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-- would try to break up and.
It's up to be president North American for a code and -- for global PR agency.
Jim Johnson joins us live on the current -- from Pretoria good morning thanks for having me we're gonna go through some of your favorite ads -- we're gonna start with the one that even though he died in 2009.
Paul Harvey narrated one for ram truck.
Absolutely that was a huge hit of the night it really resonated with people.
Think -- because the brand put the consumer first they talked about the American forms and probably not gonna score when you do that.
You also looked high.
No -- is sacred.
What was so great about it absolutely that was a really great example of using event.
Marketing -- focuses on what was happening at the moment are you talking about these -- sustain like Joseph Montana.
Helena greatest story with a really big surprise ending all -- -- -- tied.
And it sort of blew everybody away with a big surprise head and we can go ahead and reveal the ending.
We catch you know stay in the -- that's got that's right you guys wipe out -- that your and there are those that actually.
Another sentimental favorite of a lot infected one USA today's ad meter.
Was it collides -- and bad.
They know they're good at it I think I read they have won a dozen of these awards they are impeccable in fact taking the equity in the -- sales and just -- -- to a whole new level.
Whole emotional level.
Really got women.
I was told that posted net Twitter party and the women were going crazy over the emotional connection of watching this man raised this course to great success -- -- be part of the site Connick.
Brand what's -- to a party.
-- what -- parties were a whole bunch of us gather on Twitter and works when you don't talk to each other.
We're -- your comment in the whole time on all the added it was a blast -- 1013 gotta love -- reach out to win into very very Smart.
Let's talk about the ones that you did not like you thought they were divorced.
Another about one Bud Black crowned launch.
But is known for launching new products during the -- last night was no exception.
The folks in my Twitter party and a lot of the buzz around Hussein felt a little elitist coming from a mass mega -- like there was a little exclusionary.
How about the next one on the superdome itself is the name Mercedes-Benz it's the Mercedes-Benz superdome you would think that they would have a great -- Well -- it was one of the most heights without a doubt lots of teaser is all in the last couple of weeks people were waiting in anticipation to see what's gonna happen.
And it seemed to sort of go with with a -- Didn't quite resonate out and the price point of -- Mercedes talking about low price and just didn't seem to connect books you know.
Overall would you say it was a good year or a bad year for acts I wouldn't say it was a bad year but it was not a banner year I think the last couple years have been a little bit more spectacular.
It was very hard to really find a lot of commercials that really connected with you -- the talking animals.
-- Clinton and.
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