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Carnival's PR nightmare

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    What can cruise company do to recover?

  • Duration 4:01
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-- -- Delay the rescue operation but a mobile how Alabama ship captain is telling us it will be a minimum now of eight more hours before the ship is docked.

I doubt that.

More than 4000 passengers and crew have been stock on the ship since it lost power on Sunday and by all accounts.

The last five days have been absolutely.

Horrible the insides had to be hotter right but the stench of raw sewage and a whole lot more that we can even describe here.

Barely in any of bathrooms worker little food Carnival Cruise Lines planes well how we're doing everything we can.

And it's offering -- -- fortunate -- something for their troubles very generous each passenger reportedly gets 500 bucks.

Preflight come full refund for their trip and for most expenses on board and a credit for another crew is probably safe to second event it's going to be a long time.

For any of those passengers ever want to set foot.

On a cruise ship again especially carnival cruise with us now public relations consultant president of emerald partners Frazier -- -- also the author of the book.

Re thinking reputation -- which showed a clip of it a moment ago.

Clients are suffering on board the ship is closure employees in his -- EO of the company decide and letting go enjoy it he game Miami Heat.

Insensitive in different or brain dead well now making our he owns the team so why he's so he feels that -- you go -- the same thing by the way.

That he did a year ago when the concordia which he also owns which carnival -- Also -- when a ground and -- -- would tell him don't do what but I would tell him is to listen to Archie Bunker stifle yourself now don't doing this I think now though Greg that they have finally.

Gotten the message that this is the most important.

Here's what they have to do number one be there in numbers lots of employees with answers when these passengers get off the ship.

Well spokesman.

Who are going to it's going to be ugly but they should be there to take the heat and answer questions number one number two.

Continue to express remorse this is what.

The carnival CEO started doing yesterday they've got to continue that.

Number three they've got a smother the passengers with.

Kindness and cash.

Cash in the sense -- -- 500 dollars but it's it's setting a precedent and coupled with the refund the rest of it's probably three to 4000 dollars.

Per passenger.

It's -- -- they've already announced gonna cost us -- each stockholder ten cents a share -- this.

Cash and -- this means lots of a buses lots of hotel rooms and so on and finally.

Shower room -- them and ship them out because what what they wanna do is get this thing off of Fox News I get everything out they -- first and we're being told all it's gonna take hours and hours to disembark and they gotta do -- Fast and it's it's a terrible situation.

-- what they have to try to do is handle it with all the -- this as quickly as possible and get it out of the news.

That's what they have to do.

The concordia of course was tragic because -- were laws then there was the splendor -- furthering stranded had to be towed back it was awful conditions now this.

One can pose the question what in the world is wrong with carnival cruise well -- people are starting to pose the question now it's starting to stick.

They've had a very bad recent past in terms of crisis management that's like tonight.

Is the most important PR day slash night in the history of carnival cruise line and they better not when these people get off the boat.

Greet them by saying.

Happy Valentine's Day well are going to be a lot of lawsuits but maritime and international law puts limits on that plus recovery so but the lawyers will have to sort that out.

Frazier -- -- good advice for them hope they're listening thanks very much thank you sir.

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