you have until anybody wants to check it out now.
Jonathan can go to -- home mil dot com.
Foreign -- mil dot com so so we -- the old school way of delivery by the way of ordering.
It is kind of you know we're very new new school in that -- everything is done online so makes it very streamlined and easy for us to do that it's all ordering is done online.
All right -- -- it's a great business so we wish you the very best of luck with us.
And that's thank you for sharing -- business platinum.
And -- that the reactions to it with us today Jonathan good luck to you.
Thanks so much for having me Johnson have a great day all right you too -- okay.
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