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Tech Take: Clayton Morris talks with Squarespace founder Anthony Casalena about creating easy, stylish websites, braving Superstorm Sandy
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Okay.
In there and played more of your fox tech -- Interceptor and thought I would create -- website but I just don't know how it seems too daunting why didn't.
Huge fan Squarespace dot com for years and I thought what -- brand new roll out Squarespace six.
And -- new feature called commerce it was time to sit down.
With the brains behind the operation so for someone who.
-- not familiar with Squarespace and has no idea about starting web site yet and is thinking about doing this for the first time how can Squarespace help them do this and how did you come up with the idea scores this is.
A very stylish website publishing platform in 2000 -- weapons in college and went to create a website for myself.
It's pretty unhappy with a lot of things out there they were you know this -- products -- ended marriage of these things together and a lot of technical know how.
And also wants you did that he and -- generally wasn't a very good looking website so a sudden he's MySpace initially for myself.
And you know it's grown up over the past nine years into the -- -- it is today so.
Yeah it's it's it's very simply good to this day you pick a design he could get started -- that's outside that via.
You know you replace text -- images and you can control with stop and the programs and technology is -- -- and which lets you make complex looking page and then destroy your pitch -- to you know -- we did.
You know reorient everything on the page and it incorporates its and is responsive design itself.
Any template that you sign up wit.
With -- phase is you know you bowl in mobile device and networks natively that.
What does -- do you guys just -- out bad news Squarespace commerce Brett so.
This is interstate for someone not only wanted to create your website -- freedoms storefront.
You can sell that digital and physical goods which is really cool see himself ebooks -- design access to things like that this -- -- -- -- -- -- -- -- Other things that are amazing and I and our incident any instance China.
So -- partnered with company called strive to do the payment gateway -- -- -- within ten minutes of signing appears courses count.
You can -- respect how you can watch -- stores you can be accepting money right into your bank account.
Without.
Sending in any papers putting in any codes linking any gateway itself completely see month by providing an all one platform you know not just a store management platform -- -- blogging platform and a page but apart from -- entire content management system.
You can actually take products in -- stores and insert them into blog posts really easily and insert him into the pages -- hearsay really easily.
And it's it's that integration enables these are pretty excited about I mean how does a small -- accent.
Really compete out there vs Amazon stuff like that we compete V personality.
And it Squarespace lets you put your personality on line and lets you suspect your blog -- you talk about the products and selling within our blog at lets you get contacts and -- You know you can try to really really compelling story.
For your store for you visited the last and I had a chance to -- first -- offices small way off base tiny down to see that big if I had about twenty people power to about your fifteen.
Yet right -- in downtown.
Just after the -- of -- basics.
Super -- sandy hit.
And double monthly one month yeah and you don't want at least that's birthdays you guys I think pride yourself yet never going down yeah yeah we've all been web -- -- I crack.
Yet -- sites notoriously.
Or ridiculously couldn't go down and when superstores sandy hit something interesting happens -- definitely tell us about essentially what.
Happened was when this storm head.
We lost power to downtown Manhattan to sign we -- -- line.
And -- -- reserves -- our building's basement along with every other building in downtown Manhattan would strike.
And so we ended up being in a situation where we thought we're gonna lose power.
And we sort of found okay to you know keep the -- and are only behind by literally.
Taking a lot -- you know I went down and then more the company time -- went on Wall Street.
And continuity -- put these -- fuel or mistreating carry fuel.
Seventeen flights of stairs -- -- generator which is on the roof and we actually kept it running for three and a half days.
While the building made another makeshift pump in the stairwell and you know we just we just made it through it.
I mean -- -- like multiple times things they might you know it's not work you know we're we're we're done.
But you know we sit on -- Thank you so what do they really appreciate Clinton pleasant thank you hear is behind the scenes look at the new Squarespace it's getting too big for its -- already.
I have to move again if you have any questions about Squarespace you can always find me on Twitter at Clayton Morris until that.
