You're watching...
Bill Ross on when to post a given piece of content so it attracts the most likes, comments, and retweets
Also in this playlist...
Auto-advance: ON
Auto-advance
This transcript is automatically generated
With bill -- -- owner of lynch pin and I as CEO.
And those -- talked it was about the best ways to post on FaceBook.
As we know FaceBook -- taken some interesting.
Criticism in recent months people say that they're getting off FaceBook numbers we're gonna crash I was kind of thing but really when you look at it.
FaceBook still incredibly popular as we know our most of people that I know are still on FaceBook.
Maybe got in the same ways they were before but it continues to evolve and of course we heard about the search function they came out last week with FaceBook and also the ability to chat.
So we welcome bill from Chicago to talk everything about FaceBook bill thanks for joining us.
Thank you I appreciate us.
Yeah you know.
I guess the first part of that talk about is really the greatest challenge of wind to post on FaceBook here you have a bunch of different types of users you have those are just -- -- on the status of friends and show off their latest creation -- home maybe some and they cooked up -- what the kids doing.
But you have the people that are a bit more as specific more business oriented in a posting on FaceBook.
To encourage you to do something go someplace by something -- and of course -- the businesses themselves that are on FaceBook so.
Winning is a good time what does it -- how's this working is it helping FaceBook hurting FaceBook game and give us kind of basic rundown.
Fisher are supposed to the best time -- media actually did a study.
Last year -- -- last year and they analyzed 18100.
Different FaceBook.
And what they found was.
When they looked at interaction rates which would be likes and comments.
-- and and and shares what they found was that on the weekends.
Where the best time to post.
Yet.
Only 14%.
Of the post that they they looked -- actually occurred on the weekends.
So this was this was a big insight.
Four brands and four businesses alike.
-- if we have a -- -- right now -- it opposed by industry you can see there.
Sunday Saturday it was a Thursday you know what's interesting too -- I saw a study last year the -- the best on the post during the day.
Is roughly 1 or 2 o'clock in the afternoon and the reason being is people have a chance of gone and have a chance to go to other emails in the morning up to mid day.
By the time in the afternoon -- -- they're more willing to maybe click on something that maybe not is business related maybe something that sets sales related.
But the afternoon was a good time and when it came -- terms of the time of the day read the time of the week how what do you think about that.
Yeah I think that's that's definitely good a good time also any time after after hours 7:7 PM to you.
8 AM before work in an after work is also shown via a great time.
Because -- engagement is is higher at those times I due to -- the fact that that people have the -- time they're not racing around at work.
Or doing things that that would take away from.
They're -- FaceBook time.
We also have a chart shows -- viewers at home about clothing and fashion industry.
And win the best time that they are are for them to post on FaceBook -- -- many companies are focusing you see there.
Thursday seemed to be the big day Wednesday Thursday Saturday kind of stand out for them.
I guess because with clothing and -- people -- to shop more on the weekends Friday Saturday Sunday is that what you believe bill.
Yes yet yet they they usually do their planning.
Towards the end of the week.
And then.
And then shop during the week and so so for brand's it's that better -- that the fashion industry.
It's important to understand that that Thursday is actually the the highest.
Day for interaction.
In the fashion in the fashion space -- FaceBook.
And utilizing utilized Thursday's.
-- and Saturdays as well to to post and and really interact and and markets and and and utilize the communities that that the brands the fashion brands of bill.
Right -- others racers again down on on the clothing fashion industry also the business industry when they tend to post.
But I thought it was adjusting also but when people search for financial information in those numbers as well.
When are people going up there looking about investments -- that kind of thing we have that for you as well at a graph that we can show you.
-- what people are doing and when they're looking at the the financial side of things.
Sunday's -- to be of course the most popular day which would make sense considering that the weeks coming up.
As you can see Monday Tuesday by hump day Wednesday things slow down back up again on Friday.
I guess Friday kind of surprised me a little -- are people trying to get their information that wrapped up from the week to prepare for the weekend.
Yeah I think I think -- there's a couple different things to look at when it comes to you engagement it's it's the time.
That the the consumer has which is mostly lake lake we we said earlier either in the mid afternoon.
Or -- that night or again it's it's towards the end of the week on the weekends when they have the down time the time to actually look in search online.
And and so it doesn't take away from their their daily activities in the finances is interesting on Sunday was one of the highest interaction rates.
Of the week.
Yet there was only 4% of actual.
Posts.
Word -- on Sunday so that's -- the big opportunity for four brands that are in that financial.
The sector to -- to actually.
Post on Sunday and interact in and gain some semi -- voice throughout throughout their communities.
Right now we're gonna move from the financial news and of course the important news if you're a Bay Area sports fan which is sports because of course the giants are fantastic this year.
The niners are in the Super Bowl here's the sports graph we have forty weekends -- major sporting events and see major interaction you can see there.
That's for sports fans Sunday is.
Huge Saturday also very large Tuesday kind of surprised me a bit or is that people kind of preparing their week about what they might be able to.
The CR to watch for the upcoming week.
Yet yet that the weekends are are the biggest time in and -- the upcoming.
Sunday event that I won't mention.
In the NFL it's it's -- even if you -- even even more powerful to be an NB interacting on Sunday.
With the communities.
If you working in the in the sports sports sector so it's it's a great time.
The weekends are definitely a big time.
Four for the sports.
Sports out of things and and it's it's a it's a very powerful time.
Milieu Chicago friend.
And I am actually from New York's on the Yankees fan but now I've adopted I've adopted the -- if if people -- out.
Well -- while -- team.
Tugged a dvd covers what you he gets up on the 49ers bandwagon for a very we -- have plastered the giants -- out to this year we get a we're gonna hopefully make amends and and and -- Baltimore.
I will do my brass that won't I won't I make any promises but I'll try crack.
Our bill Ross appreciate you joining us from from our Chicago bureau agency's Chicago there in the background bill it will hope we come back join -- again he's the owner of -- as CEO.
And we appreciate all the information you give this bill about when the post on FaceBook when companies are doing in mid summer viewers out there can use some of that information.
Depending on what industry -- to to hit FaceBook and others -- what the proper time of the week in debt.
Great thank you had a.
