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Bob but obviously a lot of us will be watching for the full bowl anyway especially those two teams really -- -- but we will all.
Be watching it for the commercials what does it cost -- the cost of a 32.
Super Bowl -- for 2013.
Is an average of three point eight.
To reach that huge global audience it is according to all of the companies -- take a lot of -- very much.
Well fit and we joined by one of those -- Tim Mahoney who is chief marketing officer.
Full VW Volkswagen America.
And that headquarters that in Herndon Virginia great to see -- ten.
Nice to see you -- you today I'm great thank you and I guess you're pretty excited you've got an ad coming up.
Which you're not going to show us I understand but we'll have to wait until Sunday.
Now it's it's if it's available you can go on YouTube now on C -- it was released this morning through the social networks but off.
It's they've got little preview -- -- -- on this Super Bowl a week from yesterday -- odd years you excited about it.
Now I think through the works great.
Like the message it's very simple BW I think is a brand.
That everyone has a story about they -- their own one -- have a friend that's on one.
And and those stories often put smiles on people's faces and so the -- BI does get in get happy so get into VW get into the VW brand and that'll make you happy person.
-- I just wanna to apologize to our viewers were taken a couple of hits on the satellite there's not affecting year old audio -- just losing the picture momentarily every few seconds so.
We will continue to.
Three point eight million for per 32.
Have not not saying that's what you guys -- but it obviously wasn't cheap is it really worth it.
Yeah I think it is worth it you know there's probably no other media platform where they're so much attention some in such a large and level of viewership.
-- the Super Bowl and and if you look at the success we've had in the past years it's it's driven really a lot of strong sales for the for the brand.
Created a lot of conversation about VW and and that's ultimately what we're trying to do.
But now you laws -- -- sounds like it's quite a all wholesome.
-- -- It it is you know it brings us the puts a smile to your face you know we we when we talk about our advertising we say it's the power German engineering and and there's an emotional power to and so in this -- it it's it's.
It's a nice that it is it starts in the morning -- Monday morning in fact.
With folks in an office environment that maybe aren't having the best of days but there's this voice a positive but he played by kicked her.
Named -- -- Davis from Minnesota.
But he sees everything for a happier place and and when he speaks he always speaks at a Jamaican accent and there's a meeting right before that the lunch break and after the lunch a couple of -- colleagues go.
For a ride with them and when they come back -- -- speaking including the boss.
And it pays off with a line get -- get happy that's the power German engineering.
Nice -- it it would just looking it'd on the on the YouTube but I can now is as we talk -- you.
Tim because -- VW has a history of of attention grabbing adds the -- beta one was.
I think every one of everybody's all time favorites I think with a little can't.
Absolutely yeah it it's funny you know about two weeks ago VW was honored they pick the top ten automotive advertising.
Over the last 25 years and VW had three of those top ten performances so that was really popular.
That was really one of the first ones.
Where you -- all the -- -- social media with over 55 million.
YouTube views of that -- so yeah I think I think there's obviously a high standard.
But at the same time.
We seem to be able to deliver year after year on a suitable promise.
How do you spend looking on the on a Super Bowl.
Add Tim from from the initial concept and actually getting it done and ready for.
Sure you know the way we develop Super Bowl advertising may be a little bit different than other brands one way to come out of Super Bowl that is to say hey let's make something and run it on the Super Bowl.
Tom we chat tend to look at a twelve month planning horizon when we when we plan our communications.
And in that -- we have to see what the entire -- look like from that.
There's often a few ads that we say you know what those could be elevated and they could compete at the level -- Super Bowl and so that's how that starts to answer questions specifically we started this process.
And develop the work some of it now is is rolling out but this -- obviously we thought would.
Be really worthwhile and and and make an impact in the Super Bowl and -- once you're out what's your pick for -- the of the game.
My team's not in it so you know other and that ought to sort of stay fit stay out of out of that handicap doing it you're -- DC -- Redskins -- like me.
-- I like them but actually the team that I prefer actually didn't make -- -- would come on come on -- -- Tim come -- don't be shy.
The -- the Atlanta Falcons did not all very close very close.
It was close to get close but no cigar right up.
All right Tim Mahoney chief marketing officer would VW America we -- very much look forward to seeing that we recommend.
Everybody go check it out on YouTube right now and of course will be watching for it during the Super Bowl -- -- -- set up actually -- I'm sorry we have what have your -- times -- it which way -- all within the Super Bowl setup.
-- yes it's it's going to be second quarter and then in the second quarter right before that tiebreak all right Greg.
Thank you so much Tim Mahoney got chief marketing officer VW America -- great to see you we gonna take a.
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