This transcript is automatically generated
Welcome to whine at me hundreds of Fox Business -- -- my favorite favorite time of the week.
And here that's actually.
Nor I would compact in -- Jennifer frank wine expert and author.
Tell the -- wine at your fingertips I love it.
And -- store in town which we'll get to in his second first time anyone and oysters and now people.
Had we created careers in line.
That sounds like the closing in the world right doesn't he.
Let's start out -- actually started out in marketing and advertising that's when -- But I was always around one because my grandfather -- in line based in Connecticut.
Those kind of always part of my life.
But I really think about as a career it's because my back for the reason to -- consistently.
My grandfather's -- -- flying.
You know sometimes it was -- and sometimes those suspect that there is fun.
But then IE.
-- -- wine tasting group in new York and it was really just casual ones and I think but it really caught the bug there.
So I started taking it seriously enough and I took the classes at the national -- in new York and I starring him getting tested on and I got my certificate you there at the end certificate now which honors from the once it's he's -- extra club.
That I mean it made me feel like OK I do know.
A lot of outlines I can pursue -- -- -- -- -- -- you are still working in marketing.
Iowa against the inmates and yeah I was kind of trying you know feeling now and then and really when I got that really caught but it.
I found myself like -- and marketing.
2% in June the comings and things like who worked in retail shops and worked in restaurants into the wind writings I kind download them into different things have seen what it was -- -- do.
And I always wanted to own my own thing and so it kind of became apparent to me in -- -- wine shop was like the perfect.
He named a person you know and then and -- my business partner and and 2008 -- opened.
The store so OK -- you open historic California wine merchants downtown Manhattan specifically.
California lines want.
Basically because in this this couple of years that I was standing in line and went to California -- and that's the closest wine regions.
Easy to get there and when I found -- -- San Francisco and the towns outside -- the in the wine regions.
There was so many great -- and it -- on your you know I'm thinking in New York we get everything.
You know what what is this -- why can't we get these lines and so.
The idea occurred to -- that you know there was -- market in New York where the bigger shops are having the same brands that we could.
Bring something new to the market and specialize in these small production limited.
Right he's literally -- -- until -- -- the congress the boutique and I -- now how do you get him here because there's still so -- issue with.
Cross border getting the -- out here Larry are you having difficulty had any difficulty with.
Well we have to go through distributors have so -- why is that we're talking mostly minority.
Distributed New York but maybe you would.
Find him at like upscale rust isn't you know where we -- paying a lot to try to outline whereas at retail we have.
An advantage in that you don't have to sell them for quite as much as they -- and restaurants.
So basically we started talking to the distributors and in some of the producers that they only want to be asked that's part of their brand and it -- it.
Right but only would tell them that we're focusing on this type of line and our stories -- -- you know upscale atmosphere.
Not just the point liquor store.
You know I think they actually warmed up to the idea of being -- Suicide -- a California a little bit California.
And that was that some things that really -- as welcome as close and it just hasn't it happened recently -- to mean Napa is all about.
Everything other than Catholic it's still the cabernet is there have been some other new ones coming up -- yeah.
Are you finding that -- is still king or people coming in saying you know what I want -- -- -- are I want something totally different.
I think it's a little bit of both there there's always going to be that crowd that there are like the Napa cabernet yeah crowd and it -- still probably.
One of the biggest sellers in the -- it's so there's still a big market for.
But then there's also I think probably a little bit of a younger consumer.
Who comes in really wants to expire.
And the same goes for -- think it's like the younger sort of up and coming winemakers.
In California that are really experimenting with like.
Italian -- certainly Jesus -- rob the -- and Ryan and now that again.
-- younger stars are coming in looking for.
And that we talk about this year a lot how the younger generation that's extra sweeter stuff -- if it's hard for the young new newbies to come in.
-- glass cab and get it.
It's fascinating -- that can scientists upping your map again you know -- is -- -- -- united and a lot of -- went on to say it in.
And I -- I had a patient but yet gotten less patient -- you know once it's airy and things like -- I can you can see how they're coming -- then.
But -- Madison caps and menacing with -- I think a lot of times to -- people think that that really expensive.
The good ones are really really expensive especially.
Especially in -- actually people still have this.
Personally in the ninety's the -- cavs -- like the big thing.
And -- -- -- -- really -- you know 200 even more price -- you know but now there -- people are trading down with everything -- lately.
And there's a lot of really great now but -- is out there actually in -- we're we're talking like 35 and under range and actually most of these go for around thirty.
I was I was on your web -- plan -- -- you had francs.
Frank and we can't time it actually was here Richmond here.
