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Digital media replaces traditional campaign buttons

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    Douglas Kennedy reports from New York

  • Duration 2:31
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Sure the campaign bus once a mainstay of American politics quickly becoming a relic.

Digital web sites are becoming so effective in reaching voters that.

-- -- lapel button might soon be a thing of the past Douglas Kennedy has the story he's -- in our New York newsroom.

Yet -- the campaign button seems to be going the way of the whistle stop and some are now blaming the Internet for the loss.

Of this once thriving symbol.

Of Americana.

The most important thing we have done.

-- Put this on line.

When politicians.

Want to reach people these days it's all about digital they will tell you exactly.

Where to go.

Based on where you are using GPS.

Obviously this wasn't always the case.

For years the best way for campaigns.

To reach voters.

Was the campaign button -- you declared yourself and then you have to put it on your lapel and therefore you said I'm voting for this person.

-- stadium as an expert on campaign memorabilia.

And has been collecting campaign buttons since he was a teenager currently he's got pro Roosevelt and anti Roosevelt from the thirties and forties.

As well as a varied bunch from campaigns in the 50s60s.

And seventies this is -- Douglas MacArthur button people trying to convince him at the time to run for president.

Well you had to you had to have them the button that was the hottest button going and so therefore.

If you had a -- the button you do with the right people saving and then tee shot is located here in the diamond district in New York City.

And he says so rare campaign button can fetch as much of that two parents don't.

Unfortunately he says the American campaign button is quickly becoming.

An American -- These days you can still get a campaign button but they're mostly for souvenirs.

True big we come collectible items.

And therefore a lot of people don't Wear them all the time did not as important -- once more.

Not as important but possibly just as valuable he says the rare buttons often become the most expensive buttons.

-- it from here John back to -- All right Douglas Kennedy with -- Appel button on him I know you have a bunch in your top -- -- I'm gonna hold up until now that I know they're getting story and there -- go there with Kennedy thank you.

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