You're watching...
Rob Israel on his first and only fresh-popped, all-natural flavored popcorn franchise in the world.
Also in this playlist...
Auto-advance: ON
Auto-advance
This transcript is automatically generated
Watching them one thing you need for these two -- American -- sessions is Paul -- How do you make it healthy and well.
Paul Cohen joining us now from -- -- -- dead but two we've been busy out of Denver today I -- great to see it.
Hey thanks Jonathan great to be here and thank you for.
Giving us the opportunity to supply your audience with popcorn when they ask me you know hit -- have this I'm sure all they will all be checking out -- website.
Delk Pope Cologne dot com immediately but tell us about it why what is different about -- Paul -- rob.
Thanks for asking you know we've had fabulous growth Jonathan we're we're -- franchise company.
On we started the company in 2003.
On and and built it.
Are sells for six years and then we started franchising and became a very very large actually largest popcorn company in the world.
It's really about the product Jonathan and and the timing is very helpful to -- because people are starting to care about natural.
Where the most indulgent that's for you snack in high traffic venues that there is.
And we do multiple wonderful flavors like sweet butter mixed with salt and pepper or how opinion -- -- cheesy cheddar.
And it's -- delectable and that we come up with crazy things like.
A six pack where you can.
Instead of buying a six pack of beer you can buy -- a six pack of pop -- do both by the way for the Super Bowl and it's just that I have to throw in the if you go to dot -- dot com.
And -- and look for your nearest pop shop.
We're doing a great promotion for the civil bulls all the folks that we're talking with you get an amazing.
You know blend of all products and popcorn for this great event coming up for the weekend.
Now as I understand it rob do you -- -- wife had pretty high powered careers here in New York City.
And you suddenly decided all let's move to Denver and -- up up up going company stock how to cut and come back exactly it's not with the normal -- -- one makes in life.
Very well question and it's a dot yeah that's like popcorn you must be crazy ride but.
On you know we've been there we've been in Manhattan for a really long time we -- we're getting ready for a life change.
And the opportunity really was interesting because we got the ability to ought to test this concept I've I've been spending years -- -- literally tears developing flavors and I was looking for a mall.
Concepts it to a mall store is to started and and we got a call from the folks in the -- are mauling in Boulder, Colorado -- Boulder, Colorado Broomfield.
And they said you know we've got a kiosk available you can move right in.
I literally in in three days I moved in December 8.
And in three to five days I was open and popping -- -- little investment to really test the concept so and I think you know we were excited I mean we Rene and I we're just dating at the time.
And and then it was like well we're gonna go make this happen and now we've we have three kids and have popped with -- the largest popcorn company in the world and it's been really -- crazy awesome amazing.
Ride and -- also -- with three kids and and and the owner of a public -- company must be considered the best data in the world I would.
Thing you have things were things have been popping a lot I -- -- first.
Business in business is booming new -- hiring right now.
We are I mean for particularly at the French.
As -- -- are what we call our our pop shops in -- And I just I have -- loss after throwing Jonathan one -- that one of the real kind of -- you know perspectives on our growth is if you think about food commodities.
Like coffee like hamburgers like pretzels they've all been treated differently their commodity product but.
But you know Starbucks did it differently and McDonald's did it differently on same thing with -- beyond pretzels were doing that for popcorn where we've we have a low cost -- -- model.
It's a beautiful model it's efficient it's that simple on and it and it's it you're it's welcoming to go there and we're all about creating smiles and happiness I think people really need that today and -- -- -- think that's.
But Joseph.
All that all that's not genuinely -- nothing makes my life smile mold them Paul Cohen actually sell a week we gotta get -- some what do you generally don't -- New York City.
But I can go do you actually were in Staten Island at the Staten Island mall were at -- small.
We're we're we're upload an 87 at.
While -- -- -- -- second sorry Jeff were pretty comfortably.
But -- all right.
So we're we're we're dotted all over were actually starting to at palisades mall by the -- -- -- one OK on what we're we're we're so we're -- near and around you.
And we're actually looking at a pretty major city location right now so hopefully we'll be able to get you five shortly but we can -- have you -- the fox studio the other fox studio we are on because they've got the products so.
About all of you generally don't and I didn't.
-- well you know every week I think you you guys I wasn't sure how that whole scene is not.
I actually got to get it exists -- I'll -- I'll let me explain me how it works if you give general business next or anything -- delicious she keeps them she does not just that.
OK there's so we gotta we gotta do -- to be out of solid as they are right now rob -- -- Israel has come backwards feel adult -- gone.
-- Ted doc popcorn dot com there's the web site.
On screen rob great distilled to -- -- -- fabulous product as a social agenda will -- -- to me in a moment -- we do we look forward to eating it with you.
Banks please go visit our pot shots -- there there are -- -- miles absolutely we will be -- Israel thanks so much there.
Thank you so much RI.
