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Maker's Mark reverses decision to lower alcohol content

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  • Description

    Whiskey maker faced consumer backlash

  • Duration 2:18
  • Date

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Next topic the producer of maker's mark is reversing a decision to cut the amount of alcohol and bottles -- -- of his famous whiskey.

Being peak says it's restoring alcohol -- -- -- its delicious burned into its historic level of 45%.

Ninety proof.

Last week the company announced plans to lower the amount at 42%.

Because of a supply shortage that led to a backlash from customers.

Well.

If their problem we're gonna supply and are you supposed to then you raise the price right isn't that how would cap.

It wasn't works yeah are you would -- -- train the bottle a little bit about what we're mad about this.

This story is -- when you can get the chance to taste it I don't think so everybody became so when rate it -- more enraged by a little bit less whiskey in maker's mark and I are about how robot planes going American citizens want every little -- Hey out out out but I got.

No I agree Jim I know you don't drink but I.

And I love maker's mark but I was a little surprised at this huge uproar it wasn't.

A giant drop in alcohol content no I but I think that's the beauty of our country because -- the rallying cry is good.

Good at this stage of -- percent less prove it -- and how much effect for the -- bunker can you get.

The 84 and it's and it's like you and I mean yeah you wake up at the same -- a girl -- Yeah.

Ahmadinejad using -- -- mark learned their lesson here that you just you don't compromise your product.

Well all fronts could make mistakes -- it how they react that fake psychic to them like 77 days these guys react within a week where I guess -- -- -- denies that.

I relate that's -- -- point three and a man and a and a.

Bill I -- that you staged a similar protest when your dealers started adding more dream no to your Coke.

Well let me come on that is just false advertising.

And always watching -- he does not -- Yeah this is.

It is -- like I enjoy it whiskey but it's possible I like -- he -- now like whiskey drinkers because this is insane and to your head.

You always end up in the same Santa suit but only the top season and -- security -- -- Just golf and I can answer your question before yes I'd be in the answer the question US's you look enough like a lady pop in.

What was the question has -- people over there something about the best line for processor all OK okay heroine she's market.

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