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OK Sony Sony you've heard of that company before where they've been the innovator -- in the digital space for.
Over thirty years consistently setting the -- for digital.
Cinema by creating future ready technologies.
That puts the -- boundaries of the film and brought his injuries and yet.
They did it again -- upcoming movie oblivion.
Coming out in April of 2013 that's during Tom Cruise he will give consumers.
A firsthand experience -- -- film.
Shot completely in four K so what is for -- let's bring in now.
Alex Shapiro -- thank you I didn't see you -- but it -- the president of Sony's professional solutions of America is so good to see you thanks very much and tell us what is.
Sport -- before -- is actually four times the picture resolution of two -- And then there's something that you may have heard it called ultra high definition which is four times a resolution of high definition.
But for -- is a little higher than ultra right.
We we'd like because you keep raising the bar so -- only be seeing these four -- productions.
In movie theaters only there will be other mediums as well well we have actually.
About thirteen thousand screens that are already offering four K content.
In motion picture shot on 35 millimeter film.
Is already four K resolution vote.
We hadn't been able to do that with a video camera before and so oblivion is actually shot with -- RF 65 camera which is.
Four K camera that actually has an eight K images so well it's actually kind of future proof that it can.
It can go beyond the the picture resolution that.
Currently generate so is that with a lot of the movie houses are using these days in Hollywood or they're getting to that point.
All of the pretty much all of the ANC in regal theaters have converted to Sony four K projectors as -- several -- theater chains.
And I guess we have probably about 35% market share Sony does and when you go win their -- go to the movies he's and he spoke four -- productions you don't have to Wear special glasses either doing -- -- it's it's in the movie theater it's really.
Probably not -- noticeable I mean it's obviously very you know you're never gonna see any kind of Flickr or -- -- or -- it's not like them a motion picture.
Projected right and so you know picture quality great where it really shows up for -- really shows up is on a big flat panel TV.
-- you know when he gets an -- Hillary get to get to that lets everybody some of the upcoming film better produced in -- -- we're talking about after earth.
He already mentioned oblivion and that's when it's coming out without Tom Cruise -- hurts too.
Evil dead at motel no good deed possession of Michael King -- about last night so.
You know lots of film's 30% hasn't practiced my doubts that's -- Ali I -- unlike going to a good -- -- getting an objection you won't even know it happened and -- -- news shots aren't over.
-- -- Korea actually after earth should open I think oblivion opens and late march early April.
After earth news.
-- Will Smith in the sun.
Was directed by M.
Night Shyamalan yeah open sometime this summer weather is going to be hype already around and then the cats and it ended in running the director -- -- -- -- -- -- also -- -- spring -- Having smarts to yes -- -- art so let's talk.
But that is to say you go to the movie theater and it's gonna be there and have a great experience at the theater -- really -- you to see it's going to be in your home theater.
In your family room and -- and -- where we have these TV so I ask you.
A couple things how does this four K resolution look on the current HDTVs.
And the age before KTV's Anderson of becoming available -- -- Timber right correct so the four KTVs Rory delivered okay and we have an 84 inch TV and and the amount of information you see you -- -- -- -- screening -- -- -- just.
Unbelievable I mean you could stare at a picture for half an hour -- so you still see everything.
By the way I saw one believe -- or not because our -- yet tell you why because on -- satellite.
I an -- show with that ripple -- on Saturdays and right consumer reports segments.
And we have when -- TV's -- you know that the studio and you're right it being.
The ED hill was absolutely credible as you figure a big TV screen like that you're gonna lose so much of the resolution actually not it was incredible.
It was so crystal clear that but the pricing rate now is through the roof too rich for my blood.
Well -- -- the initial prices 25000 dollars but you know back.
How come down and at the CES show we introduced two new models -- 55 inches 65 inch.
That'll be delivered in the spring and they'll be at a significantly lower price point right phobia significant premium to get four -- Even in the people who love the -- they did -- -- at the -- the people who watch our show.
They're gonna go for the price tag is not -- and you know that deter them murderers.
But I thought yeah right I got it in my pocket right hair you want -- -- five K a year ago but it -- -- is as -- kind of technology -- we pay for it eventually when things begin to flood the market and -- more.
TVs are available for the four -- products in the prices go down.
But so I ask you so let's say you have the current HDTV the regular high Def TV.
Here before -- can't see it so even if what's these other movies we just talked about what's your billable -- or dvd or Netflix and Harvey get your movies that that play at pro.
Don't look good on you know you play -- -- -- Blu-ray disc and you put it on great Sony XP or he's hitting.
It'll look really good especially if you've got you know 4655.
-- the best way to go off into actually bigger screens that.
-- the extra resolution really pays off don't think it's really a thing about it and and the difference between a movie theater -- your home here.
And movie theater you're -- sitting pretty far away from the screen so you don't really get to see all of the resolution that's on the street.
At home you're sitting about the distance that we're sitting apart from each yeah.
And that's kind of what.
Makes it while and I I'm telling you that I was this close to him honor on the Fox News and it was incredible -- kept staring at it because it was just.
So for me Alex's spirit fireplaces but it whatever don't ask but I don't.
And it was that mesmerizing though because it was so crystal -- to see the various images and things that you just kinda.
Didn't really see before and they're they are so it's it's really wonderful -- really go how excited as Sony about the -- production in the TV's the phone.
Are really excited about it we've got.
I run the professional and the business so I have all the cameras that are making four -- content.
We're actually working with fox because fox of books that were working with fox sports good fox sports is actually used -- for Kate cameras.
For slow -- on -- national football games.
Which will make it's it's already we're watching those playback Bryant on the games and so watching a video games here that's -- -- career actually take out a two K picture from the fourth case of a kind of resume -- within -- -- and then.
They highlight the the slow Mo play in the and they pull it out and the details much greater than.
They typically shoot so is this the wave of the future for the production that they're gonna go to this -- -- these -- -- I think it was unquestionably.
You difficulty we've got I think now.
Five TV shows that are in production and another five pilots that are to -- in production shortly.
-- -- -- -- -- very good we're excited about it Alex -- he is the president of Sony's professional solutions of America.
Good to see you enough thanks for stopping by and we'll be watching for you -- your movies and especially the fox sports connection he announced -- thanks a lot.
Very very exciting but -- okay thanks Alex -- by.