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RNC chair on tour with tech, minority groups

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    How can GOP improve after 2012?

  • Duration 3:02
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Well Republican Party could be in for a major make over has Republican national committee chair -- private -- -- takes awful a mission to find out what went wrong in last year's election.

And as his four day swing through Denver Los Angeles San Francisco and Seattle as -- meeting with everyone from minority groups to FaceBook.

He is likely to get plenty of advice.

Let's talk about what David Drucker associate politics editor for roll call also vote them the party is trying to boost its appeal or boost minority.

Participation that's a big part of the reason he's headed west.

That's correct John and.

In what this really is a part of is the autopsy report that the chairman commission after the -- -- twelve elections.

We all know that it didn't go well for the Republicans on many levels and two of the things they want to address what this growth and opportunity project was which is the name of the report that will be released sometime in March.

Is how over the coming years to the establish relationships and increase their support among ethnic minority voters.

And how to they improved the technology behind get out the vote voter turnout operations.

That the president's campaign and Democrats right now have such an advantage on hence the meeting with FaceBook the Republicans feel like they have been outgunned when it comes to harnessing technology and social media.

Yeah I think it's it's pretty much a fact.

That since the 2004 election which was the high water mark for Republican get out the vote efforts in that in that race.

The Republicans were advanced and and beyond -- the Democrats were able to do the Democrats.

Under Obama have caught up and far surpass what Republicans are able to do in terms of both gathering data.

But then analyzing it and putting it to use either to turn voters -- voters out.

Two it discourage voters for the opposition from showing up.

-- in in addition to that using social media as a way to harness support.

Among the electorate.

In general and -- so I think that there are many areas here were Republicans know they have to improve.

But they've got to figure out how to do it and and what the chairman's doing both you know visiting FaceBook talking to technology -- experts in the bay area of northern California.

And he'll be in Washington State is Seattle -- talk about early voting in general in their -- as you remember.

Democrats are just a lot better right now at turning out voters for early voting and and why that's so important sometimes it's hard to convince somebody to show up.

On one day out of 365.

But if you've got four weeks to -- -- over you can get him out to vote and you can end up with more voters but Mark Zuckerberg -- -- FaceBook he's a big President Obama supporter -- it seems like a strange stop for the chairman of the Republican National Committee.

FaceBook is a business they've got billions of users according to their numbers and I'm sure they're not all Democrats.

Mr.

Zuckerberg also recently hosted or is going to host a fund raiser for Governor Christie editor -- of New Jersey.

So you know money's green I don't think that it's such an odd place for the chairman to stop.

All right thanks very much David -- we'll keep an eye on that trip and look forward to hearing that report when it comes out next month.

Thank you gotta thank you.

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