Hit and miss ads from Super Bowl XLVII
Big night for big brands
- Duration 3:29
- Date Feb 4, 2013
Big night for big brands
Also in this playlist...
This transcript is automatically generated
Nothing had ever -- him.
Pop up in the actual game everyone seems to be talking about -- Super Bowl last.
So which ones -- -- in your home and which ones missed the market that lets ask the president North America for Cohn and -- a global PR agency.
John Joseph good morning Jim -- made -- think I heard you -- -- Twitter party I wanna hear what your friends had that they say about it.
It was so much fun to hear real time commentary as the commercials were running.
And really get a sense of what -- meeting with people let's -- through some above what are the best ones what did the crowd like.
You know what that one of the big standouts was definitely the ram god made the -- spot the Paul Harvey Paul Harvey it was just so emotional and and really told a story about.
The ram consumer and a good brand puts its consumer first and it really -- -- it.
The farmers their hands the dirt under the fingernails.
But it -- and back up -- Paul Harvey was gonna say and now you know the rest of the story yeah that's true we're losing I have I don't know what -- -- -- commercial.
Fabulous got -- great entertainment.
No one really knew where that was gonna go.
It was kind of funny but it was a story sort of unfolding and then I am a brand mention that he and every woman can relate disgusted that -- we wash our husband's clothes and.
-- -- got up we believe shown.
And he's so upset and I thought this is so one sided because it was for the 49ers have been at the end exactly exit row I -- the sacred.
There she washes out the -- that are her husband had on his 49ers Jersey.
And she says go ravens at the end the -- aren't what about the -- Dell commercial that that they can another.
Huge hit especially among women -- -- brands like Budweiser to really be able to score with women was a huge huge hit.
And again just emotional.
Strains that have polls and that tied the equity of the brand that people for people who didn't see -- what's going on -- watching a commercial now so we're watching this this man also a farmer ironically raise a horse that becomes the clients down and he goes and sees the -- -- big moments.
And the horse remembers him right playing the Fleetwood -- landslide I mean.
No brainer it's going to be a winner for the women because I have a heart for a unit that the animals.
I -- -- some of the bad -- the ones that didn't -- that well well there were few and it was a slow starts of the night I mean folks were really anxious because nothing was really hitting.
And there were some real kind of tough once -- and to be honest with you.
You say the Bud Black but not -- what black was seem to seem to not really work it what don't you like about it is thoughtful little elitist which for a mass.
Beer brands was a little bit.
Off like you have to be dressed up living in the big city this is a more expensive.
Exactly what exactly what about the Mercedes-Benz commercial -- -- like balance I think the problem with that one is there -- so much hype.
And so many to users and Mercedes-Benz -- the title sponsor and it was in the superdome this that I think when it.
Ultimately actually ran it was a little bit about -- And then -- last one it is likely -- at life was that Pepsi next right not what this is the one with a teenager star in the party in the parents walking and on and sort of disrupt the flow right.
It's been played just a little bit too many times -- you can feel the panic of the cats and then the parents -- the -- next and they're -- with the party all of a -- right yes exactly so it didn't quite resonate as it was a story that we've -- seen right before -- -- next -- do all of that -- -- I don't think people -- drinking -- -- that yes they have probably about them thanks for coming out they -- great to see -- -- -- -- -- -- -- we appreciate only a few hours of sleep.
No it is not.