What goes into organizing fashion week?
IMG Fashion's Jarrad Clark on what goes into putting together this big event
- Duration 8:07
- Date Feb 5, 2013
IMG Fashion's Jarrad Clark on what goes into putting together this big event
Also in this playlist...
This transcript is automatically generated
Slash Fashion Week -- the place to -- this mean because we are talking about New York Fashion Week even if you've ever been to it.
You know about it you've seen it on various popular TV shows anywhere from sex in the city to.
Smashed -- and of smashes had a good smash starts tonight something -- bad but it didn't pay him deal is good points and the man behind is right here with me he's Jerry Clark he is the global director of production for ING fashion.
Hi how are you are well.
And I are you know I am so excited about this thing it's kicking off what and how many hours now than they haven't done to the hours.
Probably not very many hours in the we'll pick up tomorrow not going to be -- I -- -- And split in the -- charities come and they'll be some real desire is down there meant that then they will come down for ribbon cutting get on the Tonight Show his kickoff -- -- -- -- -- Mercedes-Benz Fashion Week on Thursday morning.
I cannot wait -- me.
At this point in this production.
What is the biggest worry that you just don't know that's going to be pulled off into deep very last minute.
Look at productions of the size of these many people working on the you're constantly relying entrusting them on you'll only get supplies.
We had doing a Broadway shirt every Allah and I additional ones for nine dies and it's a launch for thoughtful venues up there.
-- the weather is the anything you have no control over everything else you plan.
Yeah well you know whether the New York can handle it -- -- burners they'll come out -- and then we have we have events in -- in my agency's all over the world and New -- handles it the best it's a -- -- saying that we -- -- -- -- -- -- some -- the -- the -- especially -- cities -- -- Billion we have Mercedes-Benz Fashion -- Australia which is sometimes and -- We have since been fashioned days in Zurich oversee -- -- Fashion Week in in the London and Paris and Milan and at -- passion we pretty much in -- -- these days but there is the main ones and you know New York.
Started doing shows and presentations sort of an orchestrated way back in the forties seconds forties I don't authorities it was nice centralized then you're back in the designers are really coming together to do it one -- one time.
So that people could be doing business.
That and now let's start out more as a convention you know he's much it was more like DiMarco week you know people just decide to -- a few -- when that would actually showing their collections for the -- meeting could come into the new seasons collections.
Then we you have prospect in 1996.
And that's when actually as we know it today Mercedes-Benz fashion which sided with the centralized me.
A New Yorkers really -- -- -- city of this centralized venues -- for the design as we don't have all the facilities under one roof and -- amber -- the experience which is quite lodged put on the stand -- -- -- designers could be doing all the allies could be doing small business on the one group from having shared facilities.
Media center so that.
You could be reporting directly from the show and and not have to travel in the town she.
Terror in -- get beat and you he's been sinister in the forties and as a as 1996 is when the first centralized.
To place a prime pot yet.
But when did you -- and history of this Fashion Week.
When -- really become Fashion Week where where it it hit them where it is now where it's it's it's globally did you almost exactly -- what -- -- Confession.
Go to vote in and it became the owners and operators of the -- we can you in 2001.
And really I think that was so what -- -- and say these things and the title -- around that time and they were the title sponsor illustrator at that point and really what you -- the corporate partnerships in fashion -- to marry -- very seamlessly.
It's -- designers were able to get a larger share of voice.
In how many fashion weeks per year there over.
Exact number I think it totals in the -- from fifty -- 160 of -- fashion week's been everyone from Charleston as a -- way.
When you look at them the main trade activity this really.
Probably fifteen cities of significance -- they're they're going to do business this spring -- a ball then you double that.
Wow you doubly so yeah it's a beauty if you did you -- you think that wearing we get the chance to -- -- -- every -- six months.
-- -- come.
Such an impact on the fashion industry.
I think right from the very beginning when it was centralized at the American fashion landscape changed when the industry came to get up and had a single voice and got that critical mass.
Having -- national publicity and global -- coming it is through this -- in the European by coming here in discovering the household names of America.
And I would take that back to their markets and we've really seen that grow and obviously digital technology and social -- -- -- the most significant impact of light.
And we are really saying that change -- it was a -- exclusive event for a long time.
And now it's become such an inclusive event.
If you're seeing what's going off coming off the runways before -- lift the runway as that as Europe -- cohesive earlier.
Previously had to wait six months before it was in the fashion magazine -- you that's.
Fantastic how many designers are involved roughly season we have ever known to design is on the schedule.
Showing combination of both on the -- and full venues that we have there -- so he's been especially coming consent as well as in and around New York City the whole CD comes alive.
I know I love it I love -- you can feel they -- ended the excitement in the air.
Com let's talk about didn't you you have your up and coming -- up and coming designers but I would talk but the fashion -- and -- And in what they're doing what can we expect usually at Fashion Week there seems to be -- -- or color.
Are something yeah.
I'll -- I wish we could predict what that's actually going to be but that's the beauty of the event we just don't know until we see come on the runway.
I'll and that's when the editor such -- -- -- their stories of the coming seasons by getting that first glimpse of what the designers and -- and they -- and now we see it live on the runway.
But at this point in time it's too early to tell what the trend is going to be that in listen to invest time we're -- known.
Would tell me some of dead.
A definitive fashion icons will be there were some of the -- designers that we can look at where we've got -- designer -- for the first time with us all received the -- conflict.
I'm of this and mark of course they're sharing the runway was some of the new emerging designers and -- put in Houston a -- -- -- -- -- via.
Can we -- to Charlotte for the first time we've -- Brandon sun chew on this for the first time we have one of Chiang Chung was the first time that some of these brands.
People are aware of this has really been going onto an international platform and all of that shows this season -- going to be live stream for the very first time.
So even if go.
Not a Mercedes-Benz Fashion Week continues to be able to carry -- every single -- that's where as before you go asking this question -- and that is how do you get to be a part of -- give your designer Heidi good.
Anything there there is an application process and obviously once -- coach or your business to a point where you're doing.
Retail sales and you're and you're starting to to need to stop the stool.
You wanna stop promoting that and that's what the platform replacements actually very -- decide to get that that voice out there are few to be stuck with -- player in the fashion industry.
And -- and we would -- dishonest from the infancy of their careers we have discovery programs right around the world we've been told them.
But then when they get the point of of showing his collection at at the trade weeks we have a series of different -- so that they can do it slowly so that they can impacted business.
We presentations which -- a quite affordable ways to stop to get -- -- -- that there -- the product.
Right three in large capacity of -- sounding music we will the be dishonest like she -- and for over 12100 people and it's -- twelve minutes -- just fantastic excitement.
Will definitely there -- layers to it which is really nice to hear that you're not just about that they'd be mixed established.
Designers -- you're you're developing and those people who have -- and that's forward in the desire to do it.
So very -- and you Jerry Clark he -- the global director production of ING fashion their web site for the latest NY died in B.
Fashion -- weak dot com that's -- and also we have a FaceBook page and all the shows will be streamed live on both of those outlets.
Fantastic thank you very much and of course want to remind you to keep it right here foxnews.com slash.
Fashion Week we're having everything there we're having live chats -- latest -- a -- police shows and events.
List of upcoming Fashion Week events -- you will know exactly -- happening when it's happening where it's happening.
And people on the scene behind the scenes under the scenes that -- -- you get really good inside look.