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Sean-Patrick Hillman and Wesley Klein on how they started a business that’s devoted entirely to bacon
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Welcome back everybody I'm Lawrence -- -- -- now all this is what I -- earlier in the show.
Something that just makes life with a better -- That's simple I am I talking to the co founders of a business that is all about -- and they can only things that you never.
Imagine they have big phenomenon of -- on them so let's welcome our guests and their treats that they brought.
It's almost lunchtime so thank you Wesley -- next to Maine and some Patrick Tillman.
Co founders of -- and -- Right and it's one kind of right program that was exciting.
Until that is you the -- came up upon us again by accident did.
Thank you to -- -- -- story yeah a little bit -- looking back at it and watching trends on TV watching transit newspaper.
You know I love breakfast -- dessert.
So you know -- -- as they don't love the passion of Brett you know Bruno.
French toast -- and they can you know like cookies and brownies.
What you need to start -- OK because I'm asking.
Because I I noticed there was I'm thinking milk shake -- one fast food chain.
And they sort of baking products really weird things is now -- -- -- -- did you kind of see it coming even had it.
-- -- -- -- We actually started in the fourth quarter 2000 -- more and -- -- has always had a passion for that they can end.
And maple syrup and chocolate and those things right they're gonna I don't know awkward but.
He actually approached me about.
Doing day -- the marriage of bacon and baked goods.
Before any of that had started with a Jack in the Box is milk shake and then -- -- Sunday.
That kind of thing.
And it's interesting it's retirement this earlier worded it really start where's the -- come from.
So you should be concerned you know -- usually a trend in food especially will start either at the highest on the market -- the lowest that.
And in our case -- started at both.
It's -- restaurants like that now where.
-- -- -- -- -- it is it was actually the core focusing greedy and in a ditch whether it be a primary main dish or dessert and that's we're really started and then lower into the market.
Story coming up at the same time.
-- I asked myself the same question because with the drought in the midwest and just -- so many weekend stories and the feedback that I get from just telling a story on bacon -- -- line you know like they can I never I guess thought about it so much admitted it's very trendy.
Can you say this trend is gonna last typical trend.
Maybe three to five.
Here's CC for their breath usually trend is in food is about three years of and a matching out and about fox.
But when you started both ends of the scale and it's not over taking the -- inheritance gradually growing within the market itself from.
And you look at what's going on with pricing with supply.
We're talking five to seven years at this point let's talk about pricing and and supplied anything is expensive.
It is -- we were political bunch of vendors that are out there and use our prices are very very.
In line OK you know we Adams and baked goods -- we try to keep -- not too high not too low -- handle.
You try to say local -- -- that -- to build a a little bit I would do were with a couple vendors that are local agree -- -- insured women who bring in reason was fund which comes from New Jersey -- so we -- I.
And we asked their viewers do you love -- and -- -- if he thinks it's an easy question let's do -- they said big mini yes and is anyone listening.
-- tipping into -- -- big gulps with their bacon products in the Big Apple.
The idea -- saying I think a big gulf with -- about it.
-- -- him at 7-Eleven.
That's my -- Leon just interpret and.
We're actually in the process right now of doing -- -- so word in the first step and also process -- weren't talking retail chains and convenience stores this -- okay.
But -- started online -- is that correct Tony and then you had your first ever store maybe even a second start coming later in the share.
I'm here I mean we started on line over here and half ago shipped all the notion already -- what I just outlined -- keep the console ahead.
You know and so would -- if the market would really take off and it did and me we shipped out 2000 orders -- although it's an all over the US and Canada.
They just kept growing and growing and we've got a lot of feedback you know our fan base from FaceBook Twitter insurance kept growing.
Mars traffic to web site kept going up so -- like you know what let's open a store.
And here we can do -- sort of an open for three months on the upper west side it's been doing great.
I have to ask.
Mayor Bloomberg is trying to make New York City very healthy and -- is not -- This question comes almost every single -- and talk about Baikonur it's funny.
To be honest with you they can actually isn't that bad for you if like any other indulgence.
As long as you do in moderation of baking covered in chocolate that looks like buying a thank you wanna try it right there.
That can't -- in Korea.
Carolina -- I -- not consistent.
That's white chocolate covered bacon with sprinkles that's found out there.
Overruled -- how much is this just to play that.
Two -- plant that.
And that's actually below parity press.
That's an excellent price them manually beaten.
To answer your question yes.
Begin.
As long save -- if it's Friday and it's drenched in oil and -- literally eating a strip that's just oil opinion of course it's bad for you but like.
Any need any answer consumable good as -- injury and moderation are far.
Are you can't try to do that tricking me can I help you forms and baking and -- -- they think and the hired me with that he's.
He's my wife is vegetarian and she's actually watching right now subscriptions says you know their -- and -- -- -- Yet she says to me one day and -- had approached me about this concept and -- because I I.
An option nor a lot of business that isn't.
My specialty is marketing and business developments.
Let me start talking about it I said to her.
How do you feel about mean you know from being part of an owner of -- business and she looked at me like I had six -- sit.
But will develop soy bacon -- -- -- can -- extra work in Turkey and beef -- now so we'll have a whole range for.
Different doubt.
It's it's different application and how they develop their paths.
A lot of -- Myself from the bakers are very open to ideas we know do you buy season what's what's happened and time and you know the time.
-- destroyed his back each other and whatever works.
What will try to create it and on Thursday -- full tested if it does well little actually I -- for.
How many are so late we've explained that -- so every night every night we do snacking and night's exciting night to the American chiefs Sunday nights we do a match to the -- There's united surprise night so this Thursday were making.
We did donuts -- weeks ago -- -- -- don't know what they caramel glaze.
And they can of -- -- and ended really well the election to try to roll again.
The perfect fit an annual sort of -- after months craziest thing I don't.
Hanging -- tough one a lot of fun stuff we do.
I just thought there most popular chocolate peanut butter cookies that chocolate -- does really well the brownies are great.
So I mean every day everyone has -- unique taste in your favorites from the command we have a lot of regulars and and we're doing vacant by the pounds which -- -- -- -- You have to be worried -- This might be with you throughout the night about what happens when my little over -- vacant.
He did okay that's why we're actually testing -- the -- New applications new types of bacon so that you can appeal to a broader audience I.
But if you look at what's going on on the scale right now so the higher end of the market is starting to.
-- -- -- menu but they're not overdosing on.
Steve got a gradual climb.
And that's only been for the last eighteen months -- -- so usually when you look at food trends the peak.
Is when everybody's over saturating the market with messaging marketing materials.
And obviously adding more items to their madness.
In our case we're actually very fortunate.
No one has done -- -- of bacon baked goods nobody has a singular focus like we do and right now we're actually rolling out tests for.
Traditional menu items like a bacon cheeseburger is an example so we're gonna start offering my.
An error.
And focusing on more traditional aspects of bacon consumption breakfast back we do waffles on the weekend so.
-- -- you tell me what we've noticed that mean bacon who goes well breakfast lunch dinner and -- cylinders.
And it.
In coffee and last question so they can call it reality there is this -- OK last question I wouldn't any special shuts at all.
No no -- right now we're actually in talks with the couple.
Okay thank you so much some Patrick Helmand and Wesley client co founders of bacon Hank thanks for -- -- don't think that you perhaps.
Enjoy great Satan really interesting concept I do a lot of -- -- I'm going to be in touch.