Disagree cabinet probably a little bit above your -- a little -- -- but studying -- -- fronted fifty bucks so what did you bring incidents.
So I brought you out the first in the middle is the -- -- beat me -- -- -- hundred years.
You know they may even actually made line during prohibition because they provide -- -- -- catheter so continuously.
He so that's -- distinction with them because a lot of people they were interrupted.
Time right right so they -- again.
On and they were actually incidentally one of the first -- so called called irony is was the George let's work for an beanie.
So you know they do make which is where.
This is excellent yeah.
But they do you know -- -- a lot of their own vineyards and this comes from 86% grapes on their own vineyards Rutherford.
So that -- soon to bring the price.
His they've known that this is an understatement dollars thirty dollars and and then the around Chinese consumers aren't they than ever about thirty years.
So growing -- for thirty years and -- need to start making their line a little bit after.
So again and they can make a really great -- -- And because they own a lot of their -- things that are not -- haggling for her new great prices -- contracts and things like that that's actually important to look for is when you look at a bottle like.
It creates -- ground it's modeled on the same place and that keeps costs and doesn't.
Suddenly the I guess the other thing factor is.
-- someone if there's a specific vineyard or specific lot -- -- not a lot of that.
Specific quality then you're gonna -- go yeah.
And then so these two are pretty classic -- -- it would -- -- -- masculine mind absolutely Alan texture.
And this is a little bit more approachable -- a little more red -- -- both drinkable now.
Both gentlemen have actually read this was even -- the next -- -- -- -- -- -- -- -- -- -- -- -- And then missed the -- -- -- is actually kind of a different story out together because they -- about 2000.
And again if yet so very mountains of the tweets and images so the first vintage.
-- -- -- -- -- But it's their whole reason for being was like a young people got together for this project -- us -- day.
So kind of his -- -- I want to make agree the carrying that's really agree with that and his partner on some vineyard as well and has lot of contacts.
They basically got together and -- let's make some let's.
Make affordable line from that because people this perception that they're affordable line up and it is -- -- huge -- and you can't sit down exactly.
-- and so that's how they came on and that's exactly what that says it's got in the vicinity.
Or does well with food.
And -- Yes that's a really great project and make other ones you think you have all -- in the story on the web site.
And you can order everything from and you -- You know we can -- everywhere.
And let's talk about like it you are downtown Manhattan.
Detriment and people who area it was like a packed into the water after experiencing.
Right I mean it was his yeah Arafat who loves their cars in Atlanta craziness and the Nissan and then rises of cars -- to -- -- as she.
So how have you recovered from -- mean it's it's still tough.
It is tough it's been -- since since the -- And you know you lacking in inner storm means -- any physical things and -- dance lines.
And in the -- in command which is kind of miracle consistently right next to us.
There's the loading dock and the wire was -- people's -- -- trying to clear out so somehow we got lucky.
So I feel about it yet.
If the player but the hard part about it is that we got open in about two weeks.
-- nobody -- back to work because our office buildings there's no powered generators.
People were working.
There you know home offices are injured near midtown and so that really our holiday really struggled to tune -- therefore rely on the website to.
Can't help make up the difference.
You know -- but mostly UPS was -- picking up and so you know we had we have a courier service that they couldn't get -- -- the story it was.
Well -- -- could make -- -- is every single and lined up like this is an Avant and that's to -- well.
We're gonna back -- dot com and tell me what your favorite cat is now.
You know I think that can hit at least I mean I have to run again because I do -- yeah.
You know luckily we're in the wind is just had.
A -- from turley which is really known for -- some -- and there were known for these.
A -- and and and they actually need a cash burn and that hearkens back to late.
The -- like seventies when they mean he's really bounds like even the bottle everything about it looks like really old school so that's been my favorite so and more because of the story even.
Well that's the thing with winds are the stories half of it before I let you go what -- what do you think is the next great line coming out of California.
Great or -- either.
I think it's really.
-- I mean.
Necessarily sweet it just hasn't this browns returning from the unions but I think appeals to people and it doesn't have that.
Hello -- -- -- easier.
You can enjoy but there's so many different.
Styles and it kind of feel like this are so many more -- coming up now possible break we get asked for blends are excellent England and sometimes -- A glass account is hard to drink yeah.
Well Clinton -- principal reason -- plans is that.
-- blending different -- together to get this resolved where I you know it's it's it's smooth and now I love it.
I don't want that website is California wine merchants -- CAA the -- one languages.
-- out orders something.
Jennifer you're awesome thank you for bringing us all under thirty about 130 bucks right to -- -- -- new line and I ordered.