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The company doing interesting things here at CES Polaroid.
Natalie -- photo bars experience but also there android based cameras have been nearly as cameras icu bed.
It's out what's going on -- -- here.
-- always trying to get a little bit outside the box come out of the first interchangeable lens camera ultimate grappling to submit it -- yeah.
I'll be running android four point one.
-- apps also based.
And the idea behind this is trying to bring the end user closer to.
The higher tech can't.
We've built and operates in here that makes it more open -- user wants to be pumped through their camera software and if they don't typically using our camera right there it's over think their photos taken their own.
That -- it's the open Google pictures that we preached to play it for those who want to take you capture images different ways you can do it here this place.
What I can do here if you look at some of the interface here got Google+ -- -- -- up to the social networks I can jump on a browser do a search for the nearest pizza place that I'm tired I'm.
-- out shooting photos all day.
I can reader Kindle book if I want on my camera activists here to FaceBook and I can do little math and see how much I need to tip the waitress.
Exactly exactly hit on the head.
The idea here is that we're trying to make the end user feel comfortable all these new digital cameras -- cameras are so difficult to navigate the ups using the -- at -- Com hi I -- those things like that other news don't think anyone think it took them easily use.
And now the other way but now let's go the other way because if I'm.
If I'm really interest in photography what does android on the camera bring me from a photography standpoint.
Paul just glad that great lands -- that make camera technology -- then.
But it makes it more accessible more easy to use and share your photos and and you can use of an avid -- shooter and -- camera but had.
Using these use of it.
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