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BlackBerry's last stand?

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  • Description

    RIM changes name, releases two new smartphones

  • Duration 2:04
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-- a possible last stand that's -- analysts are describing the release of blackberries newest phone.

Of course just a few years ago folks were addicted to those devices called crackberries.

But blackberries maker has since lost millions of corporate contracts and customers to apple and other manufacturers and now this company CEO says he's.

Very excited about the new products in fact.

The companies even changed the name of the company from Research in Motion or rim.

The black bear.

Fox News is that shows -- is it a bit fair she's here now and blackberries there you know known for their keyboard laden but that thing looks like an iPhone.

Now and this is one of the devices -- that that company unveiled today this is a new Z ten.

It does have a keyboard but it's a virtual keyboard I can tell you it works a little bit better than the iPhone I'm an iPhone as well.

Little bit easier to tight but it's all about the swipe here and what the companies basically doing -- camped and join him this company had basically -- 70% market share of the corporate market.

And then companies like.

Apple and Sampson came in with -- -- touch screen devices and took over the market now Research in Motion a Blackberry is as you mentioned is a new name.

We have a 4% stake they -- they had to get back in this game and they -- touch screen was a way to go at least initially.

Can beat you you -- do you have your personal stuff like on one side of this yes and -- -- stuff on the other -- so what they're trying to do it's it's collect everything a lot of people out there have a personal -- son and they have a work found this and it exactly quoting him and -- hello I don't know -- my life is linked to.

But they can't see each other you can collect both information you can advocate Gmail a personal account -- you can have your work account.

On the same phone and nobody can cross over to the other side it is meant to make your life.

Easier and that was what the intention intention of Blackberry to begin -- is all about memory came out with the blueberry.

It was only email -- came -- the Blackberry this company started this category created this category then lost its weight it's trying to find its way back again we'll save.

Do it twice and be fascinated -- think he's bombing.

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