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24 past the hour here on -- -- we now move to Denver Michael Rosenblatt is founder and CEO of Adams express and what's interesting about -- -- -- allows kids to kind of build their own Smartphones build their own devices.
You know it's interesting because you'll you'll be out about now -- what my side just three months old.
But you'll turn on the tablet next year -- right away -- captivated -- so it's something obviously that works were.
So many kids in somewhat of an educational -- to talk about your tactic over the last few months as well the number of segments.
Michael join us from Denver to show us what you got -- -- you brought some of the products and Michael.
Yep that's right -- and got them right here.
Adams express is -- it's a system of sensors and motors and connection blocks that lets kids plug in play.
To build things that that do interesting things and and so -- we've got the basic system architecture here is I'm I'm holding a battery pack.
And and acceleration sensor which is the same kind of sensor that detects which way of Smartphone is come to change the screen orientation.
And and that's actually wired through the battery pack to a motor here so let me plug in a -- so you can see the -- spending.
And can I take this acceleration sensor sensor -- -- -- tilt it.
It starts from detecting gravity and it'll it'll actually spin this just.
If there actually spin this Saddam motor here.
There you know.
And the more I tilt it the festival motor spends and 11 thing that we we show the kids is -- is -- same -- -- in an air back to.
That detects the airbag deploying a car so -- shake it.
Likely spend the motor a little bit you know so I can actually detects that.
And around and because everything's plug and play you can you can take this out you can plug.
Any sensor and so now I'm gonna plug a light sensor and and when -- came -- here at them at the studio lights.
-- the brighter the light the more light it -- the festival motor spends so my payment down on the floor it's gonna go slower.
And then faster up with a studio lights.
Now that's that's the the start of the system.
And I'm and then we have some of Smartphone compatibility too if you'd like to see that.
Yeah economy my question is you know one thing that was interesting wasn't it really gives kids -- -- -- look into science and size and a different way can somebody.
There are so many toys back over your little light bright stuff that you could use they kind of gave kids an idea about science.
And now you've got that the next step really was what seems what you try to create here.
Which is to get kids more involved in some of the stuff that's really more pertinent for them in this day and age.
Right absolutely and we we want to give them a set of tools that exposes them to science and engineering.
But through the venues that they're really interest it and so so we're not.
Building science that's -- say.
But we're building sensors and actuators so that if a kid.
Is into superheroes.
They can actually use them to augment their Iron Man cost him and we actually have an infrared transmitter and receiver.
And then there's one block that explodes with a spring.
When it gets a signal so -- so in that case with the Iron Man cost me actually.
So it on your cost him in the when you came here in your hand like Iron Man does to shoot at things they'll transmit that signal blow that thing up.
So it's okay is actually learning about science and engineering but.
In a context that their interest to them.
They raised over a 180 through 2000 big kick starter which is one of the crowd sourcing funding sites right that's where people can kind of just.
-- to help you develop what you your ideas.
That that's right kick -- is really interesting because it's it's a way to.
It's a concept in pre sell your product before you invest the capital expense of the -- And around and manufacturing numbering up.
For us we we actually raised Angel investment before we went on kick starter so the company was already running in and building up its own coffers before we launched but on kick starter was -- really -- way to.
Do you market validation and engage the the would be audience with the product before we built the product so is.
We just really really neat because we got feedback from all around the world and people really expressive about what they're interested in non interest in and we we ran some on surveys.
The audience to vote on which.
Which different components they would like to see and so we.
-- actually had -- audience choice components it was it was just a really great experience interacting with the user group.
So where does that stand now -- -- something we're gonna fire in the store suit is already in the stores with the idea here -- -- -- price structure set up or is still kind of too early for that you're still in the development stage.
Well we're in the development stage but there's definitely a plan and a price structure set up so -- where we're shipping in June.
We when you -- -- kick start you commit to a ship date and for us that's that's June of this year -- we're going into the development stage.
We have prototypes SEC but we'll we'll take them now for the next level where will.
Engineer them for equality and robustness we actually.
Worked with the audience to decide that will make them waterproof -- in the -- or bath time or outdoor.
Outdoors in the rain.
So we're reviewing all of that hardening engineering now -- we'll start manufacture in the spring.
And we'll be shipping in June and then -- you'll find them and toy stores all around the world -- September.
Founder CEO of Adams express Michael Rosenblatt we appreciate your time appreciate you coming out to Denver and -- some of the incredible items that you have there -- I guess -- it's it's fascinating and Reseda -- -- Adams express its.
It's a really cool concept I think it's a great step especially with so many different organizations talking about how important sciences.
How America's got away from science with -- kids and there's a good way -- them at a young age a really interested in it and it pretty easy and safe way so we --
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