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Toyota's big reveal

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    Vice President and General Manager Bill Fay shows off an all-new Toyota Tundra

  • Duration 5:31
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Hello and welcome to a special edition of fox carport from the Chicago Auto Show I'm Gary gas to -- we got a really fun.

Show for you today a little bit later -- we're going to be getting the close up look.

Affords you compact performance cars with top -- host ten or spouse and after that we've got -- -- super -- got to stay around for this.

From Kiev but you know this is the Chicago Auto Show and it is usually all about trucks we are in the midwest -- -- big here literally and figuratively.

And one of the big.

Reveals that the show this year is this all new Toyota Tundra.

Full size pickup truck with me bill -- -- general manager and vice president of Toyota Motor.

Group USA motor sales USA great to see it nice to be here this is shaping up to be the year of the pickup truck.

The new brand just one truck of the year Ford's got a -- at 150 in General Motors has knew all the pictures coming up later this year.

Exciting times but I got a magic pretty competitive times as well.

-- -- -- really excited to reveal our new truck today you know it's a great North American story.

It's designed engineered and built here on North American teams did a fantastic job.

To really redo the truck and we're excited to reveal -- today.

And start building and selling -- later this year what were your customers asking for in this we just.

-- asking us to give us a little bit of a different exterior design so we really.

We really were busy -- updating and and putting a more aggressive grill on the front it's a much more chiseled side into the rear.

Hundreds of Boston to the rear tailgate.

And a lot of work was done into bringing up the interior -- -- To a more premium feel more refined feel it's going to be a much more comfortable truck.

For our customers the year goes dynamic senator much better in the center stack has moved a little bit closer to -- half -- -- the driver.

It's just got a nicer laid out in field.

One of the important things in the pickup truck business customization virtualization.

Need a lot of variety to reach a lot of customers there's a big selling trucks and they've got to.

The family want to pick up truck -- that guy who has the construction company so what sort of different configurations is this going to be available.

Well we've added -- platinum.

And a 1794.

Premium editions.

So as as the segment recovers and retail customers come back into the segment wanting bigger -- and and and more appointments in the camp we've got two new premium.

Grades that we're gonna add to -- -- were really excited about that.

And should really help us appeal to a broader range of retail customers in the full size segment what's going to be under the free choice of engines primarily the five point seven liter V8.

Which is in the -- right now it's a great engine and it's got proven capabilities -- cut scraped her ability very reliability and and and certainly very competitive fuel efficiency so.

They'll be a smaller VA and also -- V6 cents and like we have today.

Fuel efficiency has become very important in the pickup truck and the full size pickup truck segment what sort of efficiency -- the issue forward this any ideas that the sport this isn't finalized that'll be very similar to I think the fuel economy we get the current.

Tundra which stacks up very well to some of the competitors.

B six and smaller V -- that they've been touting especially in real world driving situations.

Some leading consumer magazines have.

Taken a good look at that and realize that.

This -- weather five point seven liter V8 really stacks up very competitively.

-- -- real world driving.

Fuel economy once out of it going the other they would pick ups telling.

What's this going to be able to -- it's probably going to be very similar to our current one around 2000 overall over 101000 and towing so very competitive package.

It's still the only full size pick up that's.

2807.

Certified so it be able to -- to a much higher standard that nobody has quite caught up to.

Agreeing to meet that standard yet so we're very comfortable that it's gonna have great capabilities.

And be very competitive in the segment is the very premium platinum edition but not a lot of stripper trucks out there anymore.

And I'm sure this has a lot of new interior refinement technologies what sort of things going to be included in this and available -- well it's a great.

Upgraded package it's got premium leather interior it's got.

It's got rear back up camera it's got.

It's got a lot of studied air bags and it very safe vehicle.

So it's not a lot of premium appointments.

Lot of safety technology and a lot of the capabilities that.

Full size truck buyers want Toyota makes the best selling car in America.

Are you hoping to make the best selling -- is that we're pushing for with this I think we're just trying to really appeal to a broader range of full size pickup truck owners.

We -- to deliver on what our customers were saying and -- like to see a little bit more of art and in our truck.

So I don't know that we're.

Necessarily designed to be the best selling full size truck.

On the market but we're certainly going to be a have a much better truck that has a lot more capabilities and a lot more value.

For the customers that want to come in and give us -- what are we going to be seeing listen to it if you're gonna see in all of this year both say great double -- thank you appreciate it.

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