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Yeah and Sam -- in in Eddie thank you for joining us it's small business Wednesday we have our spotlight.
On three really different really cool small businesses let's start with the first went today at love there collect -- This founder joining us from Los Angeles right now Martina lineup thank you so much my -- Think -- so much for having me and thank you for decorating our set with these lovely watches right now so let's talk a little bit about.
The inspiration -- behind -- A -- -- collections.
I started it after traveling.
For about a year in Southern Africa and I came back I was so inspired by all the colors.
Just found in -- so beautiful blue ocean and you know gorgeous sunrise -- so everything is really connected to.
Travel in just -- found all over the world yen down we were just showing a shout we had a royal blue lavandera.
-- -- green there's some very bright watches surrounding me right now.
OK and worry you're in college and leads back -- doesn't -- -- -- when this.
Yeah started yeah I actually.
I started the company back in 2001 I was attending the University of Michigan and in I study design.
And this this whole collection really -- ballots from.
You know my experiences an -- so.
I'm traveling the world and being able to create really simple -- faces no living opted to trade at the time and I was taking.
Some automotive leather from local stores parent them with bases and I really wanted to create a collection.
That had captured.
You know now I'm I'm holding up one of the watches it and has a rap bands like most of -- deal.
And -- -- a -- whether that is so nifty.
-- so 2001 was obviously a recession you -- graduating into a recession did that affect your ability to get a job or not some months.
You know it's really -- seeing this collection my very first one is how -- got my first position I worked in New York.
As a watch designer for a really great firm and it really learned the business.
And I started at the very bottom -- learned.
That the nitty gritty of working with factories designing.
And you know materials so at at -- high -- -- think.
This independent project really created an opportunity for me to learn the business so back in 2001 how long did take you to actually get.
-- watch out there and sold to -- your first buyer how much did you make for your first watch sell -- the struggles yet you know.
Actually I sold my first -- on consignment and it was in the local store and harm our I think the first slot sold for 68 -- -- And I put it in -- -- at a local store and I think it sold within the first two days.
And when it comes to struggles I think -- that the very beginning.
It was doing every thing from the design that -- the merchandising and marketing the shift -- And and -- really trying to build the collection increase the quality as well so sourcing all the materials was really challenging at the beginning.
Over the past ten years just the technology world has so changed and developed so how.
Are you working with social media and and and the different environment now 1010 plus years later.
Yeah well I think initially.
I was always trying to -- -- the brand's identity in regards to color.
An interaction with the product you know wearing a watch is very personal so pictures and putting them on the web was really simple at the very beginning.
It's actually win.
FaceBook Twitter instant -- specifically can we get pictures from our users all over the world from Indonesia through rush.
All over the states and it's really I think wearing a watch isn't showing them on -- wrist really.
Explains the product and it's only health of our business it's been really amazing tool.
Yeah most certainly you know I do on the television -- with these trade every single morning I think I'm and a show them one of your watches.
You probably didn't present their right to -- -- a presence in Detroit.
Do we have a big to pack a pay very yet then then another place vanishing in your hometown or where you at school I should absolutely.
Yeah absolutely we have a great filing an Ann Arbor and in Ireland that's absolutely with a great following -- -- And is it true that -- be selling a line in tar Jay.
Absolutely we actually launched over the holiday season which were really excited about the opportunities.
That core luxury lion which is available on our web site.
And -- stores across the world it's a much higher price point and it's about 500 plus -- since men the target collection is.
But that capsule collection in it really captures the feminine and sort of sophisticated aesthetic of the watches.
And everything is under fifty dollars so it's allowing our audience to grow -- really you know get a piece of on their collections.
Not when Levy in target.
We're actually there are now over and all stores the F across the country and our new collection is actually launching.
-- about two weeks.
For our -- spring design has that brought attention -- your brand being interrogated have you noticed a huge bump up for.
That more recognition you know.
It was a really interesting experience absolutely our audience has grown -- People are starting to look for.
More dynamic more -- usual pieces on in addition to the really simple collection.
They really colorful collection available at target though our average.
Are at an average price.
Typically about a 165275.
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